Digital Business Analyst

Digital Business Analyst – Permanent – London (hybrid)

We have an exciting opportunity for a Business Analyst to join a leading retail company. Within the role you will work on technology projects across marketing/CRM, loyalty and promotions.

This is a hybrid role where you will need to travel to their London office 3 days a week.

What you will be doing:

• Attend / Lead workshops with internal stakeholders to understand detailed business requirements.
• Write comprehensive acceptance criteria and work with wider teams to ensure understanding.
• Refine user stories and participate in agile ceremonies as required.
• Work closely with Product Owners and cross functional delivery teams to focus on value driven delivery that supports innovation, optimisation, and maintenance of digital products.
• Using data to inform decision making and look for opportunity to optimise CRM performance.

What they are looking for:

• Experience working as Business Analyst on digital projects and ideally exposure to either CRM or loyalty
• Experience with Salesforce would be highly advantageous
• Someone who has worked for a consumer facing organisation within industries such as Retail, Tourism or Hospitality
• Experience of working with both waterfall, agile and hybrid methodologies.