At a Glance
- Tasks: Drive user acquisition campaigns and optimise performance using data-driven insights.
- Company: Join Praktika, a leading AI-native education company transforming language learning.
- Benefits: Enjoy equity options, 34 days holiday, remote work, and a $1,000 annual learning budget.
- Other info: Work asynchronously in a dynamic environment with global colleagues.
- Why this job: Be part of a mission-driven team shaping the future of language education with AI.
- Qualifications: 1.5+ years in performance marketing with strong analytical skills and creativity.
The predicted salary is between 51750 - 63250 £ per year.
Praktika is an AI-native education company on a mission to deliver efficient, engaging language learning to billions of people worldwide.
We're bridging the gap between traditional learning apps and human tutors through a fully automated tutorship experience powered by generative AI avatars.
Since launching our mobile apps in 2023, we've grown to over 2 million monthly active users, become one of the world's top-4 learning apps, and recently closed a $30M Series A to accelerate our roadmap.
We're a fully distributed team of ~50 people across 4 continents and 15+ countries, working asynchronously to ship fast and operate at a high bar.
We're hiring a
User Acquisition Manager to help us evolve our web direction at Praktika.
This is a hands‑on role for a performance marketer who enjoys owning campaigns end-to-end: from campaign setup and optimisation to performance analysis and new channel launches.
You’ll partner closely with our Creative team, Growth and the web funnel team, and your work will directly shape how learners discover Praktika on the web.
- What You’ll Do
- Manage day‑to‑day performance and optimisation of web acquisition campaigns across different media sources, making data‑driven decisions on scaling, pausing or restructuring.
- Set up and run experiments across creatives, audiences, signals and campaign setups.
- Analyse campaign and creative performance and turn insights into actionable next steps.
- Support the launch and testing of new channels, campaign types and advertising formats.
- Work closely with the Creative team on creative testing, performance analysis and iteration of new concepts.
- Contribute to web funnel optimisation by bringing UA insights and identifying growth opportunities.
- Use AI tools and automation to streamline reporting, creative analysis, campaign optimisation and other recurring UA workflows.
- Collaborate with advertising partners and account managers to improve performance and support new initiatives.
- Stay current on industry trends, platform updates, privacy changes and emerging AI capabilities in performance marketing.
- What We’re Looking For
We're looking for hands‑on performance marketers who thrive in a fast‑moving environment, bring a growth mindset, and operate with a high degree of agency and autonomy.
- Required
- 1.5+ years of hands‑on User Acquisition / Performance Marketing experience.
- Experience with Google / Microsoft Ads and/or Meta / Tik Tok Ads.
- Experience independently managing paid acquisition campaigns and making day‑to‑day optimisation decisions.
- Strong understanding of campaign optimisation, testing, attribution and core performance metrics.
- Analytical mindset: you understand what drives campaign performance and turn insights into actions.
- Interest in performance creative: you analyse creative performance, spot patterns and suggest new tests.
- Interest in the product side of acquisition: you connect campaign results with landing pages, funnels and offers.
- Strong attention to detail and high execution speed.
- Comfortable using AI and automation tools in day‑to‑day work.
- Upper‑intermediate or advanced English.
- Bonus
- Experience with Pinterest, Snapchat, App Lovin or other channels.
- Experience with web acquisition, subscriptions or international markets.
- How We Work
- Mission‑driven: we're building the #1 language learning app and competing to win.
- AI‑native; AI isn't a feature; it's how we think, build, and scale.
- Extreme ownership; every project has a clear owner who drives it to success.
- Less meetings, more outputs; async first; meetings are a last resort.
- Speed & excellence; move fast without compromising quality.
- Truly all‑in: impactful work, full commitment, real rewards.
- Data‑driven; decisions are based on evidence, not opinion.
- User‑obsessed; if it doesn't improve the learner experience, it doesn't matter.
What We Offer
- Equity that grows with your impact (stock options).
- 26 days of holiday plus bank holidays (34 days per year total).
- Annual company off‑site (last year: Dubai).
- Health and wellness benefits via Safety Wing.
- Full AI toolkit access: Claude, Cursor, Codex, and other productivity tools.
- $1,000 annual education and learning budget.
- Fully remote: work from wherever you do your best work.
- Why Should You Join Praktika
- Top‑tier salary to match your top‑tier skills
- Equity that grows with your impact: equity growth via stock options
- 26 days holidays plus bank holidays (34 days per year)
• Yearly off‑sites: last year was in Dubai!
- Health and wellness benefits to support your overall well‑being through Safety Wing
- Access to an AI toolkit including Claude, Cursor, Codex and other productivity tools
- Annual educational budget of up to $1,000
- Interview Process
- Recruiter screen
- Hiring manager interview
- Skills test: UA case study
- Culture fit
- Leadership interview
We will provide you with feedback throughout the interview process.
At Praktika. ai we are on a mission to deliver efficient and engaging learning experiences for billions of people worldwide by bridging the gap between learning apps and human tutors.
We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars.
User Acquisition Manager employer: Teamtailor
Leaders is an exceptional employer, offering a vibrant work culture in Kingston Upon Thames/Surbiton that fosters career growth and professional development for Trainee Lettings Consultants. With a strong commitment to employee well-being, we provide market-leading training, generous holiday allowances, and a supportive team environment, making it an ideal place for motivated individuals to thrive in the property industry.
StudySmarter Expert Advice🤫
We think this is how you could land User Acquisition Manager
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Teamtailor are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Teamtailor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace User Acquisition Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Teamtailor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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How to prepare for a job interview at Teamtailor
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✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Teamtailor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
