At a Glance
- Tasks: Lead and grow the UK sales team while closing deals yourself.
- Company: Join a VC-backed startup revolutionising the food and consumer goods industry.
- Benefits: Competitive salary, uncapped commission, flexible working, and 25 days holiday.
- Other info: Structured development environment to accelerate your career growth.
- Why this job: Make a real impact in a fast-scaling company with innovative solutions.
- Qualifications: 2-4 years in B2B sales and experience managing teams.
The predicted salary is between 50000 - 60000 £ per year.
Location: EC2M4YJ Central London, In office 3-5 days per week
About Opply
Opply is modernising how scaling food and consumer goods brands buy ingredients, solving a £1 trillion market inefficiency that's been overlooked for decades. Right now, SMB brands waste 70% of stock and pay 40% above market rate because they lack access to enterprise-level supplier networks and smart automation. We've built an AI-powered platform that changes this entirely: automated ordering, predictive forecasting, supplier matching, and embedded credit that lets brands sell before they pay. We're a scaling, VC-backed company with unicorn angels from GoCardless, Flow.io, and Trouva. We've won StartUp of the Year and Supply Chain Specialists of the Year, and we're scaling fast across the UK and internationally. This is category-defining work in a massive, underserved market.
The Role
As Sales Manager at Opply, you’ll lead and grow the UK commercial team—managing Account Executives and BDRs/SDRs while also carrying an individual quota and closing deals yourself. This is a true player-coach role. You’ll be accountable for pipeline health, conversion, execution standards, and coaching—while personally running strategic opportunities, improving win rates, and tightening the sales motion end-to-end. If you’re a hands-on leader who can coach rigorously, build repeatable processes, and still get deals over the line, you’ll have a massive impact here.
What You'll Be Doing
- Team Leadership and Performance
- Lead, coach, and performance-manage a team of AEs and BDRs/SDRs
- Set weekly priorities, activity standards, and pipeline targets across the team
- Run 1:1s, call coaching, deal reviews, and structured feedback loops
- Build a culture of high ownership, pace, and commercial excellence
- Recruit and ramp new hires as the team scales
- Own Pipeline Quality and Forecasting
- Ensure top-of-funnel output is high-quality and aligned to the right ICP
- Maintain disciplined CRM hygiene, pipeline governance, and forecasting accuracy
- Diagnose bottlenecks (connect rates, show rates, conversion, cycle time) and fix them
- Partner with Marketing to sharpen targeting, messaging, and campaigns
- Close Deals (Player-Coach)
- Personally run a portion of opportunities end-to-end: discovery → demo → proposal → negotiation → close
- Step into late-stage deals to unblock stakeholders, handle complex objections, and drive urgency
- Build commercial business cases and value narratives tied to cashflow, margin, and operational efficiency
- Negotiate terms and ensure clean handoffs into onboarding/delivery
- Improve the Sales Motion
- Build and iterate playbooks for outbound, discovery, qualification, and negotiation
- Share market feedback with Product to influence roadmap and product
- Track competitor moves, market trends, and customer pain points to refine positioning
- Represent Opply at industry events and in the wider market
What We're Looking For
You'll thrive here if you are:
- A player-coach: credible on the floor, leading by example and still closing
- A strong sales operator: you run pipeline like a system, metrics, rhythm, accountability
- A sharp coach: you can improve discovery, objection handling, and deal control quickly
- Commercially credible: you speak fluently about value, outcomes, and trade-offs
- High ownership: you solve problems fast and raise the standard around you
Experience we expect:
- 2–4+ years in B2B sales, with meaningful closing experience
- 2+ years managing AEs/SDRs (or a clear player-coach track record leading a pod)
- Consistent quota performance (as an individual contributor and/or team lead)
- Strong forecasting discipline and comfort owning a number
- SaaS/tech sales experience preferred; food/consumer goods experience a plus
Why Now
Opply is at an inflection point. We're scaling with strong customer traction, scaling revenue, expanding internationally, and building out the commercial team to match our ambition. You'll join early enough to have an outsized impact: shaping playbooks, owning territory, and growing into leadership as the business scales.
Training & Development
You won't be left to figure it out alone. We've built a structured development environment to turn high-potential sellers into confident commercial operators:
- Full onboarding programme with clear ramp expectations and success metrics
- Weekly 1:1 coaching and feedback loops to build consistency and confidence
- Classroom learning and role plays for discovery, objection handling, and deal progression
What You'll Learn Here
This role is a career accelerator. You'll develop skills that compound:
- Outbound excellence: Multi-channel prospecting done right (phone, LinkedIn, email, events)
- Modern discovery: Combine qualitative insight with quantitative value logic to uncover real urgency
- Commercial fluency: Speak credibly about cashflow, operational efficiency, and growth readiness
- Market expertise: Deep understanding of the scaling F&B world (supply chain challenges, margin pressure, and what operators actually care about)
- Unshakeable confidence: Built through repetition, feedback, and high standards
What We Offer
Compensation: £50-£60k base salary + uncapped commission (estimated year 1 OTE £20-£25k)
25 days holiday plus UK bank holidays
Flexible hybrid working (balance autonomy with collaboration)
Regular team socials and global offsites to connect, collaborate, and celebrate
Pension scheme
Sales Manager - UK in London employer: Teamtailor
At Opply, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Central London. As a VC-backed startup, we offer unparalleled growth opportunities, allowing you to make a significant impact while developing your skills in a supportive environment. With flexible hybrid working arrangements, regular team socials, and a commitment to employee development, you'll thrive as part of a passionate team dedicated to revolutionising the food and consumer goods industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager - UK in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager - UK at Teamtailor, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Teamtailor. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager - UK. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager - UK in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Teamtailor:When writing your cover letter, make sure to tailor your message specifically for Teamtailor. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Teamtailor
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Teamtailor that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Teamtailor that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Teamtailor’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
