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For Companies At a Glance
- Tasks: Own the company's public voice across social media and create engaging content.
- Company: Fast-scaling start-up revolutionising asset tokenization in finance.
- Benefits: Competitive pay, entrepreneurial culture, and a chance to shape the brand.
- Why this job: Join a pioneering team and make an impact in the crypto and DeFi space.
- Qualifications: 3-5 years in social media or communications, preferably in crypto or fintech.
- Other info: Dynamic environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
A fast-scaling start-up pioneering the future of asset tokenization by offering exposure to institutional-grade investments and structured products onchain accessible, global, and compliant. The company aims to bridge the gap between traditional and decentralized finance. Since launching in late 2024, the platform has grown to over $1 billion in total value locked (TVL) across its range of investment products, reflecting strong product-market fit and demand. Backed by top-tier investors, the company is scaling its go-to-market engine and hiring exceptional talent to accelerate distribution.
We are looking for a Social Media & Communications Manager to take full ownership of the company's public voice: across social channels, content, announcements, PR moments, and community-facing brand communication. This role sits at the intersection of social media, communications, and content, and is ideal for someone with hands-on execution. You will craft narratives that simplify complex financial and DeFi concepts, build reach and engagement across Twitter (X), LinkedIn, Telegram, and emerging channels, and help position the company as a leading voice in the tokenization and onchain finance landscape.
Responsibilities
- Social Media Strategy & Execution: Build, own, and execute a multi-channel social media strategy (Twitter/X, LinkedIn, Telegram, Discord) that resonates with both institutional and crypto-native audiences. Develop data-driven campaigns that support product launches, partnerships, and executive thought leadership.
- Content & Narrative Development: Create educational and storytelling-driven content across mediums: articles, thought leadership, market explainers, product spotlights, long-form social posts, newsletters, and more. Collaborate with leadership to refine and reinforce positioning, voice, and narrative especially as part of an upcoming rebrand. Translate complex investment and DeFi concepts into accessible, compelling messaging.
- Community Engagement & Relations: Monitor crypto and finance conversations, engage directly with communities, answer questions, and proactively participate in user discussions. Build strategies to grow audience, deepen engagement, and strengthen trust across retail and institutional communities. Organize side events to represent the company at major crypto conferences.
- Communications & PR: Work with founders to prepare announcements, press materials, and messaging for external partners. Coordinate with journalists, podcasts, and industry media for interviews, features, and coverage.
- Analytics & Cross-Team Collaboration: Track key metrics across channels and content types and provide insights & recommendations for continuous optimization. Monitor macro market, crypto, DeFi, and tokenization trends to keep the company at the centre of industry conversations.
What We Are Looking For
- 3-5 years in social media, communications, or content roles (preferably in Crypto, DeFi, or Fintech).
- Proven success in growing social media accounts and driving meaningful engagement.
- Strong storytelling and writing skills with the ability to simplify financial/crypto concepts.
- Familiarity with tokenization, DeFi, RWAs, structured products, and the broader crypto space.
- Familiarity with analytics tools (e.g., Twitter Analytics).
- Highly autonomous, proactive, and comfortable executing quickly in a fast-growing start-up environment.
What We Offer
- Play a central role in shaping and rebranding a fast-scaling company at the forefront of asset tokenization.
- Build and lead the company's voice across global channels.
- Work in a highly entrepreneurial, agile, and globally distributed team.
- Open and transparent culture where your ideas matter.
- Competitive compensation for long-term alignment.
Social Media and Communications Manager employer: TechChain Talent
Contact Detail:
TechChain Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Communications Manager
✨Tip Number 1
Get your social media game on point! Start by following the company on all their channels and engage with their content. This shows your genuine interest and helps you understand their voice and audience.
✨Tip Number 2
Network like a pro! Attend crypto and finance events, both online and offline. Connect with industry professionals and don’t be shy to mention your interest in the role. You never know who might have an inside scoop!
✨Tip Number 3
Show off your skills! Create a portfolio of your best social media campaigns or content pieces. Tailor it to highlight your experience in crypto or finance, and make sure to share it when you apply through our website.
✨Tip Number 4
Stay updated on trends! Follow the latest news in DeFi and tokenization. Being knowledgeable about current events will help you craft compelling narratives and show that you're the right fit for the role.
We think you need these skills to ace Social Media and Communications Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and communications shine through. We want to see that you’re genuinely excited about the role and the company’s mission in the crypto space!
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences that align with the job description. Highlight your previous successes in social media strategy and content creation, especially in the finance or crypto sectors.
Be Clear and Concise: We appreciate clarity! Use straightforward language and avoid jargon where possible. Remember, you’ll be simplifying complex concepts in this role, so show us you can do that in your application too.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to join our team.
How to prepare for a job interview at TechChain Talent
✨Know Your Platforms
Familiarise yourself with the social media platforms mentioned in the job description, especially Twitter (X), LinkedIn, and Telegram. Understand their unique audiences and how to engage them effectively. Prepare examples of successful campaigns you've executed on these platforms.
✨Craft Your Narrative
Be ready to discuss how you would simplify complex financial and DeFi concepts into engaging content. Think about specific examples from your past work where you've successfully communicated intricate ideas to diverse audiences. This will showcase your storytelling skills.
✨Showcase Your Analytics Savvy
Since the role involves tracking key metrics, be prepared to talk about your experience with analytics tools like Twitter Analytics. Bring insights from previous campaigns that demonstrate your ability to optimise content based on data-driven decisions.
✨Engagement is Key
Highlight your experience in community engagement and building trust within online communities. Prepare to discuss strategies you've used to foster relationships and deepen engagement, particularly in the crypto or finance sectors.
