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- Tasks: Drive growth through integrated marketing and manage brand visibility across digital channels.
- Company: Join TechPoint, a leader in innovative marketing within the aerospace and technology sectors.
- Benefits: Enjoy 25 days holiday, private healthcare, and a bonus scheme.
- Other info: Great career growth opportunities and a supportive team culture.
- Why this job: Make an impact with creative campaigns and events in a fast-paced environment.
- Qualifications: 3+ years in B2B marketing, strong digital skills, and a creative mindset.
The predicted salary is between 40000 - 50000 £ per year.
Driving growth through integrated marketing, this role manages TechPoint's brand visibility, lead generation and digital presence. Working across three business units, this is a diverse role touching on everything from brand storytelling to targeted campaigns and event management.
Key Responsibilities
- Digital Channel Management
- Manage the strategy, performance, and content of digital channels, including 2 websites, email marketing programmes, social media and ad campaigns.
- Track, analyse, and report on marketing performance, providing insights and recommendations to inform planning and decision-making.
- Communications & Events
- Manage the annual exhibition calendar, including end-to-end event and campaign management.
- Plan, coordinate, and deliver company events and external engagements.
- Develop and manage a customer & partner communications programme.
- Demand Generation & Lead Management
- Plan and execute integrated demand generation campaigns.
- Manage lead capture, qualification, and nurturing journeys.
- Work closely with the sales team to align targeting, messaging, KPIs, and lead handover processes.
- Track campaign effectiveness and contribution to leads pipeline and revenue.
- Support ad hoc marketing activities for business units.
- Brand Marketing & Management
- Develop and deliver PR, communications and sponsorship initiatives to increase brand visibility, awareness, and storytelling.
- Ensure brand consistency across all marketing channels, materials, and customer touchpoints.
- Safeguard brand guidelines and visual identity, supporting internal teams with brand application.
- Maximise TechPoint’s membership of trade organisations, to ensure consistent brand exposure, in conjunction with commercial teams.
- Data, CRM & Marketing Technology
- Manage marketing data and CRM processes to ensure data quality, reporting accuracy, compliance and effective campaign execution.
- Evolve marketing technology tools to improve efficiency, automation, and measurement.
About you
- 3+ years in B2B marketing manager role.
- Background in Aerospace, defence, complex manufacturing or niche technology (preferred).
- Highly experienced in innovative events & exhibition management.
- Deep understanding and experience in campaign management.
- Commercial mindset and ability to build effective working relationships with multiple sales teams.
- Creative copywriter and storyteller.
- Strong digital experience, with hands on knowledge of tools such as Statamic, Mailchimp, Salesforce, Google analytics & console (preferred).
- Thrives in fast pace, scale up environment.
- Analytical and data driven, with ‘test and learn’ mindset.
- Great stakeholder management skills.
Benefits
- 25 days holiday plus Christmas shutdown.
- Your birthday as an additional day off.
- Private Healthcare.
- Health cash plan.
- Company sick pay.
- Bonus Scheme.
- Life insurance of 4 x your annual salary.
- Up to 5% employer pension contribution salary sacrifice.
- Option to buy up to 5 days of holiday.
- Enhanced parental leave pay.
- Cycle to work scheme.
- Home and Tech salary sacrifice scheme.
- Free will writing service.
Marketing Manager in Basingstoke employer: Techpoint Group
Contact Detail:
Techpoint Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Basingstoke
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, events you've managed, and any digital content you've created. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can drive growth and enhance brand visibility. Tailor your answers to reflect their needs and show them you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience in B2B marketing, especially in areas like digital channel management and event coordination. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story! Share your passion for brand storytelling and how you've driven growth in previous roles. Be sure to mention any specific tools or technologies you’ve used that relate to our job description.
Showcase Your Achievements: When detailing your experience, focus on quantifiable achievements. Did you increase lead generation by a certain percentage? Or successfully manage a high-profile event? Numbers speak volumes, so let us know what you've accomplished!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates about your application status. Plus, it’s super easy!
How to prepare for a job interview at Techpoint Group
✨Know Your Stuff
Make sure you’re well-versed in TechPoint’s brand and its marketing strategies. Familiarise yourself with their digital channels, recent campaigns, and any events they’ve hosted. This will show that you’re genuinely interested and have done your homework.
✨Showcase Your Experience
Prepare to discuss your previous roles in B2B marketing, especially if you have experience in aerospace or technology. Bring specific examples of successful campaigns you've managed, focusing on how you tracked performance and made data-driven decisions.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges. Think about how you would manage a lead generation campaign or coordinate an event. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Demonstrate Your Creativity
As a Marketing Manager, creativity is key. Prepare to share examples of your storytelling abilities and innovative ideas for campaigns. Whether it’s a unique event concept or a fresh approach to digital marketing, let your creative side shine!