At a Glance
- Tasks: Manage client relationships and deliver innovative marketing strategies using AI and SEO.
- Company: B2B tech marketing firm in Cambridge with a focus on growth and innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Stay ahead of industry trends while working in a creative and collaborative environment.
- Why this job: Join a dynamic team and make an impact in the tech marketing world.
- Qualifications: Degree in marketing or related field, plus experience in digital marketing and account management.
The predicted salary is between 35000 - 45000 £ per year.
Technology Online Group is a B2B technology marketing firm based in Cambridge. We work with tech companies to assess and develop their strategy, identify the key activities for growth, and deliver integrated campaigns that build their brand, improve demand capture and conversion. In this role, we are seeking a Digital Account Manager to join our growing team and manage key client relationships while delivering full-service marketing support.
Responsibilities:
- Managing and developing client relationships.
- Leading client meetings and providing strategic marketing recommendations.
- Developing SEO and AI-driven content strategies to improve organic rankings, increase visibility in AI-powered search and answer engines, and drive engagement and lead generation.
- Identifying opportunities to leverage AI tools and workflows to improve campaign performance, efficiency and client outcomes.
- Planning, launching and optimising PPC campaigns across Google Ads and social media platforms.
- Designing and executing email marketing campaigns that align with client goals and target audience needs.
- Building and maintaining supplier relationships.
- Working closely with our creative team to develop content for our robotics platforms and clients.
- Producing regular, data-driven performance reports with actionable insights.
- Managing social media channels including LinkedIn, Twitter, TikTok, Instagram and Facebook.
- Staying up to date with industry trends, AI developments and technological advancements.
- Liaising with website developers to improve and expand our websites.
Experience:
- Bachelor’s degree or equivalent.
- Experience in digital marketing and account management.
- Experience with WordPress CMS and Google Analytics.
- Knowledge of SEO, AI tools, PPC and Email Marketing.
Digital Account Manager employer: Technology Online Group
Technology Online Group is an exceptional employer that fosters a dynamic and innovative work culture in the heart of Cambridge. With a strong focus on employee growth, we offer opportunities for professional development through hands-on experience with cutting-edge technology and marketing strategies. Our collaborative environment encourages creativity and teamwork, making it a rewarding place for those looking to make a meaningful impact in the B2B tech marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Account Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Technology Online Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Technology Online Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Technology Online Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Technology Online Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Account Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Technology Online Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Technology Online Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Technology Online Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Technology Online Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Technology Online Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Technology Online Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
