Events Director (12 mth Maternity leave cover) in London

4 Bouverie St, London EC4Y 8AX. Hybrid working: 2 days a week in the London office – possible international travel several times a year.

techoraco is a long-standing and trusted provider of large-scale, international networking events, memberships and news covering the complete digital infrastructure ecosystem from fibre, data centres, wireless access, subsea and satellite and their suppliers and investors. Collectively the market is dynamic and fast paced and for over two decades, our events have connected the leaders from more than 150 countries with 33,000 customers meeting annually at our series of powerhouse events which include the flagship brands: ITW, Metro Connect USA, Capacity Middle East, Datacloud Global Congress and Capacity Europe.

This is a new, fixed term maternity cover role as our lead Event Director across our Datacloud events. Specifically, you lead the market leading Datacloud Global Congress event and alongside additional portfolio events. Reporting to the portfolio Managing Director, you will shape event propositions, drive growth, and ensure each product meets its commercial, strategic, and brand objectives. You will manage and mentor a team of Senior and Product Managers, working cross-functionally with content, marketing, operations, and sales to deliver world-class event experiences. This is a key role for a strategic yet hands-on product leader who can balance growth with commercial discipline, ensuring that every event evolves in line with customer needs and market opportunities.

Responsibilities

• Lead product strategy and development for a defined group of events within the techoraco portfolio.
• Conduct extensive research, analyse data, competitive landscapes, addressable market, identifying trends and opportunities.
• Translate portfolio objectives into actionable plans for each event — including value proposition, audience growth, feature innovation, and brand positioning.
• Shape the overall roadmap and identify new opportunities for event launches or feature expansion, collaborating closely with Commercial Research Director and Managing Directors.
• Ensure product strategy aligns with market trends (AI infrastructure, sovereign digital policy, sustainability, hyperscale growth, etc.).
• Work with commercial and marketing leads to define pricing, sponsorship packaging, and GTM strategies.
• Track performance metrics (delegate mix, NPS, retention, sponsorship yield) and implement plans for continuous improvement.
• Project manage the full delivery of your events and inspire and influence your project team to work towards the same targets, objectives and milestones.
• Work closely with BDDs to review sales pipelines, shapes value propositions for sales and marketing to ensure the event pitches align to the event strategy and objectives.
• Support forecasting, reporting, and portfolio reviews with the portfolio Managing Director.
• Identify and pilot new product features — such as advisory councils, awards, innovation showcases, and digital matchmaking tools.
• Champion the customer experience, ensuring every event is insight-led, differentiated, and commercially viable.
• Lead post-event reviews and feedback loops to drive iterative product improvement.
• Conduct ongoing market analysis to track industry trends, competitor positioning, and audience needs.
• Cultivate a community of trusted sources among the leaders of the industry in your regions, securing a minimum of 70% of the leading figures as speakers at events.
• Create segmented engagement strategies and adapt content to cross-channel campaigns.
• Originate and curate high quality content to fuel marketing campaigns.
• Represent techoraco externally at industry events, partner meetings, and client sessions as a thought leader.
• Line-manage Senior and Event Product Managers, providing mentoring, development, and performance feedback.
• Foster a high-performance culture focused on collaboration, creativity, and commercial accountability.
• Work closely with Content, Marketing, Operations, and Sales to ensure end-to-end delivery excellence.

Attributes

• 6+ years’ experience in B2B events, media, or community-led businesses, including 3+ years in a product or portfolio leadership role.
• Proven ability to grow event brands commercially and strategically.
• Strong commercial and analytical skills — comfortable with budgets, P&L ownership, and KPI tracking.
• Deep interest in (or experience with) the telecoms, data centre, or technology sectors.
• Exceptional communication and stakeholder engagement skills, with confidence at senior industry level.
• Strong people leadership experience, with the ability to motivate and mentor cross-functional teams.
• Entrepreneurial mindset — curious, creative, and outcome-focused.