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- Tasks: Lead social media strategy and create engaging content for a pioneering asset tokenization start-up.
- Company: Fast-scaling start-up revolutionising finance with innovative asset tokenization solutions.
- Benefits: Competitive salary, open culture, and the chance to shape a leading brand in crypto.
- Why this job: Be at the forefront of finance innovation and make your mark in the crypto space.
- Qualifications: 3+ years in social media or communications, strong storytelling skills, and crypto knowledge.
- Other info: Join a dynamic team and enjoy a flexible, entrepreneurial work environment.
The predicted salary is between 36000 - 60000 £ per year.
A fast-scaling start-up pioneering the future of asset tokenization by offering exposure to institutional-grade investments and structured products onchain accessible, global, and compliant. The company aims to bridge the gap between traditional and decentralized finance.
Since launching in late 2024, the platform has grown to over $1 billion in total value locked (TVL) across its range of investment products, reflecting strong product-market fit and demand. Backed by top-tier investors, the company is scaling its go-to-market engine and hiring exceptional talent to accelerate distribution.
We are looking for a Social Media & Communications Manager to take full ownership of the company's public voice: across social channels, content, announcements, PR moments, and community-facing brand communication. This role sits at the intersection of social media, communications, and content, and is ideal for someone with hands-on execution. You will craft narratives that simplify complex financial and DeFi concepts, build reach and engagement across Twitter (X), LinkedIn, Telegram, and emerging channels, and help position the company as a leading voice in the tokenization and onchain finance landscape.
Responsibilities- Build, own, and execute a multi-channel social media strategy (Twitter/X, LinkedIn, Telegram, Discord) that resonates with both institutional and crypto-native audiences.
- Develop data-driven campaigns that support product launches, partnerships, and executive thought leadership.
- Create educational and storytelling-driven content across mediums: articles, thought leadership, market explainers, product spotlights, long-form social posts, newsletters, and more.
- Collaborate with leadership to refine and reinforce positioning, voice, and narrative especially as part of an upcoming rebrand.
- Translate complex investment and DeFi concepts into accessible, compelling messaging.
- Monitor crypto and finance conversations, engage directly with communities, answer questions, and proactively participate in user discussions.
- Build strategies to grow audience, deepen engagement, and strengthen trust across retail and institutional communities.
- Organize side events to represent the company at major crypto conferences.
- Work with founders to prepare announcements, press materials, and messaging for external partners.
- Coordinate with journalists, podcasts, and industry media for interviews, features, and coverage.
- Track key metrics across channels and content types and provide insights & recommendations for continuous optimization.
- Monitor macro market, crypto, DeFi, and tokenization trends to keep the company at the centre of industry conversations.
- 3-5 years in social media, communications, or content roles (preferably in Crypto, DeFi, or Fintech).
- Proven success in growing social media accounts and driving meaningful engagement.
- Strong storytelling and writing skills with the ability to simplify financial/crypto concepts.
- Familiarity with tokenization, DeFi, RWAs, structured products, and the broader crypto space.
- Familiarity with analytics tools (e.g., Twitter Analytics).
- Highly autonomous, proactive, and comfortable executing quickly in a fast-growing start-up environment.
- Play a central role in shaping and rebranding a fast-scaling company at the forefront of asset tokenization.
- Build and lead the company's voice across global channels.
- Work in a highly entrepreneurial, agile, and globally distributed team.
- Open and transparent culture where your ideas matter.
- Competitive compensation for long-term alignment.
Social Media and Communications Manager in London employer: TechChain Talent
Contact Detail:
TechChain Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Communications Manager in London
✨Tip Number 1
Get your social media game on point! Start by following the company on all their channels and engage with their content. This shows your genuine interest and helps you understand their voice, which is crucial for the role.
✨Tip Number 2
Network like a pro! Attend crypto and finance events, both online and offline. Connect with industry professionals and don’t hesitate to drop a message to the hiring team through LinkedIn or Twitter. A personal touch can make all the difference!
✨Tip Number 3
Show off your skills! Create a portfolio of your best social media campaigns or content pieces that simplify complex financial concepts. Share this during interviews or even in your outreach to the company to demonstrate your expertise.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and ready to dive into the exciting world of asset tokenization.
We think you need these skills to ace Social Media and Communications Manager in London
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media shine through! We want to see how you engage with different platforms and communities. Share examples of your past work that highlight your creativity and ability to connect with audiences.
Tailor Your Content: Make sure to customise your application to reflect the specific role of Social Media & Communications Manager. Use language from the job description and demonstrate how your skills align with our needs. This shows us that you've done your homework and are genuinely interested in joining our team.
Highlight Your Storytelling Skills: Since this role involves crafting narratives, be sure to showcase your storytelling abilities in your application. Whether it's through a blog post, a social media campaign, or any other content you've created, we want to see how you can simplify complex ideas and make them engaging.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture!
How to prepare for a job interview at TechChain Talent
✨Know Your Platforms
Familiarise yourself with the social media platforms mentioned in the job description, especially Twitter (X), LinkedIn, and Telegram. Understand their unique audiences and how to engage them effectively. This will show that you’re not just a user but someone who can strategically leverage these channels.
✨Craft Your Narrative
Prepare to discuss how you would simplify complex financial and DeFi concepts into engaging content. Think of examples from your past work where you've successfully communicated intricate ideas. This will demonstrate your storytelling skills and ability to connect with diverse audiences.
✨Showcase Your Analytics Savvy
Be ready to talk about your experience with analytics tools, like Twitter Analytics. Share specific metrics or campaigns you've worked on that highlight your ability to drive engagement and growth. This will prove you can back up your strategies with data-driven insights.
✨Engagement is Key
Think about how you would engage with communities and build trust, especially in the crypto space. Prepare some strategies or ideas for community engagement that you could implement if hired. This shows you’re proactive and ready to dive into the role.
