At a Glance
- Tasks: Own product marketing, develop strategies, and create compelling messaging for tech products.
- Company: Fast-growing B2B tech company with a high-autonomy culture and ambitious growth plans.
- Benefits: Competitive salary, hybrid work model, and opportunities for real impact.
- Other info: Ideal for self-starters ready to take ownership and drive results.
- Why this job: Shape product positioning and make a difference in a dynamic tech environment.
- Qualifications: Proven product marketing experience in B2B tech, strong communication skills, and a proactive mindset.
The predicted salary is between 49500 - 60500 £ per year.
This is a fast-growing B2B tech business with a commercial, high-autonomy culture and serious ambitions for growth. They operate in a competitive technology space and are investing in building out a mature marketing function, moving away from agency reliance towards an in-house team that owns strategy, messaging and pipeline. It's a business where practical experience and proactive attitude count for more than tenure, and where marketers have real visibility and genuine impact.
This role sits at the intersection of product, marketing and sales. You'll own the product marketing function, developing compelling positioning and messaging, building out go-to-market strategies, and ensuring the sales team are equipped with the tools and content they need to win. You'll work closely with product, sales and the broader marketing team to translate technical capability into clear, commercially relevant narratives that resonate with target buyers.
Day to day you'll be developing and maintaining product messaging frameworks, creating sales enablement materials, conducting competitor and market research, supporting product launches, and contributing to campaign strategy. It's a hands-on role with real ownership, you'll be shaping how the business and its products are positioned in the market.
You'll have proven product marketing experience in a B2B environment, ideally within tech, SaaS, IoT or cybersecurity. You'll be a strong communicator with the ability to translate complex technical concepts into clear, compelling messaging for different audiences. Commercially minded, analytically strong, and confident working cross-functionally with product and sales teams. You'll thrive in a high-autonomy environment, take ownership without being pushed, and bring a proactive, opinionated approach to your work. This isn't a role for someone who prefers to wait for direction, it suits a self-starter who's ready to build something.
Product Marketing Manager in Glasgow employer: Tech Talk X
Join a dynamic B2B tech company in Glasgow that champions a high-autonomy culture, where your contributions directly influence growth and strategy. With a focus on building an in-house marketing team, you'll enjoy opportunities for professional development and the chance to make a tangible impact in a fast-paced environment. The company's commitment to innovation and collaboration ensures that every employee can thrive and grow their career while working on exciting projects.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tech Talk X and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tech Talk X are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tech Talk X on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tech Talk X. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tech Talk X. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tech Talk X:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tech Talk X’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tech Talk X
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tech Talk X will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tech Talk X, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
