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- Tasks: Lead B2B marketing strategies and create compelling brand narratives.
- Company: Dynamic tech company revolutionising the Construction and Automotive industries.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Shape impactful marketing campaigns and drive real business results in a thriving sector.
- Qualifications: Experience in B2B marketing, strong storytelling skills, and graphic design proficiency.
- Other info: Join a collaborative team and make your mark in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
My client is looking for an experienced B2B Marketing Manager to lead the marketing function of this successful business who provides first class Technology solutions to the Construction and Automotive industries. This position would suit a strategic yet hands-on creative professional who excels at crafting compelling narratives, delivering integrated campaigns, and driving measurable commercial impact in a specialist B2B technology environment.
You will continue to shape and execute the marketing strategy, champion brand across all channels, generate high-quality leads for the sales pipeline, and ensure every touchpoint reflects the technical expertise and trusted partnerships.
Key Responsibilities- Take complete ownership of the marketing function, from annual planning and budgeting through to execution and ROI measurement.
- Develop and maintain marketing strategy and multi-channel roadmap that directly supports business growth objectives.
- Spot opportunities to strengthen brand positioning and capitalise on emerging trends in digital engineering and manufacturing.
- Lead the creation and evolution of powerful, authentic brand narratives and core messaging.
- Maintain strict consistency in tone of voice, visual identity, and storytelling across digital platforms, events, collateral, and client communications.
- Design and implement targeted lead-generation programmes spanning digital, content, and offline channels.
- Partner closely with sales and senior leadership to build and nurture a robust pipeline, supporting conversion at every stage.
- Produce high-quality marketing assets in-house or commission and direct external creative teams.
- Demonstrate strong hands-on capability in graphic design tools (Adobe Creative Suite or equivalent), this is a distinct advantage.
- Uphold exceptional visual standards across campaigns, social content, presentations, and proposals.
- Plan and deliver impactful marketing events, both virtual and face-to-face, including industry conferences, webinars, client workshops, and exhibitions.
- Manage end-to-end event delivery: promotion, logistics, attendee experience, and post-event evaluation.
- Select, brief, and manage external agencies, designers, photographers, and other specialist suppliers.
- Review and refine agency deliverables to guarantee alignment with brand guidelines and performance goals.
- Own and grow presence on key platforms, especially LinkedIn, with supporting activity on Instagram and Facebook.
- Develop content calendars, execute campaigns, monitor engagement, and report on audience growth and brand metrics.
- Substantial experience in a Marketing Manager (or equivalent senior marketing) role, ideally within B2B technology, engineering, or professional services.
- Proven track record of owning and leading a full marketing function end-to-end.
- Outstanding storytelling and persuasive communication skills.
- Demonstrable success in multi-channel lead generation and campaign management with clear ROI focus.
- Practical graphic design experience and confidence using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar professional tools.
- End-to-end event management experience (virtual and in-person).
- Strong history of briefing, managing, and optimising external agencies and creative partners.
- Hands-on expertise managing LinkedIn and other social platforms to build professional audiences and engagement.
- Strategic mindset combined with a practical, delivery-focused approach.
- Highly organised, with excellent project and time-management skills.
- Creative, self-starting, and comfortable taking full accountability.
- Confident operating independently while collaborating effectively across functions.
Marketing Manager in Coventry employer: TeamJobs
Contact Detail:
TeamJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Coventry
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and projects. We recommend having a digital version ready to share during interviews or networking events.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss how your experience aligns with their goals, especially in B2B tech marketing.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Marketing Manager in Coventry
Some tips for your application 🫡
Craft Your Narrative: When applying, think of your application as a story. We want to see how your journey aligns with our mission at StudySmarter. Highlight your experiences in B2B marketing and how you've crafted compelling narratives that resonate with audiences.
Showcase Your Creativity: Don’t hold back on showing us your creative side! Whether it’s through your CV design or the way you present your achievements, we love seeing innovative approaches. Use visuals if you can, especially if you have graphic design skills!
Be Data-Driven: We’re all about measurable impact here at StudySmarter. Make sure to include specific examples of campaigns you've led and the results they achieved. Numbers speak volumes, so don’t shy away from showcasing your ROI successes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do!
How to prepare for a job interview at TeamJobs
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its positioning in the B2B technology space. Understand their core messaging and recent campaigns. This will help you articulate how your experience aligns with their goals and demonstrate your passion for their brand.
✨Showcase Your Storytelling Skills
Prepare to discuss specific examples of how you've crafted compelling narratives in past roles. Bring along a portfolio of your work, especially any marketing assets or campaigns that highlight your storytelling prowess. This will give you a chance to shine and show how you can elevate their brand.
✨Be Ready to Discuss Lead Generation Strategies
Think about successful lead generation programmes you've implemented before. Be prepared to share metrics and outcomes, as well as how you collaborated with sales teams to nurture leads. This shows you understand the importance of alignment between marketing and sales.
✨Demonstrate Your Creative Edge
If you have hands-on experience with graphic design tools like Adobe Creative Suite, be ready to discuss this in detail. Bring examples of your design work or campaigns where your creative input made a difference. This will illustrate your ability to produce high-quality marketing assets.
