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- Tasks: Lead and execute innovative Live Casino campaigns to enhance player experience and retention.
- Company: Join a top-tier igaming organisation known for its dynamic and engaging work environment.
- Benefits: Enjoy a competitive salary, flexible remote work options, and exciting corporate perks.
- Why this job: Be part of a cutting-edge team focused on customer experience and impactful projects in the gaming industry.
- Qualifications: 4+ years of CRM experience in igaming, with strong data analysis and campaign management skills.
- Other info: Interviews are happening now, so don't miss your chance to apply!
The predicted salary is between 48000 - 72000 £ per year.
We are working with a leading igaming organisation that needs a Senior CRM Manager to come on board to work on some exciting new projects focused on Live Casino. We are looking for a product-obsessed, customer experience champion within the Live Casino space.
Responsibilities include:
- Drive Live Casino proposition roadmap
- Lead, manage and execute hyper-segmented Live Casino campaigns to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value through personalised interactions with customers.
- Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions across CRM, Brand and Acquisition campaigns.
- Work closely with the Casino product team, Casino providers, VIP, Customer Support & brand to optimise campaign customer journeys, delivering outstanding experiences to reduce contact drivers.
Ideally you will have:
- Minimum of 4 years CRM experience, ideally from a similar role in the igaming industry
- Experience from working in a multi-brand and/or multi-market environment.
- Good understanding of player bonuses and incentives.
- Excellent ability to interpret CRM data and derive actionable insights.
- Proficiency in CRM tools and email marketing platforms, ideally from Optimove.
Interviews are ongoing so please apply now to avoid missing out!
Senior CRM Manager (Live Casino) employer: Technically Gifted Ltd
Contact Detail:
Technically Gifted Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager (Live Casino)
✨Tip Number 1
Familiarise yourself with the latest trends in Live Casino gaming. Understanding what makes a successful Live Casino experience will help you stand out during discussions and interviews.
✨Tip Number 2
Network with professionals in the igaming industry, especially those who have experience in CRM roles. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed CRM campaigns in the past. Highlight your ability to drive retention and upsell through personalised customer interactions.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you've used data to optimise campaigns. Being able to interpret CRM data and derive actionable insights is crucial for this role.
We think you need these skills to ace Senior CRM Manager (Live Casino)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in CRM, particularly within the igaming industry. Emphasise your achievements in managing campaigns and improving player retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for Live Casino and your understanding of customer experience. Mention specific examples of how you've driven successful CRM strategies in previous roles.
Highlight Relevant Skills: In your application, clearly outline your proficiency with CRM tools and email marketing platforms, especially if you have experience with Optimove. Include any data analysis skills that demonstrate your ability to derive actionable insights.
Showcase Your Industry Knowledge: Demonstrate your understanding of player bonuses and incentives in the igaming sector. This will show that you are not only qualified but also genuinely interested in the role and the industry.
How to prepare for a job interview at Technically Gifted Ltd
✨Show Your Passion for Live Casino
Make sure to express your enthusiasm for the Live Casino sector during the interview. Share specific examples of how you've engaged with this area in your previous roles, and discuss what excites you about the future of Live Casino.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've used CRM data to drive decisions in past roles. Be ready to provide examples of how you've interpreted data to optimise campaigns and improve player experiences, as this is crucial for the role.
✨Highlight Your Multi-Brand Experience
If you have experience working in a multi-brand or multi-market environment, make sure to highlight this. Discuss how you managed different brands and tailored strategies to meet diverse customer needs, as this will be valuable for the organisation.
✨Familiarise Yourself with CRM Tools
Since proficiency in CRM tools is essential, ensure you're well-versed in the platforms mentioned in the job description, particularly Optimove. Be prepared to discuss how you've used these tools to execute successful campaigns in the past.
