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For Companies At a Glance
- Tasks: Plan and optimise multi-channel paid campaigns for diverse clients.
- Company: Join an award-winning digital agency with a vibrant team culture.
- Benefits: Competitive salary, hybrid work, personal training budget, and clear career progression.
- Why this job: Take ownership of exciting projects and drive real results in digital marketing.
- Qualifications: Strong experience in PPC, Paid Search, and Paid Social required.
- Other info: Collaborative environment with regular social events and growth opportunities.
The predicted salary is between 32000 - 38000 £ per year.
We are partnering with an award‑winning, fast‑growing digital agency to recruit a Paid Advertising Specialist to join their established Digital Marketing team. This is an exciting opportunity for a paid media professional with strong experience across both PPC, Paid Search and Paid Social to take ownership of strategy, execution and performance across a varied client portfolio.
The Role
You will play a central role in planning, building and optimising multi‑channel paid campaigns aligned to client KPIs and commercial objectives. This is a specialist‑level position suited to someone who:
- Can independently manage multiple client accounts
- Contributes strategic insight, not just execution
- Consistently drives performance improvements
- Understands how search intent and audience‑led social strategies work together
Strategy Development
- Develop comprehensive PPC and Paid Social strategies aligned to client objectives and growth targets
- Conduct keyword, competitor and audience research to identify opportunities
- Build integrated strategies across platforms including Search, Shopping, Performance Max, Display, Meta, LinkedIn and TikTok
- Forecast budgets, performance expectations and scaling opportunities
- Refine strategy based on trends, seasonality and market conditions
Campaign Implementation & Management
- Plan, launch and manage campaigns across Google Ads, Microsoft Advertising and Paid Social platforms
- Create scalable, best‑practice account structures
- Write compelling, performance‑focused ad copy
- Manage product feeds and shopping campaigns where relevant
- Ensure accurate tracking and conversion implementation
Performance Optimisation
- Monitor and optimise campaigns to improve KPIs and conversion rates
- Refine bidding strategies, targeting and placements
- Implement structured A/B testing across creative, copy and landing pages
- Identify underperformance and proactively implement solutions
- Provide CRO and landing page recommendations
Tracking, Analytics & Reporting
- Implement and manage tracking via Google Tag Manager, GA4 and social pixels
- Troubleshoot attribution and reporting discrepancies
- Build dashboards using Looker Studio (or similar)
- Deliver commercially focused performance reports
- Translate data into clear, actionable insights
Client & Account Management
- Take ownership of allocated client accounts
- Manage budget pacing and scaling opportunities
- Communicate performance updates and strategic recommendations
- Collaborate with SEO, Content, Design and Development teams
- Identify growth opportunities across additional channels
Experience
- Strong paid media experience, ideally within an agency environment
- Hands‑on expertise across both PPC, Paid Search and Paid Social
- Commercially aware with a clear understanding of client KPIs
- Strong analytical and data interpretation skills
- Confident communicator with excellent written skills
- Highly organised and comfortable managing multiple accounts
- Experienced in managing ad spend and allocated time budgets
Benefits
- £32,000 - £38,000 depending on experience
- Hybrid working model (minimum two days per week in the office)
- Personal training budget and structured development pathway
- Clear career progression opportunities
- Collaborative and supportive team culture
- Regular team and company social events
Paid Advertising Specialist employer: Tech Connect Group
Contact Detail:
Tech Connect Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Advertising Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work in agencies. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC and Paid Social campaigns. Use real data to highlight your achievements and how you’ve driven performance improvements. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of multi-channel strategies. Be ready to discuss how you would approach campaign optimisation and performance tracking. We love candidates who can think strategically and offer insights!
✨Tip Number 4
Follow up after interviews! A quick thank-you email reiterating your interest and summarising key points from your conversation can leave a lasting impression. It shows you’re keen and professional, which is exactly what we look for at StudySmarter.
We think you need these skills to ace Paid Advertising Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Advertising Specialist role. Highlight your experience with PPC, Paid Search, and Paid Social, and don’t forget to mention any specific campaigns you've managed that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic insights and how you’ve driven performance improvements in past roles. Keep it engaging and relevant to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, be sure to include examples of how you've used data to inform your strategies and optimise campaigns. Mention any tools you’re familiar with, like Google Tag Manager or GA4.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Tech Connect Group
✨Know Your Stuff
Make sure you brush up on your PPC and Paid Social knowledge. Be ready to discuss specific campaigns you've managed, the strategies you implemented, and the results you achieved. This shows that you can not only execute but also contribute strategic insights.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive performance improvements in past roles. Bring examples of how you've monitored KPIs, optimised campaigns, and what tools you used for tracking and reporting. This will demonstrate your ability to translate data into actionable insights.
✨Be Client-Focused
Think about how you can align your strategies with client objectives. During the interview, share experiences where you took ownership of client accounts and how you communicated performance updates and recommendations. This will highlight your understanding of client needs and your proactive approach.
✨Stay Current with Trends
Familiarise yourself with the latest trends in digital marketing, especially around multi-channel strategies. Be prepared to discuss how you would adapt your strategies based on market conditions or seasonal changes. This shows that you're not just reactive but also forward-thinking.