At a Glance
- Tasks: Join our team to optimise sales tech and empower a global sales force.
- Company: Informa TechTarget, a leading B2B tech company with a vibrant culture.
- Benefits: Enjoy 25 days leave, flexible work options, and career development opportunities.
- Other info: Collaborate globally and enjoy a supportive community focused on diversity and wellbeing.
- Why this job: Make a real impact in the fast-paced tech industry while growing your skills.
- Qualifications: Experience in sales enablement or technology roles, with strong communication skills.
The predicted salary is between 50000 - 60000 £ per year.
Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.
We’re a vibrant community of over 2,000 world-class practitioners, with offices in 19 locations worldwide. As a Nasdaq-listed company, we are also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research.
About Informa TechTarget: Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.
Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. This role is based in our 240 Blackfriars office.
We are seeking a Sales Tech Enablement Specialist to join our Sales Operations & Enablement team. The role is based out of our office in London, UK. Reporting to the Sales Tech Enablement Manager, you will serve as the subject matter expert for our sales technology stack, supporting a global sales organization of 100+ professionals. This role is critical in maximizing the effectiveness of our sales tools, driving user adoption, and ensuring our sales teams have the technical capabilities to achieve their targets.
Key Responsibilities- Sales Technology Management & Optimisation
- Serve as the primary subject matter expert for our sales technology stack, including Salesforce, Outreach, Autobound, Gong, LinkedIn Sales Navigator, Ebsta, ZoomInfo and Clay.
- Maintain deep knowledge of platform capabilities, features, and best practices to guide sales team usage.
- Monitor tool utilization and adoption metrics, identifying opportunities for improved engagement.
- Configure and optimize sales tools to align with business processes and sales workflows.
- Triage and resolve inbound queries in a timely manner from users relating to enablement.
- Troubleshoot technical issues and serve as first point of contact for sales technology support.
- Participate in User Acceptance Testing (UAT) for enhancement requests and technical fixes.
- Training & Enablement
- Manage end-to-end onboarding process for new users across the Sales Technology stack.
- Design and deliver comprehensive training programs for new hires and existing sales team members on all sales technology platforms.
- Create engaging training materials including user guides, video tutorials, quick reference sheets, and FAQs.
- Conduct live training sessions (virtual and in-person) for individual tools and integrated workflows.
- Provide ongoing coaching and support to drive continuous learning and skill development.
- Maintain a centralized knowledge base and resource library for self-service learning.
- Data Analytics & Reporting
- Build and maintain dashboards and reports that track sales technology usage, adoption, and effectiveness.
- Analyse sales activity data to identify trends, gaps, and opportunities for improvement.
- Provide actionable insights to sales leadership on tool performance and ROI.
- Monitor data quality and integrity across platforms, implementing data hygiene best practices.
- Create custom reports to support sales operations and strategic initiatives.
- Track and report on key enablement metrics and KPIs.
- Process Optimisation & Best Practices
- Document and standardize sales processes and workflows across the technology stack.
- Identify inefficiencies in current processes and recommend improvements.
- Collaborate with Sales Operations to implement process enhancements.
- Establish and communicate best practices for tool usage and sales workflows.
- Conduct regular audits of tool configurations and user permissions.
- Tool Evaluation & Implementation
- Participate in the evaluation of new sales technologies and platform enhancements.
- Support the implementation and rollout of new tools or major platform updates.
- Conduct user acceptance testing for new features and integrations.
- Gather feedback from sales users to inform tool selection and configuration decisions.
- Manage relationships with technology vendors and attend relevant training sessions.
- Cross-Functional Collaboration
- Partner with Sales Operations, Marketing Operations, and IT teams to ensure seamless integration across systems.
- Act as liaison between sales teams and technical stakeholders.
- Collaborate with Sales Enablement team members on broader enablement initiatives.
- Support sales leadership with technology-related projects and strategic initiatives.
- Communicate platform changes, updates, and enhancements to the global sales organisation.
- Proven experience in sales enablement, sales operations, or sales technology roles.
- Hands-on experience with Salesforce CRM (administration or power user level).
- Proven experience with sales engagement platforms (Outreach or similar).
- Experience supporting or training sales teams on technology platforms.
- Track record of driving user adoption and behaviour change through enablement initiatives.
- Advanced proficiency with Salesforce (reports, dashboards, workflows).
- Working knowledge of Outreach, Autobound, Gong, LinkedIn Sales Navigator, Ebsta, ZoomInfo and Clay.
- Strong data analysis skills with ability to create meaningful reports and dashboards.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Comfortable learning new technologies quickly and independently.
- Experience with learning management systems.
- Excellent communication skills with ability to explain technical concepts to non-technical audiences.
- Strong training and presentation skills with experience facilitating virtual and in-person sessions.
- Analytical mindset with attention to detail and data accuracy.
- Problem-solving orientation with ability to troubleshoot technical issues.
- Project management skills with ability to manage multiple priorities.
- Self-motivated and able to work independently in a fast-paced environment.
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.
Our benefits include:- Great community: a welcoming culture with in-person and online social events.
- Broader impact: take up to four days per year to volunteer, with charity match funding available too.
- Career opportunity: the opportunity to develop your career with bespoke training and learning.
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day.
- A flexible range of personal benefits to choose from, plus company funded private medical cover.
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
- Recognition for great work, with global awards and kudos programmes.
Sales Tech Enablement Specialist employer: Techtarget, Inc
At Informa TechTarget, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive in the fast-paced B2B technology landscape. With a commitment to professional growth, we offer bespoke training, mentoring opportunities, and the flexibility to work remotely, all while being part of a global community dedicated to innovation and collaboration. Our London office not only provides a dynamic environment but also encourages meaningful contributions through volunteer days and a strong focus on wellbeing.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Tech Enablement Specialist
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Tech Enablement Specialist at Techtarget, Inc, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Techtarget, Inc. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Tech Enablement Specialist. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Tech Enablement Specialist
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Techtarget, Inc:When writing your cover letter, make sure to tailor your message specifically for Techtarget, Inc. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Techtarget, Inc
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Techtarget, Inc that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Techtarget, Inc that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Techtarget, Inc’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
