At a Glance
- Tasks: Drive user engagement and retention through innovative lifecycle marketing campaigns.
- Company: Join TeamViewer, a leader in digital workplace solutions with a vibrant culture.
- Benefits: Competitive pay, bonuses, flexible work options, and wellness perks.
- Other info: Embrace diversity in a supportive environment with excellent career growth opportunities.
- Why this job: Make a real impact by transforming users into loyal advocates for our cutting-edge technology.
- Qualifications: 3+ years in lifecycle marketing and strong project management skills required.
The predicted salary is between 55000 - 65000 £ per year.
TeamViewer provides a leading Digital Workplace platform that connects people with technology—enabling, improving and automating digital processes to make work work better. Our software solutions harness the power of AI and shape the future of digitalization. We believe that our diverse teams and strong company culture are key to the success of our products and technologies, that hundreds of millions of users around the world and around 645,000 customers across all industries rely on. With more than 1,900 employees worldwide, we celebrate the unique perspectives and talents that each individual brings to the table and foster a dynamic work environment where new ideas thrive. Are you ready to join our team and make an impact?
Responsibilities
- As a Campaign Manager Lifecycle Marketing, you will play a critical role in strengthening relationships with free users, prospects, and existing customers by developing and executing targeted, data-driven marketing programs across the entire lifecycle.
- You will work closely with cross‑functional teams, including Global Campaign, Product Marketing, Customer Lifecycle, and Content teams, to drive user adoption, engagement, retention, and expansion.
- Your goal is to guide users through every stage of their journey—from first interaction to long‑term advocacy—turning them into customers and loyal brand advocates while showcasing TeamViewer’s value.
- Develop and implement initiatives to drive user activation, engagement, retention, and freemium-to-paid conversion.
- Build and execute lifecycle marketing campaigns and user journey strategies across multiple touchpoints, including email and in‑product messaging.
- Create and manage end‑to‑end lifecycle flows, including onboarding, feature adoption, re‑engagement, and upsell campaigns.
- Analyze and monitor key performance metrics (e.g., conversion rates, usage KPIs, feature adoption, retention, engagement, and NPS) to measure and optimize campaign performance.
- Leverage user data and segmentation to design personalized, insight‑driven campaigns that improve the overall user experience.
- Collaborate with Product Marketing and Sales to ensure users are informed about new features, product updates, and best practices.
- Partner with Customer Success teams to understand user needs and develop strategies to increase retention and reduce churn.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in lifecycle marketing, or a related field.
- Strong project management skills and the ability to manage multiple initiatives simultaneously.
- Excellent written and verbal communication skills.
- Data-driven mindset with experience analyzing customer data and using insights to optimize marketing strategies.
- Experience working with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools.
- Ability to collaborate cross‑functionally and influence stakeholders at various levels.
- Experience in the SaaS or technology industry is a plus.
What we offer
- Onsite onboarding in our HQ office for an optimal start.
- Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews.
- Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer.
- Public transport friendly offices.
- Option to lease an e‑bike (Germany only).
- Special terms for local gyms.
- Access to Corporate Benefits platform with many discounts.
- Regular team events and company‑wide celebrations.
- Open‑door policy, no dress code rules, frequent all‑hands and leadership lunches.
- Hybrid and flexible work time with up to 50% home office.
- Work‑from‑abroad program allowing up to 40 days of work outside your contracting country.
- We celebrate diversity as one of core values; join and drive the C‑A‑R‑E initiatives together with us.
TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C‑A‑R‑E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.
Campaign Manager Lifecycle Marketing employer: TeamViewer
TeamViewer is an exceptional employer that champions a diverse and inclusive work culture, fostering innovation and collaboration among its 1,900 employees worldwide. With a strong focus on employee growth, the company offers comprehensive benefits, including flexible working arrangements, professional development opportunities, and regular team events, all designed to create a supportive environment where every individual can thrive. Located in a public transport-friendly office, TeamViewer not only prioritises employee well-being but also encourages a healthy work-life balance through initiatives like the work-from-abroad programme.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Manager Lifecycle Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TeamViewer and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TeamViewer are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TeamViewer on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TeamViewer. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Manager Lifecycle Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TeamViewer. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TeamViewer:Show us that you’ve done your homework! In your application, briefly mention what you admire about TeamViewer’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TeamViewer
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TeamViewer will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TeamViewer, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
