At a Glance
- Tasks: Lead product marketing strategies and create impactful content to drive customer engagement.
- Company: Join TeamViewer, a leader in digital workplace solutions with a vibrant culture.
- Benefits: Competitive salary, bonuses, flexible work options, and wellness perks.
- Other info: Embrace a dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping the future of digitalisation and connecting with diverse teams.
- Qualifications: 5+ years in B2B product marketing, strong storytelling skills, and IT SaaS experience.
The predicted salary is between 60000 - 75000 £ per year.
TeamViewer provides a leading Digital Workplace platform that connects people with technology—enabling, improving and automating digital processes to make work work better. Our software solutions harness the power of AI and shape the future of digitalization. We believe that our diverse teams and strong company culture are key to the success of our products and technologies, that hundreds of millions of users around the world and around 645,000 customers across all industries rely on. With more than 1,900 employees worldwide, we celebrate the unique perspectives and talents that each individual brings to the table and foster a dynamic work environment where new ideas thrive. Are you ready to join our team and make an impact?
Responsibilities
- You will be the subject matter expert and customer champion for your product domain, bringing TeamViewer’s story to life in high-impact ways through content and messaging.
- Your contributions to positioning and messaging, competitive analysis, product launch management, GTM strategy, sales enablement, and customer/segment insights will help to drive customer acquisition, growth and retention.
- This role will be a GTM Partner for Product Managers, ensuring our products are widely understood within the organization and most importantly are understood and valued by our customers.
- Your market and customer insights will feed roadmap discussions and make the customer use-cases clear from the outset.
- Customer Focus: Partner with the product management team to champion the customer’s voice from strategic decision making to tactical activities.
- Market Research & Analysis: Conduct market and customer research to refine our target markets, segments and personas. Turn those data points into actionable insights that the rest of the organization can get behind.
- Positioning and messaging: Define the strategic positioning for our products, develop the value propositions and the master messaging for which all other assets derive.
- Marketing Content and Communications: Create and contribute to high-value audience-centric multi-channel content like blogs, presentation decks, demos, whitepapers, webcasts/videos, and marketing campaign assets. Able to brief and ideate with content and campaign teams to deliver high impact internal/external content.
- Product launch management: Manage the launch framework for product releases, from asset identification, creation and campaign recommendations to delivering sales enablement toolkits, including product demos, pitch decks and competitive battlecards.
- GTM Planning: Define segmentation and personas using data driven customer insights and drive go-to-market planning and execution (messaging, positioning, differentiators, benefits, collateral, tools, training, etc).
- Cross departmental Collaboration: Lead quality conversations which develop consistency across product design, language and messaging, with an unwavering focus on the customers.
Requirements
- 5+ years of product marketing experience within the B2B IT industry, with time at an established high-tech company.
- Experience marketing IT SaaS solutions with a working knowledge of remote management and endpoint management.
- A natural story-teller with the proven ability to synthesise complex concepts, acting as champion for your products and customers both internally and externally.
- Able to pivot seamlessly between developing positioning and messaging frameworks, compiling go-to-market plans, to delivering Sales enablement presentations.
- Strong interpersonal skills with the ability to interact and influence effectively across departments, particularly Sales, Product and Marketing teams.
- Experience leading cross departmental initiatives and managing marketing activities across regions.
- Fluent in English with outstanding written, verbal, and presentation skills.
What we offer
- Onsite Onboarding in our HQ office for an optimal start.
- Great compensation and benefits packages including company achievement bonus or sales bonus and regular salary reviews.
- Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer.
- Public transport friendly offices.
- Option to lease an e-bike (Germany only).
- Special terms for local gyms.
- Access to Corporate Benefits platform with many discounts.
- Regular Team events and company-wide celebrations.
- Open door policy, no dress code rules, frequent all Hands and Leadership Lunches.
- Hybrid and Flexible work time Work From Abroad Program allowing up to 40 days of work outside your contracting country.
We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us! TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race. If you require any accommodations or adjustments during the application or hiring process, including interview or onboarding support, please reach out to your Talent Acquisition Partner, who will be happy to support you.
Senior Product Marketing Manager in London employer: TeamViewer Germany
TeamViewer is an exceptional employer that champions diversity and fosters a dynamic work culture, making it an ideal place for a Senior Product Marketing Manager to thrive. With a strong emphasis on employee growth, competitive compensation packages, and flexible working arrangements, TeamViewer empowers its employees to make meaningful contributions while enjoying a supportive environment. Located in a public transport-friendly office, the company also offers unique benefits such as e-bike leasing and access to corporate discounts, ensuring a rewarding experience both professionally and personally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TeamViewer Germany and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TeamViewer Germany are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TeamViewer Germany on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TeamViewer Germany. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TeamViewer Germany:Show us that you’ve done your homework! In your application, briefly mention what you admire about TeamViewer Germany’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TeamViewer Germany
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TeamViewer Germany will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TeamViewer Germany, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
