At a Glance
- Tasks: Lead paid acquisition campaigns across Meta, TikTok, and Google for a gaming company.
- Company: Join a fast-growing consumer mobile and gaming company with a rigorous testing culture.
- Benefits: Remote work until October 2026, competitive salary, and career growth opportunities.
- Other info: Relocation to London required by October 2026; AI-driven recruitment support available.
- Why this job: Make an impact by driving innovative marketing strategies in the gaming industry.
- Qualifications: 3-6 years in consumer mobile user acquisition with a strong gaming background.
The predicted salary is between 72000 - 88000 £ per year.
This is a role that Tech Tree is recruiting for on behalf of one of our clients.
Tech Tree is an AI-driven recruitment platform working with high-growth companies.
When you apply, our AI Agent matches you not just to this role, but to other relevant opportunities across our network, so one application can unlock multiple roles.
Paid Acquisition Lead — run the ICP-and-messaging testing engine. London (remote until Oct 2026, then in-person).
Our client is a fast-growing consumer mobile / gaming company building a rigorous testing culture around who they target and what they say.
You’ll pick the audiences to test each week, decide messaging and ad type, get campaigns live with the media buyer and creative lead, then read the results and decide what's next.
- What You’ll Do
- Own the weekly testing cadence across Meta, Tik Tok and Google
- Pull your own cohort data and decide which audiences to back or kill
- Build a repeatable hypothesis → test → learning process
- What We’re Looking For
- 3–6 years consumer mobile UA, having personally owned $50K+/month in-house
- Gaming background — a real player or has worked in games
- Deep in one of Meta/Tik Tok/Google, fluent across all three
Relocation to London by October 2026 is a condition of the offer.
What is Tech Tree?
Tech Tree combines AI agents with a human support team to give candidates a better, more transparent hiring experience.
Our AI Agent gets to know your background, experience, and what you're optimising for.
It continuously matches you to live roles across our network where there's genuine alignment, not just keyword overlap.
Our Human Team is there to support you through the process — answering questions, adding context, and making sure you're never left guessing or ghosted.
We only post real jobs. Every role on Tech Tree is a live, active hire.
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Paid Acquisition Lead — Consumer Mobile / Gaming employer: TechTree
TechTree is an exceptional employer, offering a dynamic work culture that fosters innovation and creativity in the heart of London. With a strong focus on employee growth, you will have access to numerous opportunities for professional development while working remotely until 2026, allowing for a flexible work-life balance. Join us to be part of a fast-paced team that values experimentation and collaboration, making a meaningful impact in the social app landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Acquisition Lead — Consumer Mobile / Gaming
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TechTree and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TechTree are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TechTree on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TechTree. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Acquisition Lead — Consumer Mobile / Gaming
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TechTree. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TechTree:Show us that you’ve done your homework! In your application, briefly mention what you admire about TechTree’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TechTree
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TechTree will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TechTree, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
