Tech Connect Group has partnered with a national agency in their search for a Senior Paid Search Lead to support their Digital Marketing team. You will lead strategy, delivery and performance across Google Ads, Microsoft Ads and other advertising platforms for a diverse portfolio of clients. Combining hands‑on platform expertise with strategic oversight, you will ensure campaigns are data‑driven, innovative and aligned with client objectives. This is a lead‑level role with a broad remit spanning client strategy, campaign quality, team development, pre‑sales, research and service innovation.
Based in Southampton or Salisbury, this business offers great flexibility (flexi hours between 8am and 5:30pm) and hybrid working (3 days from home).
Key Responsibilities:
- Lead agency‑wide paid search strategy, establish best practices across Google/Microsoft Ads, and align campaigns with client KPIs.
- Plan, optimise, and manage advanced campaign types (Search, Shopping, PMax, Video) and precise tracking/conversion setups.
- Lead client relationships independently, present strategic insights, and support pre‑sales, pitching, and cross‑channel account expansion.
- Train and mentor team members, review account builds for accuracy, and collaborate with Paid Social and wider agency teams.
- Build custom analytics dashboards, analyse attribution and behaviour data, and oversee clear performance reporting across the client portfolio.
- Drive structured testing, stay ahead of AI/platform trends, and help maintain official Google Partner and platform certifications.
Key Skills and Experience Required:
- Extensive hands‑on agency experience managing large budgets, campaign strategies, and forecasts across Google and Microsoft Ads (Search, Shopping, PMax, Video, Display).
- Deep expertise in GA4, Google Tag Manager, conversion tracking, attribution models, and turning complex data into commercial insights.
- Strong organisational skills: manage multiple client accounts simultaneously, meet tight deadlines, and communicate recommendations clearly.
- Proven track record of mentoring colleagues, reviewing account builds, and elevating execution standards across the wider team.
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Paid Search Specialist in Southampton employer: Tech Connect Group
As a Planning & Materials Leader at our automotive engineering partner in Worksop, you will thrive in a dynamic environment that champions Lean methodologies and fosters collaboration across teams. We offer a supportive work culture that prioritises employee development, with opportunities for growth and innovation in your role. Enjoy a balanced 40-hour work week while contributing to meaningful projects that drive efficiency and excellence in the automotive sector.
