Account Director, Channel Sales

Hi, we’re TechnologyAdvice. At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology. Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 200 global team members in the US, UK, Singapore, Australia, and the Philippines.

The opportunity Channel Insider, part of TechnologyAdvice, is looking for an experienced Account Director to become the first dedicated EMEA channel sales specialist within our growing EMEA business. This is a rare opportunity to step into a senior, highly visible, first feet on the ground role with the mandate to help shape, launch, and scale Channel Insider’s EMEA commercial presence. You will join TechnologyAdvice at an exciting stage of growth, with the backing of an established global business, a strong brand portfolio, proven demand generation capabilities, and a leadership team committed to building something meaningful in the EMEA channel market.

This is a senior, quota-carrying role with ownership of the full sales cycle. You will identify and develop high-value client relationships, engage senior marketing and channel decision-makers, uncover commercial challenges, and position tailored solutions across digital brand, content, events, audience engagement, and demand generation.

The successful candidate will be someone who knows the channel ecosystem, understands how vendors and partners go to market, and can bring credibility, confidence, and commercial energy into senior client conversations. While you will be accountable for your own revenue number, you will not be building in isolation. You will have the support of TechnologyAdvice’s senior leadership, client success, delivery, marketing, StudioA, product, sales enablement, SDRs, and the wider global business.

This is a role for someone who wants ownership, visibility, pace, and the opportunity to make a genuine mark on a developing market. Location: United Kingdom

What you'll do

• Develop and execute a comprehensive account/territory plan
• Grow channel accounts both in terms of their finite number and their annual value
• Prospect effectively, organizing your time, and deliver professional and memorable sales pitches to new prospects and existing contacts to achieve quota.
• Create and execute key sales and business development strategies to increase pipeline
• Conduct market research to identify selling possibilities and evaluate customer needs.
• Create personalized, compelling value propositions around TechnologyAdvice’s channel offerings and deliver appropriate proposals that accurately describe those products and set proper expectations.
• Negotiate and close deals, handle objections and challenges, and manage annual contract negotiations
• Remain current on industry trends, market activities, and competitors.
• Collaborate with client success to ensure best-in-class service that maximizes repeat business and high regard.

Who you are

• An outcomes-oriented channel salesperson with 3+ years of experience selling marketing solutions to or with IT channel marketing and executive leadership.
• Proven track record in winning brand-to-demand, demand generation and digital media campaigns, driving substantial revenue growth through both incumbent and net new accounts.
• Unrelenting drive and competitive spirit, consistently thriving in high-pressure environments
• Ability to successfully craft and implement sophisticated account/territory plans with long-term growth objectives
• Experience with MDF, Co-op, and other vendor reimbursement-funded models.
• Skilled in diagnosing client needs and designing tailored high-impact business solutions
• Demonstrated success in negotiating complex contracts, ensuring win-win outcomes
• Deep expertise in brand-to-demand, demand generation, and digital media
• Ambitious, fresh-thinking, confident, and inquisitive
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward

What we offer you

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
• Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
• Remote-First Culture: Work from the comfort of your home.
• Private Health & Dental Insurance: Comprehensive coverage, including discounted gym memberships and additional perks.
• Paid Time Off: Start with 25 days of holiday per year, with an additional day added for each year of service.
• Parental Leave: Supportive maternity and paternity leave policies.
• Salary Sacrifice Nursery Benefit: Save on childcare costs with our tax-efficient program.
• Life Assurance: Peace of mind with coverage to protect your loved ones.
• Pension Plan: Invest in your future with our competitive pension scheme.
• Employee Assistance Program: Access free counseling and other support services.
• Wellness Perks: Access the Headspace app to support your well-being.
• Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.

Work authorization: Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the United Kingdom at hire and must maintain authorization to work in the United Kingdom throughout their employment with our company.