At a Glance
- Tasks: Drive user growth by optimising creator and viral loops within our app.
- Company: Join a fast-paced startup revolutionising the gaming and social landscape.
- Benefits: Competitive salary, equity options, and a vibrant team culture.
- Other info: Work in London with a collaborative team, remote until October 2026.
- Why this job: Make a real impact on user engagement and growth in a dynamic environment.
- Qualifications: Proven experience in product growth for consumer social apps with over 10M MAU.
The predicted salary is between 63000 - 77000 £ per year.
The role involves owning the loops inside the app. Nanogram grows when a viewer becomes a creator, a creator publishes again, and a published game brings in new players - you own all three edges. This includes:
- Creator side: creation funnel, first-publish activation, draft nudges, XP and levelling, seasonal rewards.
- Viral side: share, remix, invite, like → follow → push.
- Experimentation machine: deciding which of it actually works.
A first set of these loops is already designed. The job is to take them from shipped to measured, iterated and compounding - and to find the ones we haven't built yet. Users who publish more than once retain at several times the rate of an average user; the whole role is getting more people across that line and making them bring others.
This is not a marketing role (paid acquisition and creative are separate hires) and not a data engineering role (you read the data, you don't build the pipes). It's also not a generalist PM role - the remit is loops and the numbers behind them, and you'll be judged on weekly active creators and k-factor, not on features shipped. We want someone world class who has already done growth at scale on consumer social, not someone learning it on the job. We'll pay top of market for the right person.
What you'll do:
- Own the creator-side loop: creation funnel, first-publish activation, draft nudges, XP/levelling, seasonal rewards.
- Own the viral loop: share, remix, invite, like → follow → push - and measure k-factor, not just clicks.
- Run a high-velocity mobile experimentation program: feature flags, A/B tests, 10+ live experiments at a time, on a weekly cadence with a clear decision rule.
- Take existing loops from shipped to measured, iterated and compounding, and identify new ones to build.
What you bring:
- Led or heavily participated in product growth at a consumer social/UGC app that scaled past 10M MAU (TikTok, Snap, BeReal, Roblox, Rec Room calibre).
- Built creator-side loops and know where a creation funnel leaks.
- Shipped viral loops and measured k-factor, with a real number to show for it.
- Run a high-velocity mobile experimentation program with a weekly cadence and a decision rule.
- Hands-on with tools like Amplitude/Mixpanel, Statsig/LaunchDarkly/Eppo/Optimizely, Braze/OneSignal, SQL.
- Was there during the climb - joined before the app crossed 10M MAU and stayed through it.
Nice to have:
- Gaming background, or has been a creator themselves (Roblox, Minecraft, Scratch).
- Worked alongside a recommendation/ranking team.
- Experience with a teen-skewing product.
- Startup or founding experience.
Hiring process:
- CV Screening
- Interview (1 hour)
- Growth Deep Dive (90 min)
- Paid Case Take-Home (3-4 hours to complete)
- Case Interview
Logistics:
- Location: London, in person. Long-term this isn't flexible - we want the team in one room.
- Remote until October 2026: you can start immediately from wherever you are and join the office in October. Relocation to London by October is a condition of the offer.
- Full-time.
- Compensation: base + equity, open for the right person - we'll pay top of market.
Product Growth Manager employer: TechTree
TechTree is an exceptional employer, offering a dynamic work culture that fosters innovation and creativity in the heart of London. With a strong focus on employee growth, you will have access to numerous opportunities for professional development while working remotely until 2026, allowing for a flexible work-life balance. Join us to be part of a fast-paced team that values experimentation and collaboration, making a meaningful impact in the social app landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Product Growth Manager
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like TechTree!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at TechTree would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at TechTree through your school's career services!
We think you need these skills to ace Product Growth Manager
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Growth Manager, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Growth Manager position at TechTree. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at TechTree
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
