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- Tasks: Lead CRM strategy and create impactful email and SMS campaigns.
- Company: Established healthcare services organisation with a focus on innovation.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real difference in patient communication and drive meaningful outcomes.
- Qualifications: Experience in CRM marketing and a knack for creative messaging.
- Other info: Join a small, dynamic team and enjoy autonomy in your role.
The predicted salary is between 40000 - 60000 £ per year.
I’m partnering with a well-established, national healthcare services organisation to hire a CRM Manager with strong Salesforce Marketing Cloud experience for a high-impact, hands-on role within a small, commercial marketing team.
This is a rare opportunity to own the end-to-end CRM and patient communication journey, with a strong focus on lead nurture, database reactivation, and conversion. You’ll sit at the heart of Marketing and Sales, using data, empathy, and creativity to drive meaningful commercial outcomes.
What you’ll be doing:
- Owning CRM strategy and execution across email and SMS journeys
- Designing automated lead nurture and conversion campaigns across the funnel
- Working closely with Sales to support pipeline growth and bookings
- Building and optimising campaigns within Salesforce Marketing Cloud (or similar CRM)
- Segmenting audiences and personalising journeys using behavioural and commercial insight
- Reporting on performance, testing, optimising, and improving conversion
- Shaping patient-first messaging that builds trust and drives action
What we’re looking for:
- Proven experience in CRM or lifecycle marketing
- Strong understanding of lead nurture and behaviour-driven marketing
- Confident writing clear, human, purpose-led messaging
- Commercially minded and data-driven, with a creative edge
- Comfortable owning CRM in a small, fast-paced team
- Experience in healthcare, services, or experience-led brands is a plus
If you’re a CRM-focused marketer who enjoys autonomy, impact, and working closely with Sales, I’d love to have a confidential chat.
If this opportunity sounds exciting to you or anyone you know don’t hesitate to get in touch by either applying or through my email below and be quick as interviews are currently in the process!
CRM Manager - Marketing Cloud employer: TECHOHANA
Contact Detail:
TECHOHANA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Marketing Cloud
✨Tip Number 1
Network like a pro! Reach out to people in the healthcare and marketing sectors on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and results. This will help you stand out during interviews and demonstrate your hands-on experience with Salesforce Marketing Cloud.
✨Tip Number 3
Prepare for those interviews! Research the company and think about how your experience aligns with their CRM strategy. Be ready to discuss specific examples of how you've driven conversion and nurtured leads in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are eager to make an impact in the CRM space.
We think you need these skills to ace CRM Manager - Marketing Cloud
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Manager. Highlight your Salesforce Marketing Cloud experience and any relevant projects that showcase your skills in lead nurture and conversion.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re the perfect fit for this role. Share specific examples of how you've driven meaningful outcomes in previous positions, especially in CRM or lifecycle marketing.
Showcase Your Creativity: Don’t shy away from showing your creative side! Whether it’s through your messaging style or campaign ideas, let us see how you can bring a fresh perspective to our patient-first approach.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at TECHOHANA
✨Know Your CRM Inside Out
Make sure you’re well-versed in Salesforce Marketing Cloud and any similar platforms. Brush up on the features, functionalities, and best practices for lead nurturing and campaign optimisation. This will help you speak confidently about your experience and how you can leverage these tools in the role.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific examples where you've used data to drive marketing decisions. Highlight how you’ve segmented audiences or personalised campaigns based on behavioural insights. This will demonstrate your ability to make informed decisions that lead to meaningful outcomes.
✨Craft Patient-Centric Messaging
Think about how you can shape messaging that resonates with patients. Prepare a few examples of how you’ve created clear, human, and purpose-led communications in past roles. This will show your understanding of the healthcare context and your ability to build trust through effective messaging.
✨Collaborate and Communicate
Since this role involves working closely with Sales, be ready to discuss how you’ve collaborated with other teams in the past. Share examples of how you’ve supported pipeline growth and bookings through your CRM strategies. This will highlight your teamwork skills and your commercial mindset.
