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For Companies At a Glance
- Tasks: Drive growth through innovative marketing strategies and manage brand visibility across digital channels.
- Company: TechPoint, a leading UK-based tech company with 40+ years of experience.
- Benefits: Hybrid working, 25 days holiday, private healthcare, and a bonus scheme.
- Other info: Fast-paced environment with excellent career development opportunities.
- Why this job: Join a dynamic team and make a real impact in the tech industry.
- Qualifications: 3+ years in B2B marketing, strong digital skills, and creative storytelling ability.
The predicted salary is between 40000 - 50000 £ per year.
Introducing TechPoint. TechPoint is the only UK-based company where electronic manufacturing, supply chain solutions, and frequency control components sit under one roof. With 40+ years of experience and over 800 customers, we solve complex challenges for the world’s leading innovators.
The Role: Driving growth through integrated marketing, this role manages TechPoint's brand visibility, lead generation and digital presence. Working across three business units, this is a diverse role touching on everything from brand storytelling to targeted campaigns and event management.
Key Responsibilities
- Digital Channel Management
- Manage the strategy, performance, and content of digital channels, including 2 websites, email marketing programmes, social media and ad campaigns.
- Track, analyse, and report on marketing performance, providing insights and recommendations to inform planning and decision‑making.
- Communications & Events
- Manage the annual exhibition calendar, including end‑to‑end event and campaign management.
- Plan, coordinate, and deliver company events and external engagements.
- Develop and manage a customer & partner communications programme.
- Demand Generation & Lead Management
- Plan and execute integrated demand generation campaigns.
- Manage lead capture, qualification, and nurturing journeys.
- Work closely with the sales team to align targeting, messaging, KPIs, and lead handover processes.
- Track campaign effectiveness and contribution to leads pipeline and revenue.
- Support ad hoc marketing activities for business units.
- Brand Marketing & Management
- Develop and deliver PR, communications and sponsorship initiatives to increase brand visibility, awareness, and storytelling.
- Ensure brand consistency across all marketing channels, materials, and customer touch points.
- Safeguard brand guidelines and visual identity, supporting internal teams with brand application.
- Maximise TechPoint’s membership of trade organisations, to ensure consistent brand exposure, in conjunction with commercial teams.
- Data, CRM & Marketing Technology
- Manage marketing data and CRM processes to ensure data quality, reporting accuracy, compliance and effective campaign execution.
- Evolve marketing technology tools to improve efficiency, automation, and measurement.
About You
- 3+ years in B2B marketing manager role.
- Background in Aerospace, defence, complex manufacturing or niche technology (preferred).
- Highly experienced in innovative events & exhibition management.
- Deep understanding and experience in campaign management.
- Commercial mindset and ability to build effective working relationships with multiple sales teams.
- Creative copywriter and storyteller.
- Strong digital experience, with hands on knowledge of tools such as Statamic, Mailchimp, Salesforce, Google analytics & console (preferred).
- Thrives in fast pace, scale up environment.
- Analytical and data driven, with 'test and learn' mindset.
- Great stakeholder management skills.
Why us?
- Hybrid working model: 3 days in office, 2 from home, early Friday finish.
- 25 days holiday plus Christmas shutdown.
- Your birthday as an additional day off.
- Private Healthcare.
- Health cash plan.
- Company sick pay.
- Bonus Scheme.
- Life insurance of 4 x your annual salary.
- Up to 5% employer pension contribution salary sacrifice.
- Option to buy up to 5 days of holiday.
- Enhanced Parental leave pay.
- Cycle to work scheme.
- Home and Tech salary sacrifice scheme.
- Free will writing service.
- Free parking.
About Us
Our Mission: Harnessing the specialised strengths of each TechPoint business to create a uniquely integrated, value‑driven solution for our customers. Dedicated to delivering exceptional service, from supply chain optimisation to complex manufacturing, empowering our clients with innovation and efficiency across every stage of their journey.
Our Purpose: Contribute to making a tangible impact on the success of our clients by redefining what’s possible in supply chain management and advanced manufacturing.
Equal Opportunities for all: TechPoint Group is an equal opportunity employer, committed to providing equal opportunities to all individuals, regardless of age, disability, gender reassignment, marriage/civil partnership, pregnancy, maternity, race, genetic information, religion or belief, sex or sexual orientation or any other characteristic protected by applicable laws. We value diversity and inclusion in our workforce and encourage all qualified candidates to apply.
Marketing Manager in Basingstoke employer: TechPoint
Contact Detail:
TechPoint Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Basingstoke
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to demonstrate your creativity and expertise, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching TechPoint thoroughly. Understand their brand, values, and recent projects. Tailor your responses to show how your experience aligns with their mission and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the TechPoint team. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role at TechPoint. Highlight your experience in B2B marketing, especially in areas like digital channel management and event coordination. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story! Share your passion for marketing and how your background in aerospace or complex manufacturing can bring value to TechPoint. Be sure to mention specific campaigns or projects you've managed.
Showcase Your Digital Savvy: Since this role involves managing digital channels, make sure to highlight your experience with tools like Google Analytics, Mailchimp, and Salesforce. We love seeing candidates who are not just familiar but have hands-on experience with these platforms!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the TechPoint team!
How to prepare for a job interview at TechPoint
✨Know Your Stuff
Before the interview, dive deep into TechPoint's mission and values. Understand their unique position in the market and how they integrate electronic manufacturing with supply chain solutions. This knowledge will help you tailor your answers and show that you're genuinely interested in the company.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your skills in B2B marketing, campaign management, and event coordination. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewer to see your impact.
✨Be Data-Driven
Since the role requires an analytical mindset, be ready to discuss how you've used data to inform marketing strategies in the past. Bring examples of how you've tracked campaign performance and made adjustments based on insights. This will demonstrate your ability to contribute to TechPoint's growth.
✨Ask Smart Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the company's future marketing initiatives or how they measure success in their campaigns. This shows your enthusiasm for the role and helps you gauge if TechPoint is the right fit for you.