At a Glance
- Tasks: Bridge the gap between business needs and digital solutions for websites and mobile apps.
- Company: Fast-growing organisation with a focus on digital innovation.
- Benefits: Competitive salary, excellent benefits, and career development opportunities.
- Other info: Dynamic role with opportunities to work on exciting digital projects.
- Why this job: Make a real impact by enhancing customer experiences through digital platforms.
- Qualifications: 3+ years in Business Analysis with strong Agile experience and stakeholder engagement skills.
The predicted salary is between 54000 - 66000 £ per year.
Digital Business Analyst (Website and Mobile App) is required by a fast-growing and highly successful organisation.
Purpose of the role
The Digital Business Analyst acts as the critical link between the business and digital delivery, ensuring that their website, mobile app and supporting platforms effectively meet customer needs and business objectives. The role leads requirements gathering, customer journey analysis and solution design across the digital product lifecycle, working under the direction of the Product Owner (Digital Platforms) to translate roadmap priorities into clear, deliverable requirements.
The role provides clarity from ambiguity - translating business and customer needs into user stories, functional specifications and testable requirements - acting as the bridge between business stakeholders, developers, UX designers and third-party suppliers.
- Act as the key interface between the business's stakeholders, developers and third-party suppliers and engage with them to identify business challenges, opportunities and requirements for digital products.
- Build strong working relationships across Digital, Marketing, IT and Customer Services and translate business needs into clear user stories, functional and technical specifications.
- Facilitate workshops, interviews and discussions to elicit clear requirements and gather and analyse customer, business and technical requirements for websites, mobile apps and supporting platforms.
- Define project scope, objectives, benefits, dependencies and success measures as well as mapping customer journeys and digital user experiences and documenting current (As-Is) and future (To-Be) business processes to support digital change.
- Identify opportunities to improve customer engagement, conversion and operational efficiency whilst ensuring solutions proposed are practical, scalable and aligned to business objectives, customer needs and technical capabilities.
- Support the delivery of website and mobile app enhancements, migrations and new product initiatives from concept through to implementation.
- Work closely with developers, UX designers, the Product Owner and third-party suppliers to design solutions ensuring requirements are clearly understood and correctly implemented and support system configurations, testing and deployment activities where relevant.
- Define and format requirements to support User Acceptance Testing (UAT) and develop test scripts and validate system functionality against requirements.
- Support colleagues and end users during procurement and testing through analysis and documentation of requirements and test results to assist in issue resolution pre and post-implementation.
- Analyse digital analytics data (e.g. Google Analytics, Adobe Analytics or equivalent) to identify trends and opportunities and provide insight to support decision-making and data-driven improvements to digital platforms.
Knowledge / Experience required
- Minimum 3 years' Business Analysis experience delivering digital products, websites, mobile applications or customer-facing technology solutions.
- Strong experience writing user stories, acceptance criteria and functional specifications.
- Experience working within Agile delivery environments.
- Experience with website redesigns, platform migrations and mobile app development projects.
- Understanding of UX principles, customer journey mapping and usability testing.
- Strong stakeholder engagement and communication skills.
Excellent training and career development opportunities for the right candidate. Basic salary £50-60,000 + excellent benefits.
Digital Business Analyst in Southampton employer: Tech4
Join a fast-growing international organisation as a Senior Data Engineer in Oxford, where innovation meets opportunity. With a strong focus on digital transformation, the company fosters a collaborative work culture that encourages professional growth and development, offering excellent benefits and a flexible work environment. Be part of a team that values your expertise in cloud data solutions while contributing to impactful corporate intelligence and due diligence projects.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Business Analyst in Southampton
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Tech4!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Digital Business Analyst in Southampton
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Tech4, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Tech4
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Tech4’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
