At a Glance
- Tasks: Lead global marketing strategy and drive brand awareness in luxury sailing.
- Company: Prestigious manufacturing client in Southampton with a focus on marine luxury.
- Benefits: Competitive salary, 25 days holiday, flexible working, and employee discounts.
- Other info: Join a dynamic environment with opportunities for creativity and growth.
- Why this job: Shape the future of a renowned luxury sailing yacht brand and inspire a high-performing team.
- Qualifications: Proven leadership in marketing, ideally in marine or luxury sectors.
The predicted salary is between 40500 - 49500 £ per year.
Job Title: Head of Marketing Location: Sothampton Salary: Depending Upon Experience
Our prestigious manufacturing client, based in Southampton, have an urgent opening for Head of Marketing.
What We Offer Competitive Salary 25 Days Holiday + Bank Holiday and close down at Christmas Pension 3% employee contribution and 5% employer contribution 08:00-16:30 over 5 days Flexible Working Available – Including early finish on Fridays Salary sacrifice scheme Cycle to work Telus Employment Assistance Program.
Confidential Advice and Support 24/7 Discounted shopping on multiple outlets including travel Sick pay scheme We continuously review our benefits to maximise opportunities to our employees.
The Role As Head of Marketing, you will lead the development and execution of our global marketing strategy, driving brand awareness, customer engagement and commercial growth across the marine and luxury sectors.
Reporting to the CEO, you will be responsible for evolving our unique brand positioning and ensuring our heritage, bluewater expertise, world adventure capabilities and exceptional owner experience are consistently brought to life across every customer touchpoint.
Working closely with Sales, Design, Aftersales and Senior Leadership, you will lead a high-performing marketing team and oversee integrated campaigns across digital, PR, social media, content, events, partnerships and international boat shows.
This is an exciting opportunity for a commercially focused marketing leader to shape the next chapter of one of the world's most recognised luxury sailing yacht brands.
Qualifications • Degree educated • CIM qualification desirable • Experience with Hub Spot or similar CRM platforms desirable
- Key Job Responsibilities
- Develop and implement a comprehensive global marketing strategy to strengthen our brand position, support sales and increase market share
- Work closely with senior leadership to align marketing activity with business goals and revenue targets
- Lead global marketing campaigns and new product launches, ensuring consistent and compelling messaging
- Develop targeted marketing initiatives to promote our comprehensive range of Service offerings and generate additional revenue streams
- Lead market research to identify customer insights, opportunities and emerging trends
- Safeguard and evolve our brand identity across digital, PR, print, events and partnerships
- Develop compelling content strategies showcasing our performance, design, adventures, owner stories and lifestyle appeal
- Oversee digital strategy, website performance, SEO, social media, paid media and CRM activity
- Lead PR activity and develop strategic relationships with luxury, lifestyle and marine media
- Oversee international boat shows, private views, owner events and lifestyle partnerships
- Develop partnerships with influencers, marine media and relevant luxury brands
- Lead, inspire and develop the marketing team, creating a creative and results-driven culture
- Work closely with Sales, Design and Aftersales to deliver a seamless customer experience and support commercial success
- Manage external agencies and ensure exceptional creative and media delivery
- Define and monitor KPIs, campaign ROI and marketing performance
- Manage the global marketing budget in line with business priorities and commercial objectives
About You
- Proven leadership experience within a senior marketing role, ideally within the marine, luxury or lifestyle sectors
- Strong understanding of brand storytelling, audience segmentation and customer lifecycle management
- Experience developing and delivering successful multi-channel marketing campaigns
- Strong understanding of the luxury marine market
- Experience working across international markets and positioning high-value products
- Strong digital marketing, analytics and CRM experience; Hub Spot experience would be advantageous
- Excellent communication and written skills
- Strong stakeholder management and project management skills
- Commercially focused and results driven, with the ability to demonstrate marketing ROI
- Experience managing, developing and motivating high-performing teams
- A strategic thinker with excellent attention to detail and decision-making skills
- Creative, influential and comfortable working in a fast-paced environment
- A genuine passion for the marine industry
Technique-Recruitment Solutions Ltd is a proud equal opportunities employer, dedicated and specialist to the engineering and manufacturing industries.
We work and support some of the most well-known companies in Norfolk and Suffolk.
These vacancies are being advertised on behalf of Technique-Recruitment Solutions Ltd who are operating as an employment business and employment agency
Head Of Marketing in Southampton employer: Technique Recruitment Solutions
Technique Recruitment Solutions is an excellent employer, offering a dynamic work environment in Norwich where you can thrive as a Forklift Technician. With a strong emphasis on employee development and comprehensive training, we foster a culture of support and collaboration, ensuring that our team members are equipped to excel in their roles while enjoying a fulfilling career path.
Contact Details:
Technique Recruitment Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing in Southampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Technique Recruitment Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Technique Recruitment Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Technique Recruitment Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Technique Recruitment Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Marketing in Southampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Technique Recruitment Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Technique Recruitment Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Technique Recruitment Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Technique Recruitment Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Technique Recruitment Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Technique Recruitment Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
