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- Tasks: Create and execute innovative marketing strategies to boost event attendance.
- Company: Dynamic events company focused on elevating brand profiles.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Fast-paced environment with exciting projects and collaboration opportunities.
- Why this job: Join a creative team and make a real impact in the events industry.
- Qualifications: 5+ years in marketing with a focus on event attendance and brand strategy.
The predicted salary is between 28800 - 48000 £ per year.
The Marketing Manager is a key role responsible for conceptualising, developing, and executing innovative marketing strategies to drive paid attendance across a small portfolio of shows. This person will play a critical role in elevating the event's brand profile, ensuring its market positioning resonates with target audiences, and crafting communication strategies that maximise delegate sales and sponsorship revenue. The role requires a nuanced understanding of event positioning, branding, pricing, communication, digital marketing and data-driven decision-making to achieve ambitious commercial goals.
Core Responsibilities
- Marketing Planning: Develop and oversee the end-to-end marketing plan for the events, aligning with overall organisational objectives and commercial targets. Leverage audience insights, competitor analysis, and market trends to inform a holistic, multi-channel approach.
- Event Positioning: Articulate the event's unique value proposition in a crowded marketplace. Develop messaging frameworks, and differentiation strategies to ensure the event appeals to priority segments and attracts high-quality, paid attendees.
- Brand Stewardship: Steward the consistent execution of the event's brand identity across all touchpoints, including digital, print, social, and experiential. Ensure all communications reflect the event's core values, personality, and promises, driving emotional resonance and brand affinity.
- Integrated Campaign Management: Lead the creation and execution of integrated, data-driven marketing campaigns spanning digital (e.g., paid social, search, display), PR, advocacy, content, email, and partnerships. Drive the paid attendance funnel from awareness through to purchase and post-event engagement.
- Target Setting & Performance Monitoring: Set clear KPIs for ticket sales, engagement, and campaign ROI. Utilise analytics platforms and marketing dashboards to track, report, and optimise performance, adjusting strategy in real-time to ensure delivery against attendance targets.
- Stakeholder Collaboration: Work cross-functionally with internal teams (event production, sales, finance, operations) and external agencies to ensure alignment on goals, messaging, and execution timelines.
- Budget Management: Develop and manage marketing budgets, ensuring efficient and effective allocation of spend to deliver the highest possible ROI.
Key Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of progressive marketing experience, with a proven track record of driving paid attendance at large-scale events (1,000+ attendees), ideally in a B2B environment.
- Deep knowledge of event positioning, brand strategy, pricing and communication. Demonstrated ability to develop value propositions and go-to-market strategies that deliver measurable commercial results.
- Exceptional verbal and written communication skills, with an aptitude for persuasive storytelling and executive-level reporting.
- Analytical Mindset: Highly data-literate, with the ability to interpret campaign metrics and audience insights to drive optimisation and learning.
- Strong organisational skills and experience managing multiple concurrent projects, resources, and stakeholders under pressure.
- Demonstrated ability to develop and execute creative campaigns that capture attention and drive action in a competitive space.
- Skilled in the use of digital marketing platforms, CRM systems, social media, and campaign automation tools. Familiarity with emerging technologies and martech solutions is advantageous.
- A deep appreciation for live experiences and the unique dynamics of event marketing.
Marketing Manager in London employer: Techoraco
Contact Detail:
Techoraco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential employers on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing campaigns and successes. This is your chance to demonstrate your creativity and analytical mindset, so make it pop and keep it relevant to the role you’re after.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Understand their brand identity and think about how you can contribute to their marketing strategies. Tailor your responses to show you’re not just a fit for the role, but also for their culture.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented folks like you. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in driving paid attendance and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about event marketing and how you can elevate our brand. Be sure to mention specific strategies you've used in the past that could apply to our events.
Showcase Your Analytical Skills: Since this role requires a data-driven mindset, don’t forget to include examples of how you've used analytics to inform your marketing decisions. We love seeing how you’ve optimised campaigns based on performance metrics!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your materials in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Techoraco
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and analytics. Be ready to discuss how you've used data to drive decisions in past campaigns. This will show that you understand the importance of performance monitoring and can set clear KPIs.
✨Craft Your Unique Value Proposition
Prepare to articulate your understanding of event positioning and how to differentiate a brand in a crowded market. Think about examples from your experience where you successfully developed messaging frameworks that resonated with target audiences.
✨Showcase Your Campaign Successes
Bring specific examples of integrated campaigns you've managed, especially those that drove paid attendance. Highlight your role in the campaign, the strategies you employed, and the measurable results achieved to demonstrate your impact.
✨Collaborate Like a Pro
Be ready to discuss how you've worked cross-functionally with different teams. Share examples of how you’ve aligned goals and messaging with stakeholders, as this role requires strong collaboration skills to ensure successful execution of marketing plans.