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- Tasks: Design and execute targeted marketing campaigns using Salesforce Marketing Cloud.
- Company: Join a dynamic IT services company focused on innovative marketing solutions.
- Benefits: Fully remote role with flexible hours and competitive pay.
- Why this job: Make an impact by optimising customer journeys and enhancing engagement.
- Qualifications: Experience with Salesforce Marketing Cloud and strong analytical skills.
- Other info: Opportunity to work in a collaborative environment with career growth potential.
The predicted salary is between 30000 - 42000 £ per year.
Length: 3-6 Months
Location: Fully Remote
TechOhana are supporting a key customer who is looking for a Salesforce Marketing Cloud Specialist to help drive highly targeted, multi-channel customer journeys and optimise campaign performance. You’ll be the go‑to person for building, testing and refining Marketing Cloud journeys with a strong focus on personalisation and mobile messaging.
What you’ll be doing:
- Design and execute A/B tests
- Set up structured A/B tests across email journeys (subject lines, content, CTAs, send times, etc.)
- Analyse performance and share clear, data‑driven recommendations for optimisation
- Implement WhatsApp opt‑in journeys
- Build and refine WhatsApp opt‑in flows within Salesforce Marketing Cloud
- Ensure all data capture and consent handling is compliant and correctly stored
- Collaborate with stakeholders to define messaging strategy and use cases
- Create custom price renewal offers
- Build dynamic, personalised renewal journeys based on customer data (tenure, usage, segment, etc.)
- Configure email content and logic to generate tailored renewal pricing offers
- Monitor performance and iterate to improve conversion rates
- Build new customer induction emails
- Design and implement an onboarding / induction email journey for new customers
- Ensure messaging, branding and timing support a smooth, engaging first experience
- Work with content and CRM teams to align messaging with wider lifecycle strategy
Seniority level: Mid‑Senior level
Employment type: Contract
Job function: Marketing
Industries: IT Services and IT Consulting
Salesforce Marketing Cloud Specialist employer: TECHOHANA
Contact Detail:
TECHOHANA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Salesforce Marketing Cloud Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing and Salesforce communities. Let them know you're on the lookout for opportunities, and who knows? They might just have a lead or two that could land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous work with Marketing Cloud. Include examples of A/B tests you've designed, campaigns you've optimised, and any cool customer journeys you've built. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to Salesforce Marketing Cloud. Think about how you would explain your approach to personalisation and mobile messaging. The more confident you are, the better you'll shine during those interviews!
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of exciting roles waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications that way!
We think you need these skills to ace Salesforce Marketing Cloud Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Salesforce Marketing Cloud. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant projects!
Showcase Your Analytical Skills: Since the role involves A/B testing and data analysis, be sure to include examples of how you've used data to drive decisions in past campaigns. We love seeing candidates who can turn numbers into actionable insights!
Highlight Collaboration Experience: This position requires working closely with various stakeholders. Share instances where you’ve successfully collaborated with teams to achieve a common goal. We value teamwork and want to know how you fit into that picture!
Apply Through Our Website: We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at TECHOHANA
✨Know Your Salesforce Marketing Cloud Inside Out
Make sure you’re well-versed in the features and functionalities of Salesforce Marketing Cloud. Brush up on A/B testing techniques, personalisation strategies, and how to build effective customer journeys. Being able to discuss specific examples from your past experience will show that you’re not just familiar with the platform, but you can also leverage it effectively.
✨Prepare Data-Driven Insights
Since the role involves analysing performance and making recommendations, come prepared with data-driven insights from your previous campaigns. Think about how you’ve used analytics to optimise email journeys or improve conversion rates. This will demonstrate your ability to make informed decisions based on real results.
✨Showcase Your Collaboration Skills
Collaboration is key in this role, so be ready to discuss how you’ve worked with different teams in the past. Whether it’s aligning messaging with content teams or defining strategies with stakeholders, highlight your ability to communicate effectively and work towards common goals.
✨Demonstrate Your Understanding of Compliance
With data capture and consent handling being crucial, make sure you understand the compliance aspects related to marketing communications. Be prepared to discuss how you’ve ensured compliance in your previous roles, especially when it comes to customer data and opt-in processes.
