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- Tasks: Lead strategic co-marketing programmes with top tech partners in Digital & AI.
- Company: Bain & Company, a global consultancy driving change and innovation.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Why this job: Make an impact in the tech world while collaborating with industry leaders.
- Qualifications: 7-10 years in B2B marketing, especially in tech or AI partnerships.
- Other info: Join a fast-paced team that values creativity and strategic thinking.
The predicted salary is between 48000 - 72000 £ per year.
About Bain
Bain & Company is a global consultancy that helps the world’s most ambitious change-makers define the future. Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition and redefine industries. The Digital & AI practice helps clients unlock value at scale from technology, data and AI. The practice marketing team partners with leadership to shape how Bain shows up in the market across campaigns, thought leadership, events and strategic partnerships.
Role Overview
We are seeking a Senior Manager, Partnership Marketing – Digital & AI Ecosystem to support the development and delivery of strategic co‑marketing programmes across Bain’s portfolio of Digital and AI ecosystem partnerships (e.g. cloud hyperscalers, SaaS and data platforms, AI/ML partners, strategic tech alliances).
You Will
- Contribute to the development of integrated partnership marketing programmes, leading the execution of agreed co‑marketing initiatives with Digital & AI ecosystem partners.
- Collaborate with Bain’s Business Development (BD) team, who manage our priority partner relationships, to translate strategic priorities into distinctive, high‑impact joint marketing programmes that build authority, strengthen partner relationships and drive measurable commercial outcomes.
- Coordinate and scale initiatives across practice, sector, regional and firmwide marketing teams.
This role is ideal for a senior B2B marketer with tech / cloud / data / AI alliance experience, strong stakeholder and project management skills and the ability to operate in a global, matrixed environment.
Key Responsibilities
Strategy & Planning- Develop and drive integrated joint marketing programmes across each of our priority Digital & AI ecosystem partners, ensuring alignment with joint strategic objectives and practice growth priorities.
- Collaborate with BD team to translate strategic objectives into compelling joint value propositions, narratives and go‑to‑market strategies.
- Proactively identify opportunities to amplify and reinforce our joint value to maximise market impact e.g. priority use cases and ‘hero’ case studies and events.
- Lead joint planning and performance reviews of marketing initiatives with ecosystem partners and BD.
- Act as the primary marketing point of contact for BD and ecosystem partners’ marketing and alliance teams.
- Serve as a strategic thought partner to BD, shaping marketing priorities and ensuring marketing investment aligns to partnership and practice goals.
- Align practice, sector, regional and firmwide marketing teams around ecosystem initiatives to ensure consistency and scalability.
- Develop and execute integrated joint marketing programmes with BD and ecosystem partners including campaigns, flagship events, thought leadership and client storytelling that showcase our combined strengths.
- Manage the pipeline of joint case studies, working with BD, ecosystem partners and client teams to identify, shape and bring stories to market.
- Develop and scale joint marketing assets and sales enablement materials that clearly articulate our combined strengths.
- Proactively identify opportunities to scale successful programmes globally and across sectors.
- Track KPIs across each partnership marketing plan and lead regular performance reviews with BD and ecosystem partners to assess impact and optimise activity where needed.
- Contribute to the development of best practices, templates and playbooks for ecosystem marketing across the firm.
Experience & Qualifications
- 7-10 years’ experience in B2B marketing, ideally with exposure to partner / alliance / ecosystem marketing within technology, cloud, SaaS, data or AI environments.
- Proven track record of designing and executing joint marketing programmes including joint events, campaigns, high-impact content that drive brand impact and commercial results.
- Experience working closely with BD / sales teams and supporting co‑sell motions and commercial goals.
- Experience operating in global, matrixed organisations, ideally across professional services and/or technology firms.
- Strong understanding of B2B tech marketing (content, digital, events, ABM, partner marketplaces and co‑sell motions).
- Demonstrated ability to use data and insights to guide prioritisation and decision‑making.
- Excellent verbal and written communication skills; confident crafting narratives on complex Digital & AI topics.
Skills & Attributes
- Digital & AI fluent: understands (or can rapidly learn) core concepts in cloud, data and AI, and turn them into clear marketing-facing narratives.
- Strategic and commercially minded: connects partner and BD strategy, practice priorities and marketing activity to tangible business outcomes.
- Relationship-led: builds trusted partnerships with senior stakeholders internally (especially BD / sales) and externally within partner organisations.
- Execution-strong, collaborative and adaptable: organised, low-ego, comfortable running multiple complex programmes simultaneously, getting ‘in the weeds’ immediately and delivering at pace.
- Comfortable with ambiguity: thrives in a fast-moving, evolving landscape.
Senior Manager – Global Partnership Marketing employer: Tech Economy
Contact Detail:
Tech Economy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager – Global Partnership Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at Bain or similar firms. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by researching Bain’s recent projects in Digital & AI. Show us you’re not just interested in the role but also passionate about what we do. Tailor your examples to highlight how your experience aligns with our goals.
✨Tip Number 3
Practice makes perfect! Get a friend to do mock interviews with you. Focus on articulating your thoughts clearly and confidently, especially around partnership marketing strategies and your past successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. And remember, apply through our website for the best chance!
We think you need these skills to ace Senior Manager – Global Partnership Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Manager role. Highlight your experience in B2B marketing, especially in tech and AI, and show how it aligns with Bain's goals. We want to see how you can contribute to our partnership marketing initiatives!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive joint marketing programmes. Use metrics where possible to illustrate your impact. We love numbers that tell a story about your success!
Be Authentic: Let your personality shine through in your application. We appreciate candidates who are genuine and passionate about their work. Share your thoughts on the Digital & AI landscape and how you envision contributing to our team at Bain.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application gets to the right people quickly. Plus, it’s the best way to stay updated on your application status!
How to prepare for a job interview at Tech Economy
✨Know Your Ecosystem
Before the interview, dive deep into Bain's Digital & AI ecosystem. Familiarise yourself with their key partners and recent initiatives. This will help you speak confidently about how your experience aligns with their strategic objectives.
✨Showcase Your B2B Marketing Expertise
Prepare specific examples of successful joint marketing programmes you've led in the past. Highlight your ability to translate strategic priorities into impactful campaigns, as this is crucial for the role.
✨Demonstrate Stakeholder Management Skills
Be ready to discuss how you've collaborated with business development teams and managed relationships with external partners. Use concrete examples to illustrate your relationship-building skills and how they contributed to successful outcomes.
✨Emphasise Data-Driven Decision Making
Bain values insights that drive strategy. Prepare to talk about how you've used data to inform your marketing decisions and optimise campaigns. This will show your strategic mindset and ability to deliver measurable results.