At a Glance
- Tasks: Lead a dynamic marketing team and optimise customer journeys with innovative strategies.
- Company: Join TeamViewer, a diverse and inclusive tech company that values your input.
- Benefits: Enjoy competitive pay, bonuses, flexible work options, and wellness perks.
- Other info: Embrace a vibrant culture with regular team events and opportunities for personal growth.
- Why this job: Make a real impact in marketing automation while developing your leadership skills.
- Qualifications: Experience with marketing automation platforms and strong project management skills.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities
- Team & Agency Management: Act as a "player-coach" to mentor and develop a hybrid team of 6 (3 FTEs, 3 working students). Direct external agency partners for key technical projects (e.g., platform migration).
- Customer Journey Consulting: Serve as the central strategic consultant for internal stakeholders (Global Campaign Team, Product Marketing, Customer Lifecycle Team), advising on optimal customer journeys, database segmentation, and conversion pathways.
- Platform Business Ownership: Oversee the overall system architecture and capabilities for HubSpot, Inxmail, and Pendo's in-product communication/ad space.
- Tech Stack Alignment: Collaborate closely with System Admins and the Marketing Technology team to ensure robust CRM integrations, system scalability, and pristine data hygiene across all platforms.
- Governance & Email Planning: Own and manage the global email calendar to orchestrate send frequencies, prioritise cross-functional campaigns, and prevent database fatigue across all user segments. Additionally, manage team capacity, define operational processes, establish best practices, and maintain SLAs.
- End-to-End Build & Deployment: Own the full technical implementation directly within the tools. Strategise, build, and troubleshoot complex data capture, lead enrichment, ABM campaigns, multi-channel nurture flows, newsletters, and lead scoring/qualification.
- Free User Ecosystem & Service Emails: Operate and optimise the mass email tool to manage high-volume email marketing specifically targeted at the large free user base, and own the technical execution of critical service emails.
- Lifecycle & Conversion Marketing: Build and deploy "always-on" campaigns and targeted in-product messaging to drive feature adoption, user retention, and accelerate freemium-to-paid trial conversions.
- Asset & Data Management: Manage global email templates, dynamic content logic, and complex database segmentation strategies.
- Analytics: Continuously monitor performance, execute rigorous A/B testing, and optimise ROI, deliverability, and engagement across all automated channels.
Requirements
- Technical & Architectural Expertise: Deep operational proficiency and architectural understanding of MAPs such as HubSpot or Marketo (migration experience), mass email tools, Pendo, and complex CRM integrations.
- Working Style: True "player-coach" mentality. Highly analytical and proactive, capable of balancing high-level architectural strategy and stakeholder consulting with deep-dive technical troubleshooting.
- Stakeholder & Project Management: Proven ability to manage complex technical projects, guide cross-functional teams, and oversee technical external agency relationships without disrupting daily operations.
- Languages: Business fluency in English (written and spoken).
What we offer
- Onsite Onboarding in our HQ office for an optimal start
- Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks, and regular salary reviews
- Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer
- Public transport friendly offices
- Option to lease an e-bike (Germany only)
- Special terms for local gyms
- Access to Corporate Benefits platform with many discounts
- Regular Team events and company-wide celebrations
- Open door policy, no dress code rules, frequent All Hands and Leadership Lunches
- Hybrid and Flexible work time with up to 50% home office
- Work From Abroad Program allowing up to 40 days of work outside your contracting country
We celebrate diversity as one of our core values, join and drive one of the CARE initiatives together with us! TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We CARE and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.
Team Lead, Marketing Automation & In-Product Marketing (all genders) in London employer: TeamViewer GmbH
At TeamViewer, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters personal and professional growth. Our commitment to diversity and inclusion is reflected in our open-door policy and flexible working arrangements, including the option for hybrid work and a Work From Abroad Program. With competitive compensation packages, regular salary reviews, and a focus on employee well-being, we empower our team members to thrive in their roles while enjoying a supportive and collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Team Lead, Marketing Automation & In-Product Marketing (all genders) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to see you shine, so practice common questions and have your own ready to show your interest!
✨Tip Number 3
Show off your skills! If you’ve got a portfolio or examples of your work, bring them along. It’s a great way to demonstrate what you can do and how you can add value.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and shows your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Team Lead, Marketing Automation & In-Product Marketing (all genders) in London
Some tips for your application 🫡
Show Your Player-Coach Spirit:When writing your application, let us see that player-coach mentality shine through! Share examples of how you've mentored teams or led projects, and make it clear that you can balance strategy with hands-on execution.
Be Specific About Your Tech Skills:We love a candidate who knows their stuff! Highlight your experience with marketing automation platforms like HubSpot or Marketo, and don’t forget to mention any migration projects you've tackled. The more specific, the better!
Tailor Your Application:Make sure your application speaks directly to the responsibilities listed in the job description. If you’ve managed email calendars or optimised customer journeys, shout about it! We want to see how you fit into our world.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at TeamViewer GmbH
✨Know Your Tech Stack
Make sure you’re well-versed in the marketing automation platforms mentioned, like HubSpot and Pendo. Brush up on your knowledge of CRM integrations and data hygiene practices, as these will likely come up during the interview.
✨Show Your Player-Coach Mentality
Be ready to discuss how you've mentored teams in the past. Share specific examples of how you’ve balanced strategic oversight with hands-on technical work, demonstrating your ability to lead while still being involved in the nitty-gritty.
✨Prepare for Stakeholder Scenarios
Think of examples where you’ve successfully managed complex projects or guided cross-functional teams. Be prepared to explain how you navigated challenges and ensured smooth collaboration without disrupting daily operations.
✨Demonstrate Analytical Skills
Since analytics is key for this role, come equipped with examples of how you’ve used data to drive decisions. Discuss any A/B testing you've conducted and how it impacted campaign performance, showcasing your analytical mindset.
