Role Overview We are seeking a commercially astute, strategically visionary, and execution-focused Chief Product Strategy Officer (CPSO) to lead product and content strategy across our entire business which includes a portfolio of 9 ecosystem-scale international events, as well as associated digital media and membership. Sitting on the Executive Committee and reporting directly to the CEO this role is designed to ensure that there is a ‘golden thread’ running through our event products, content, membership and commercial propositions so they are relentlessly focused on value add and return on investment to deliver on and exceed customer expectations. The CPSO will own the end-to-end strategic direction for product innovation, industry research, value proposition development, content performance, and monetisation. Three Event Managing Directors, two Event Directors and their teams will report into this role and the CPSO will shape a scalable, high-impact product strategy that drives growth, enhances attendee and sponsor value, ensures sharing of best practice, and prepares the business for an upcoming strategic exit and sustainable growth afterwards. This is a unique opportunity for a commercially focused content/product leader with deep B2B events experience to make an outsized impact in a high-growth, private equity-backed business. Key Responsibilities Strategic Leadership and Planning Define and execute the overarching product strategy for the business ensuring there is a strategic event growth path to transform the revenue over 3-5 years Lead a diverse and high-performing team across event content development, content and insights and membership Direct line management of the three Managing Directors and two Event Directors responsible for the business’s events, aligning them to a shared strategic vision. Accountability for each event’s strategic plan and ensuring teams are aligned on the delivery Lead the development and continuous evolution of the event content strategy, ensuring relevance, competitiveness, and commercial viability. Build a culture of collaboration, creativity, pride and commercial accountability. Commercial Strategy Ensure the value proposition for each product is aligned with the overarching product strategy, including strategic segment growth, market positioning, and format to drive new commercial opportunities and ensure ROI for participants. Work with CCO to ensure scalable commercial inventories for sponsorship, content-led opportunities, and delegate offerings. Work in close partnership with CCO and CMO to ensure products are optimally positioned for revenue generation. Product Development & Innovation Use customer and market insight to lead the roadmap for new event concepts, formats, and revenue models across the product portfolio Work closely with CXO to drive experimentation and innovation in content delivery, engagement formats, and value proposition. Embed customer insights into product development cycles. Market Intelligence Leadership Build a culture of curiosity and desire for market knowledge which values using data and insight to inform decision making Ensure robust processes for understanding market opportunities, competitor analysis, and white space identification. Ensure robust use of data to guide decision-making around product lifecycle, investment, and retirement. Champion a data- and insight-led approach to understanding and growing key audience segments and ensure content strategy delivers a clear ROI for all customer groups Identify opportunities and ensure appropriate strategic partnerships are established to boost and embed event growth Build an actionable M&A pipeline for bolt on event acquisitions and work with CEO and rest of exco on longer term transformative strategy Operational Excellence Create scalable and repeatable content and product development processes across the portfolio. Implement frameworks to track performance and optimise content engagement, NPS, deal value, and delegate ROI. Own key metrics and reporting that tie product performance to revenue and margin. Candidate Profile Essential Requirements 10+ years in senior strategic, product/content leadership role within B2B events, conferences or publishing/media. Strong analytical mindset, with experience using market insights and data to shape strategy. Board-level presence, with the ability to influence across stakeholders and act as a strategic thought partner to the CEO. Natural curiosity and desire to drive continuous improvement Deep understanding of commercial B2B events and how content and positioning drives value for sponsors and attendees. Proven ability to lead high-performing cross-functional teams, including content, production, editorial, and audience development. Comfortable with ambiguity and able to switch between high-level strategy and day-to-day execution. Track record in successfully launching, scaling, or repositioning event products with strong commercial returns. Desirable Attributes Experience working in a private equity-backed or high-growth company, ideally in the lead-up to an exit. Comfortable leading through ambiguity and shifting priorities, while maintaining a strategic focus. Adept at balancing long-term strategic initiatives with immediate commercial goals. Passionate about creating meaningful, high-impact B2B experiences that deliver real outcomes.
