At a Glance
- Tasks: Lead marketing analytics, shaping strategies and mentoring analysts in a dynamic environment.
- Company: Established multi-brand digital business with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Opportunity to influence marketing strategy and contribute to a single customer view.
- Why this job: Be the analytical voice driving impactful marketing strategies and connecting with exec-level stakeholders.
- Qualifications: Experience in CRM, SEO, or content performance; expert SQL skills required.
The predicted salary is between 60000 - 80000 £ per year.
Hybrid, Travel to the London office 2x per week (Tuesday & Thursday).
A well-established, multi-brand digital business is hiring a senior marketing analyst to join the Marketing Analytics team to take ownership across their earned and owned channels spanning CRM, lifecycle, SEO, organic search, and content.
This is a high-impact individual contributor role sitting at the heart of marketing strategy. You'll be the most senior analytical voice across these disciplines, working hand-in-hand with channel leaders and presenting findings directly to exec-level stakeholders.
The role
You'll define how the business measures and grows its earned and owned channels — building the frameworks, models, and reporting infrastructure the organisation will rely on for years. Day-to-day, that means shaping measurement strategy, proving the commercial value of unpaid investment, connecting the dots across the full customer journey, and mentoring the analysts around you. You'll also contribute to a single customer view that powers audience targeting and next-best-action across the business.
What you'll need
- A background in at least one of: CRM/lifecycle analytics, customer analytics, SEO/organic, or content performance.
- Expert-level SQL and experience with a programming language (Python, R, Julia or similar).
- Commercial judgement and the ability to cut through ambiguity are just as important as the technical toolkit.
- Familiarity with BI tools, dbt, or Git is a bonus.
Lead Marketing Analyst in Slough employer: TechByte Talent Ltd
Join a dynamic and innovative multi-brand digital business that values analytical expertise and fosters a collaborative work culture. With a strong focus on employee growth, you will have the opportunity to shape marketing strategies while working closely with executive stakeholders in a hybrid role that offers flexibility and a vibrant office environment in London. Enjoy competitive benefits and the chance to make a significant impact in a high-visibility position that champions your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Marketing Analyst in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. We want you to showcase your experience in CRM, SEO, or content performance in a way that highlights your impact. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Tip Number 3
Showcase your analytical skills with real examples. Bring along case studies or projects where you've used SQL or programming languages like Python or R. This will demonstrate your expertise and how you can add value to the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Lead Marketing Analyst in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Lead Marketing Analyst role. Highlight your experience in CRM, SEO, and analytics, and don’t forget to showcase your SQL skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing analytics and how your background aligns with our needs. Be sure to mention any relevant projects or achievements that demonstrate your expertise.
Showcase Your Analytical Skills:In your application, give us examples of how you've used data to drive decisions in previous roles. Whether it's through frameworks you've built or insights you've presented, we want to see your analytical prowess in action!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at TechByte Talent Ltd
✨Know Your Numbers
As a Lead Marketing Analyst, you'll need to showcase your analytical skills. Brush up on key metrics related to CRM, SEO, and content performance. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Technical Skills
Make sure you can demonstrate your SQL expertise and familiarity with programming languages like Python or R. Prepare examples of how you've applied these skills in real-world scenarios, especially in building frameworks or reporting infrastructures.
✨Connect the Dots
This role requires a holistic view of the customer journey. Be prepared to explain how you've connected various marketing channels in previous projects. Use specific examples to illustrate your ability to see the bigger picture and provide actionable insights.
✨Engage with Stakeholders
Since you'll be presenting findings to exec-level stakeholders, practice articulating complex data insights in a clear and concise manner. Think about how you can tailor your communication style to different audiences, ensuring your message resonates with both technical and non-technical team members.
