At a Glance
- Tasks: Own our social media voice and craft engaging content across multiple platforms.
- Company: Join a fast-scaling company leading the way in asset tokenization.
- Benefits: Competitive compensation, open culture, and a chance to shape our brand.
- Other info: Work in a dynamic, entrepreneurial team where your ideas truly matter.
- Why this job: Be at the forefront of DeFi and make a real impact in the crypto space.
- Qualifications: 3-5 years in social media or content roles, preferably in Crypto or DeFi.
The predicted salary is between 50000 - 70000 £ per year.
We are looking for a Social Media DeFi Wizard to take full ownership of public voice across social channels, content, announcements, PR moments, and community-facing brand communication. This role sits at the intersection of social media, communications, and content, and is ideal for someone with hands-on execution. You will craft narratives that simplify complex financial and DeFi concepts, build reach and engagement across Twitter (X), LinkedIn, Telegram, and emerging channels, and help position as a leading voice in the tokenization and onchain finance landscape.
Your Responsibilities Include:
- Social Media Strategy & Execution: Build, own, and execute our multi-channel social media strategy (Twitter/X, LinkedIn, Telegram, Discord) that resonates with both institutional and crypto-native audiences. Develop data-driven campaigns that support product launches, partnerships and executive thought leadership.
- Content & Narrative Development: Create educational and storytelling-driven content across mediums: articles, thought leadership, market explainers, product spotlights, long-form social posts, newsletters, and more. Collaborate with leadership to refine and reinforce positioning, voice, and narrative - especially as part of our upcoming rebrand. Translate complex investment and DeFi concepts into accessible, compelling messaging.
- Community Engagement & Relations: Monitor crypto and finance conversations, engage directly with communities, answer questions, and proactively participate in user discussions. Build strategies to grow our audience, deepen engagement, and strengthen trust across retail and institutional communities. Organize side events to represent at the major crypto conferences.
- Communications & PR: Work with founders to prepare announcements, press materials, and messaging for external partners. Coordinate with journalists, podcasts, and industry media for interviews, features, and coverage.
- Analytics & Cross-Team Collaboration: Track key metrics across channels and content types and provide insights & recommendations for continuous optimization. Monitor macro market, crypto, DeFi, and tokenization trends to keep at the centre of industry conversations.
What We Are Looking For:
- 3–5+ years in social media, communications, or content roles (preferably in Crypto, DeFi, or Fintech).
- Proven success in growing social media accounts and driving meaningful engagement.
- Strong storytelling and writing skills with the ability to simplify financial/crypto concepts.
- Familiarity with tokenization, DeFi, products like RWAs, structured products, and the broader crypto space.
- Familiarity with analytics tools (e.g., Twitter Analytics, etc.).
- Highly autonomous, proactive, and comfortable executing quickly in a fast-growing startup environment.
What We Offer:
- Play a central role in shaping and rebranding a fast-scaling company at the forefront of asset tokenization.
- Build and lead the voice across global channels.
- Work in a highly entrepreneurial, agile, and globally distributed team.
- Open and transparent culture where your ideas matter.
- Competitive compensation for long-term alignment.
Social Media DeFi Wizard in London employer: TechChain Talent
Join us as a Social Media DeFi Wizard and become an integral part of a fast-scaling company at the forefront of asset tokenization. We offer a dynamic and entrepreneurial work environment where your creativity and ideas are valued, alongside competitive compensation and opportunities for professional growth. With a focus on transparency and collaboration, you'll have the chance to shape our public voice across global channels and engage with vibrant communities in the crypto space.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media DeFi Wizard in London
✨Tip Number 1
Get your social media game on point! Start by engaging with the communities on Twitter, LinkedIn, and Telegram. Share your insights on DeFi topics and show off your knowledge to get noticed.
✨Tip Number 2
Craft a killer personal brand! Use storytelling to simplify complex financial concepts in your posts. This will not only showcase your skills but also attract the right attention from potential employers.
✨Tip Number 3
Network like a pro! Attend crypto conferences and engage in discussions. Building relationships with industry leaders can open doors for you, so don’t be shy about putting yourself out there.
✨Tip Number 4
Keep an eye on analytics! Track your engagement metrics to see what works best. This data-driven approach will help you refine your strategy and demonstrate your expertise when applying through our website.
We think you need these skills to ace Social Media DeFi Wizard in London
Some tips for your application 🫡
Show Your Passion for DeFi:When you're writing your application, let your enthusiasm for DeFi and crypto shine through! We want to see that you’re not just knowledgeable but genuinely excited about the space. Share any personal projects or experiences that highlight your passion.
Tailor Your Content Samples:Make sure to include samples of your writing that demonstrate your ability to simplify complex financial concepts. We love seeing how you can turn jargon into engaging content. Tailor these samples to reflect the tone and style we use at StudySmarter.
Highlight Your Social Media Wins:Don’t hold back on showcasing your achievements in social media! Whether it’s growing an account or launching a successful campaign, we want to hear about it. Use metrics and specific examples to illustrate your impact and creativity.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at TechChain Talent
✨Know Your DeFi Stuff
Make sure you brush up on your knowledge of DeFi concepts and tokenization. Be ready to explain complex ideas in simple terms, as this role is all about making financial jargon accessible. Use examples from your past experiences to showcase your understanding.
✨Show Off Your Social Media Skills
Prepare to discuss specific campaigns you've executed on platforms like Twitter, LinkedIn, and Telegram. Highlight how you’ve grown engagement and what strategies worked best for you. Bring data to the table to back up your claims!
✨Engage with the Community
Demonstrate your ability to connect with audiences by sharing how you've engaged with communities in the past. Talk about any events you've organised or participated in, and how you’ve built trust and relationships within the crypto space.
✨Be Ready for a Fast-Paced Environment
This role requires quick thinking and adaptability. Share examples of how you've thrived in fast-growing environments before. Show that you can handle pressure and still deliver high-quality content and strategies.
