At a Glance
- Tasks: Create engaging content and manage social media for a beloved bakery brand.
- Company: Join Wenzel's, a family-owned bakery with over 50 years of heritage.
- Benefits: Enjoy a competitive salary, professional growth, and free meals on shift.
- Other info: Dynamic team environment with opportunities for career development.
- Why this job: Be the voice of a brand and shape its online presence creatively.
- Qualifications: 2-3 years in marketing or social media, with strong copywriting skills.
The predicted salary is between 28000 - 28000 £ per year.
Wenzel’s was established in 1975 and has since become a favourite for locals in North West London, Beds, Bucks, Essex, and Hertfordshire areas.
About Us
At Wenzel's the Bakers, we're proud to be a family-owned business with over 50 years of baking heritage. Built on quality, passion, and tradition, we combine our roots with a modern, forward-thinking mindset to deliver great-tasting products and exceptional customer experiences across our stores and digital channels.
Role Overview
We are looking for a highly creative, hands-on Marketing Coordinator, with 2-3 years of experience to support and elevate our marketing activity across social media, digital channels, e-commerce, and customer communications. Supporting the Marketing Manager, you will play a key role in shaping the voice of the brand, creating engaging content, growing our online community, and supporting integrated marketing campaigns that drive awareness, engagement, and sales. This is a fast-paced, content-led role for someone who lives and breathes social media, thrives on bringing ideas to life, and is confident taking ownership of projects from concept through to execution.
Key Responsibilities
- Social Media Management
- Own and manage Wenzel's social media channels, including Facebook, Instagram, TikTok, X, and LinkedIn.
- Plan, create, and maintain a consistent, high-quality content calendar.
- Manage content production from ideation through to scheduling and publishing.
- Monitor social trends, cultural moments, and reactive opportunities to keep content relevant and engaging.
- Track performance and optimise content using analytics, platform insights, and competitor benchmarking.
- Ensure all content aligned with brand guidelines and marketing objectives.
- Community Management
- Act as the day-to-day voice of the brand across social media platforms.
- Respond promptly and professionally to comments, direct messages, customer feedback, and complaints.
- Build and nurture an engaged online community through proactive interaction and relationship building.
- Escalate customer issues where appropriate and identify recurring themes or opportunities for improvement.
- Content Creation
- Create engaging, platform-native content including Reels, TikToks, Stories, carousels, photography, and video.
- Lead in-house product, lifestyle, and campaign shoots.
- Edit content using tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
- Maintain a strong visual identity and ensure brand consistency across all content.
- Be comfortable appearing on camera when required.
- Copywriting & Brand Communications
- Write compelling, on-brand copy for social media, email campaigns, website content, and promotional materials.
- Adapt tone of voice across different channels and audiences.
- Support campaign messaging, product launches, seasonal promotions, and brand initiatives.
- Ensure consistency of messaging across all customer touchpoints.
- Email Marketing & CRM
- Support the planning, creation, and execution of email marketing campaigns.
- Write engaging email content and assist with campaign setup and deployment.
- Contribute to customer retention initiatives and database growth.
- Support targeted campaigns, promotions, and customer engagement programmes.
- E-Commerce & Digital Marketing
- Support website content updates, promotional activity, and product launches across digital channels.
- Work closely with internal teams to ensure marketing campaigns are effectively represented online.
- Help optimise customer journeys and online engagement opportunities.
- Monitor website performance and identify opportunities to improve customer experience and conversion.
- Influencer & Partnership Marketing
- Assist with influencer outreach, relationship management, and campaign coordination.
- Identify relevant creators, partners, and brand collaboration opportunities.
- Support campaign reporting and evaluate partnership performance.
- Delivery Platform Marketing
- Support the management and optimisation of marketing activity across delivery platforms.
- Coordinate promotional campaigns, product launches, and seasonal offers with delivery partners.
- Monitor platform performance and identify opportunities to increase visibility and sales.
- Campaigns & Collaboration
- Support the planning and execution of integrated marketing campaigns across social, email, digital, and in-store channels.
- Work closely with the Marketing Manager and wider business teams to bring campaigns to life.
- Contribute creative ideas and insights during campaign planning and brainstorming sessions.
- Assist with campaign reporting and post-campaign analysis.
- Reporting & Analytics
- Monitor and report on key marketing metrics across social media, email, website, and campaign activity.
- Produce regular performance reports with actionable recommendations.
- Use insights to continuously improve content, engagement, and campaign effectiveness.
Requirements
Essential
- 2–3 years' experience in a marketing, social media, or digital marketing role.
- Proven experience managing social media channels end-to-end.
- Strong understanding of Facebook, Instagram, TikTok, LinkedIn, and emerging social platforms.
- Experience creating short-form video and trend-led content.
- Excellent copywriting and communication skills.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Proactive, self-motivated, and comfortable taking ownership of tasks.
- Ability to work collaboratively in a fast-paced environment.
Desirable Skills
- Experience working with influencers and content creators.
- Design and video editing experience.
- Experience using CRM and email marketing platforms.
- Familiarity with Meta Business Suite, Google Analytics 4 (GA4), and social media reporting tools.
- Experience within food, retail, hospitality, or franchise businesses.
What's in It for You?
- Salary: £28,000 per annum
- Opportunities for professional growth and career development
- Dynamic and supportive working environment
- 28 days annual leave plus your birthday off
- Staff incentives and rewards
- Employee discount on products
- Free meals whilst on shift
- Company laptop and mobile phone
Wenzel’s the Bakers is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity. Join a supportive and dynamic team where your skills and expertise will make a real difference across our estate.
Marketing Coordinator in Watford employer: Teamtailor
Wenzel's the Bakers is an exceptional employer, offering a vibrant and supportive work culture that values creativity and collaboration. With over 50 years of baking heritage, employees enjoy opportunities for professional growth, a dynamic environment, and unique benefits such as free meals during shifts and generous annual leave. Located in North West London, this family-owned business fosters a sense of community and encourages team members to make a meaningful impact through their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Coordinator in Watford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Teamtailor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Teamtailor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Teamtailor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Teamtailor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Coordinator in Watford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Teamtailor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Teamtailor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Teamtailor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Teamtailor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Teamtailor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Teamtailor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
