The Advertising Specialist is a full-time, on-site role based in Swanscombe, responsible for planning, executing, and optimizing advertising campaigns that promote TechPulse Innovators’ services and brand. Day-to-day tasks include developing advertising strategies across digital and traditional channels, managing campaign budgets, and coordinating with internal teams to align messaging with business objectives. The role involves creating and testing ad copy and creatives, monitoring campaign performance, and using data insights to refine targeting and improve conversion rates. The Advertising Specialist will also collaborate with sales and marketing teams to support lead generation, track ROI, and prepare regular performance reports and recommendations.
Qualifications
- Candidates should possess strong Analytical Skills and Data Analysis capabilities to interpret campaign metrics and drive optimization decisions.
- Candidates should possess excellent Communication skills to collaborate with cross-functional teams and present campaign strategies and results clearly.
- Candidates should possess Marketing skills to plan, execute, and manage multi-channel advertising initiatives effectively.
- Candidates should possess Sales awareness and skills to align advertising efforts with lead generation and revenue goals.
- Experience with digital advertising platforms (e.g., Google Ads, social media ads) and basic knowledge of SEO/SEM is beneficial.
- Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously are preferred.
- Prior experience in advertising, marketing, or a related field, ideally within technology or professional services, is an advantage.
- A relevant diploma or degree in Marketing, Advertising, Business, or a related discipline is preferred but not mandatory with equivalent experience.
