Sales Tech Enablement Specialist

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of over 2,000 world-class practitioners, with offices in 19 locations worldwide. As a Nasdaq-listed company, we are also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research.

About Informa TechTarget: Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. This role is based in our 240 Blackfriars office.

We are seeking a Sales Tech Enablement Specialist to join our Sales Operations & Enablement team. The role is based out of our office in London, UK. Reporting to the Sales Tech Enablement Manager, you will serve as the subject matter expert for our sales technology stack, supporting a global sales organization of 100+ professionals. This role is critical in maximizing the effectiveness of our sales tools, driving user adoption, and ensuring our sales teams have the technical capabilities to achieve their targets.

Key Responsibilities

• Sales Technology Management & Optimisation
• Serve as the primary subject matter expert for our sales technology stack, including Salesforce, Outreach, Autobound, Gong, LinkedIn Sales Navigator, Ebsta, ZoomInfo and Clay.
• Maintain deep knowledge of platform capabilities, features, and best practices to guide sales team usage.
• Monitor tool utilization and adoption metrics, identifying opportunities for improved engagement.
• Configure and optimize sales tools to align with business processes and sales workflows.
• Triage and resolve inbound queries in a timely manner from users relating to enablement.
• Troubleshoot technical issues and serve as first point of contact for sales technology support.
• Participate in User Acceptance Testing (UAT) for enhancement requests and technical fixes.
• Training & Enablement
• Manage end-to-end onboarding process for new users across the Sales Technology stack.
• Design and deliver comprehensive training programs for new hires and existing sales team members on all sales technology platforms.
• Create engaging training materials including user guides, video tutorials, quick reference sheets, and FAQs.
• Conduct live training sessions (virtual and in-person) for individual tools and integrated workflows.
• Provide ongoing coaching and support to drive continuous learning and skill development.
• Maintain a centralized knowledge base and resource library for self-service learning.
• Data Analytics & Reporting
• Build and maintain dashboards and reports that track sales technology usage, adoption, and effectiveness.
• Analyse sales activity data to identify trends, gaps, and opportunities for improvement.
• Provide actionable insights to sales leadership on tool performance and ROI.
• Monitor data quality and integrity across platforms, implementing data hygiene best practices.
• Create custom reports to support sales operations and strategic initiatives.
• Track and report on key enablement metrics and KPIs.
• Process Optimisation & Best Practices
• Document and standardize sales processes and workflows across the technology stack.
• Identify inefficiencies in current processes and recommend improvements.
• Collaborate with Sales Operations to implement process enhancements.
• Establish and communicate best practices for tool usage and sales workflows.
• Conduct regular audits of tool configurations and user permissions.
• Tool Evaluation & Implementation
• Participate in the evaluation of new sales technologies and platform enhancements.
• Support the implementation and rollout of new tools or major platform updates.
• Conduct user acceptance testing for new features and integrations.
• Gather feedback from sales users to inform tool selection and configuration decisions.
• Manage relationships with technology vendors and attend relevant training sessions.
• Cross-Functional Collaboration
• Partner with Sales Operations, Marketing Operations, and IT teams to ensure seamless integration across systems.
• Act as liaison between sales teams and technical stakeholders.
• Collaborate with Sales Enablement team members on broader enablement initiatives.
• Support sales leadership with technology-related projects and strategic initiatives.
• Communicate platform changes, updates, and enhancements to the global sales organisation.

Qualifications

• Proven experience in sales enablement, sales operations, or sales technology roles.
• Hands-on experience with Salesforce CRM (administration or power user level).
• Proven experience with sales engagement platforms (Outreach or similar).
• Experience supporting or training sales teams on technology platforms.
• Track record of driving user adoption and behaviour change through enablement initiatives.

Technical Skills

• Advanced proficiency with Salesforce (reports, dashboards, workflows).
• Working knowledge of Outreach, Autobound, Gong, LinkedIn Sales Navigator, Ebsta, ZoomInfo and Clay.
• Strong data analysis skills with ability to create meaningful reports and dashboards.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Comfortable learning new technologies quickly and independently.
• Experience with learning management systems.

Core Competencies

• Excellent communication skills with ability to explain technical concepts to non-technical audiences.
• Strong training and presentation skills with experience facilitating virtual and in-person sessions.
• Analytical mindset with attention to detail and data accuracy.
• Problem-solving orientation with ability to troubleshoot technical issues.
• Project management skills with ability to manage multiple priorities.
• Self-motivated and able to work independently in a fast-paced environment.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.