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For Companies At a Glance
- Tasks: Lead customer relationship strategies and execute data-driven marketing campaigns.
- Company: Established business in Staffordshire with a focus on growth and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact by enhancing customer engagement and driving revenue through innovative strategies.
- Qualifications: Experience in CRM management and strong marketing skills are essential.
- Other info: Join a dynamic team with a focus on collaboration and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
We’re working with a growing and well-established business in Staffordshire that is looking to hire a CRM Manager to take ownership of their customer relationship management and marketing communications strategy. This role is ideal for a CRM professional with strong marketing and lifecycle experience, who enjoys using data and automation to drive customer engagement, retention and revenue. Experience with Salesforce Marketing Cloud is highly desirable, but not essential if you’ve worked with similar CRM or marketing automation platforms.
The Role
As CRM Manager, you’ll be responsible for managing the CRM platform and delivering targeted, data-driven marketing campaigns across multiple customer touchpoints. Key responsibilities include:
- Owning and developing the CRM and lifecycle marketing strategy
- Planning, building and executing multi-channel campaigns (email, SMS, push and digital)
- Managing customer journeys, segmentation and personalisation
- Using CRM data and insights to improve engagement, retention and conversion
- Working closely with marketing, commercial and digital teams to align campaigns with wider business goals
- Reporting on campaign performance and customer behaviour, providing actionable insights
- Managing CRM processes, data quality and compliance (including GDPR)
What We’re Looking For
- Proven experience in a CRM Manager or Senior CRM role
- Strong background in marketing, lifecycle or customer communications
- Hands-on experience with CRM or marketing automation platforms
- Salesforce Marketing Cloud experience is highly desirable
- Strong analytical skills and confidence working with customer data
- Ability to manage multiple campaigns and stakeholders effectively
Nice to Have
- Experience with Salesforce Sales Cloud or Service Cloud
- Knowledge of customer segmentation, personalisation and automation best practices
- Previous experience in B2C or multi-channel marketing environments
Customer Relationship Management Manager employer: TECHOHANA
Contact Detail:
TECHOHANA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend local events, and join online forums. You never know who might have the inside scoop on a CRM Manager role or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your successful campaigns and data-driven strategies. This will give potential employers a taste of what you can bring to the table, especially if you've got experience with platforms like Salesforce Marketing Cloud.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of customer journeys and segmentation. Be ready to discuss how you've used data to improve engagement and retention in past roles. We want to see that you're not just a fit on paper but also in practice!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that CRM Manager position!
We think you need these skills to ace Customer Relationship Management Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Manager. Highlight your experience with customer relationship management, marketing strategies, and any relevant platforms you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your background makes you the perfect fit for our team. Don't forget to mention any specific experiences that relate to the job description.
Show Off Your Data Skills: Since this role involves using data to drive engagement and retention, make sure to showcase your analytical skills. Include examples of how you've used data insights in past roles to improve campaign performance or customer journeys.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at TECHOHANA
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM platforms mentioned in the job description, especially Salesforce Marketing Cloud. Brush up on its features and how it can be used to drive customer engagement. If you’ve worked with similar platforms, be ready to discuss how your experience translates.
✨Showcase Your Campaign Success
Prepare specific examples of successful multi-channel campaigns you've managed. Highlight your role in planning, executing, and analysing these campaigns. Be ready to discuss the data-driven decisions you made and the impact they had on customer engagement and retention.
✨Understand the Business Goals
Research the company and understand their business goals. Think about how your CRM strategies can align with their objectives. This shows that you’re not just focused on the technical side but also on how to contribute to the overall success of the business.
✨Be Ready for Data Discussions
Since the role involves using data to improve engagement and retention, be prepared to discuss your analytical skills. Bring examples of how you’ve used data insights to inform your marketing strategies and how you ensure data quality and compliance, especially regarding GDPR.
