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For Companies At a Glance
- Tasks: Lead user acquisition campaigns and optimise growth strategies for a dynamic social network.
- Company: Join TechBiz Global, a recruitment service connecting top talent with innovative companies.
- Benefits: Enjoy a fast-paced environment, potential remote work, and opportunities for career advancement.
- Why this job: Be at the forefront of scaling a user base from 30M to 100M while driving impactful results.
- Qualifications: 8+ years in growth marketing with proven success in campaign scaling and performance analysis.
- Other info: Hands-on role with potential to build and lead your own team as you achieve results.
The predicted salary is between 43200 - 72000 £ per year.
At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Head of Growth (User Acquisition) to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.
Key Responsibilities
- Campaign Ownership and Scaling
- Take full ownership of paid media campaigns across direct-buy and programmatic networks (e.g., Exoclick, TrafficStars), with potential to expand scope across new channels.
- Build scalable acquisition funnels with aggressive growth targets in mind — from media plan to execution and iteration.
- Run high-velocity testing loops (creatives, audiences, placements) to optimize CAC and LTV.
- Performance Analysis and Strategy
- Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
- Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior.
- Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves.
- Creative & Funnel Optimization
- Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
- Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages.
- Implement systems to reduce creative fatigue and increase speed of testing.
- Build strong relationships with traffic sources and negotiate premium placements and custom deals.
- Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria.
- Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly.
- Automation, Scaling Systems & Team Building
- Identify opportunities to streamline acquisition processes through automation and internal tools.
- Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently.
- Hire and manage a team of performance marketers once traction and ROI are proven.
Challenges You’ll Tackle
- Grow the user base from 30M to 100M within the next 12 months, optimizing for CAC, ROAS, and LTV at scale.
- Build a scalable creative engine: Create and lead processes to brief, test, and iterate performance-driven ad creatives — and hire supporting talent as needed.
- Systematize landing page production: Own the process to launch, test, and scale high-converting landing pages across acquisition funnels.
- Launch new channels: Identify, test, and scale new paid traffic sources beyond existing ones — bringing structure, speed, and efficiency.
- Potentially lead go-to-market for new products under our holding, applying your acquisition playbooks to 0→1 launches.
- Prove performance to earn leadership: This is a hands-on role from day one. You’ll run campaigns directly. Once you deliver meaningful results, we’re ready for you to build and lead a team.
Requirements
- 8+ years of experience in growth marketing, user acquisition, or performance media.
- Proven track record of scaling campaigns with clear business impact (e.g., CPA reduction, revenue growth).
- Deep knowledge of media buying mechanics: tracking setups, postbacks, UTMs, pixel optimization.
- Strong analytical and decision-making skills — you live in spreadsheets and dashboards.
- Experience running and scaling campaigns on Meta (Facebook/Instagram Ads), TikTok Ads, and Google Ads.
- Proven ability to lead creative strategy — briefing, testing, and iterating UGC, static, and video ads at scale.
- Experience in direct-response marketing (DTC, gaming, high-ticket funnels, or similar industries).
- Hands-on mindset: you’ve managed campaigns yourself, not just directed others.
- Comfortable in fast-paced, high-volume environments with imperfect data and fast iteration cycles.
- Experience managing people or agencies — and motivated to build your own team once you’ve earned it.
- Bonus: Familiarity with compliance-sensitive traffic sources or high-risk funnels.
Soft Skills
- Strong communication & collaborative skills (perfectly fluent in English).
- Goal-oriented, ownership and commitment.
- Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy.
- Humble - willing to learn, open to feedback.
Head of Growth (User Acquisition) employer: TechBiz Global GmbH
Contact Detail:
TechBiz Global GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth (User Acquisition)
✨Tip Number 1
Familiarise yourself with the latest trends in user acquisition and growth marketing. Follow industry leaders on social media, join relevant forums, and participate in webinars to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the growth marketing space, especially those who have experience in scaling campaigns. Attend industry events or local meetups in Birmingham to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous campaigns. Be ready to share examples of how you've optimised CAC, ROAS, and LTV, as these are crucial for the Head of Growth position. Use data to back up your achievements and show your analytical skills.
✨Tip Number 4
Research TechBiz Global and their clients thoroughly. Understand their business model, target audience, and current marketing strategies. Tailoring your conversation to align with their goals will show that you're genuinely interested and can contribute effectively from day one.
We think you need these skills to ace Head of Growth (User Acquisition)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing and user acquisition. Focus on quantifiable achievements, such as campaign scaling and performance metrics, to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific campaigns or strategies you've successfully implemented in the past, and explain how they relate to the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive decision-making. Mention tools like GA4 or Voluum that you are familiar with, and how you've leveraged them to optimise campaigns.
Highlight Team Leadership Experience: If you have experience managing teams or collaborating with cross-functional groups, make sure to include this in your application. Discuss how you've built relationships and led projects to success, as this is crucial for the Head of Growth role.
How to prepare for a job interview at TechBiz Global GmbH
✨Understand the Role Inside Out
Make sure you thoroughly understand the responsibilities of the Head of Growth position. Familiarise yourself with key metrics like CAC, ROAS, and LTV, as well as the tools mentioned in the job description, such as Voluum and GA4. This will help you speak confidently about how you can contribute to the company's growth.
✨Showcase Your Campaign Successes
Prepare specific examples of past campaigns you've managed that resulted in significant growth or cost reductions. Be ready to discuss your approach to scaling campaigns and the impact they had on the business. Use data to back up your claims and demonstrate your analytical skills.
✨Demonstrate Creative Strategy Skills
Since the role involves owning the creative briefing process, come prepared with ideas for ad creatives and landing pages. Discuss how you would approach testing and iterating on these creatives based on performance patterns. Highlight any experience you have in leading creative strategies.
✨Emphasise Team Leadership Potential
Even if you're not currently managing a team, express your willingness and capability to build and lead one in the future. Share any relevant experiences where you've collaborated with others or led projects, showcasing your communication and collaborative skills.