At a Glance
- Tasks: Support customer marketing strategies and execute trade marketing campaigns across key UK retailers.
- Company: Join a leading Consumer Goods Company with a vibrant culture in Basingstoke.
- Benefits: Enjoy hybrid working, excellent benefits, and opportunities for career progression.
- Other info: Dynamic role with a focus on creativity and collaboration across teams.
- Why this job: Make an impact by optimising product visibility and enhancing brand presence.
- Qualifications: 2-3 years in trade marketing or e-commerce, strong organisational skills required.
The predicted salary is between 30000 - 40000 £ per year.
An exciting opportunity for a Customer Marketing Assistant (Retail / Trade Marketing) joining the team of a well-known leading Consumer Goods Company located in Basingstoke. The Customer Marketing Assistant will support the execution of customer marketing strategies across key UK retail partners excluding Amazon. This role focuses on optimising retailer website content, enhancing product visibility, and ensuring seamless implementation of trade marketing activities in line with overall Brand Marketing.
The Customer Marketing Assistant will also work with the UK Marketing Manager and the UK Commercial team on retailer ranging, selections and promotions. The position requires strong attention to detail and the ability to manage multiple projects across digital and in-store touchpoints.
Key Responsibilities- Own and manage product listings across key retailer websites (e.g. Boots, Argos, JLP, THG etc.)
- Ensure product pages are accurate, up-to-date, and aligned with brand guidelines
- Optimise product content (titles, descriptions, images, richer content) to improve visibility and conversion
- Monitor online execution and identify opportunities to enhance digital shelf presence
- Support initiatives to improve search rankings, category placement, and on-site visibility
- Work with retailers to secure enhanced brand content opportunities (e.g. banners, landing pages)
- Analyse performance metrics and recommend improvements to drive sales
- Assist in the planning and execution of trade marketing campaigns across retail channels
- Coordinate promotional activity including product launches, seasonal campaigns, and in-store activations
- Ensure all activity is delivered on time, within budget, and aligned with brand strategy
- Develop clear and concise briefs for creative and design teams
- Coordinate the delivery of digital and print assets for retail partners
- Ensure all materials meet brand guidelines and retailer specifications
- Manage asset approvals and distribution across stakeholders
- 2–3 years’ experience in trade marketing, or e-commerce
- Experience managing retailer or e-commerce/self-serve platforms is advantageous
- Strong organisational and project management skills
- Attention to detail with a focus on accuracy in content management
- Ability to analyse data and translate insights into actions
- Strong communication skills with the ability to work with multiple teams
Customer Marketing Assistant in Basingstoke employer: TeamJobs
Join a leading Consumer Goods Company in Basingstoke as a Customer Marketing Assistant, where you'll thrive in a dynamic work culture that values innovation and collaboration. With excellent benefits, beautiful offices, and a strong focus on employee growth, this role offers the chance to work with exciting brands while optimising marketing strategies across key retail partners. Enjoy a hybrid working model that promotes work-life balance and provides ample opportunities for professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Assistant in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show genuine interest in their brands and think about how your skills can help enhance their marketing strategies. We want to see your passion!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. This will help you articulate your experience and how it aligns with the Customer Marketing Assistant role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Customer Marketing Assistant in Basingstoke
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Customer Marketing Assistant role. Highlight your experience in trade marketing and e-commerce, and don’t forget to showcase your organisational skills and attention to detail!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about this role and how your skills align with the job description. Be sure to mention any relevant projects you've worked on.
Showcase Your Analytical Skills:Since the role involves analysing performance metrics, make sure to include examples of how you've used data to drive decisions in past roles. This will show us that you can translate insights into actions effectively.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at TeamJobs
✨Know Your Retail Partners
Before the interview, do your homework on the key retail partners mentioned in the job description, like Boots and Argos. Understand their marketing strategies and how they align with the brand's goals. This will show your genuine interest and help you discuss how you can contribute to optimising their website content.
✨Showcase Your Project Management Skills
Be ready to share specific examples of how you've managed multiple projects in the past. Highlight your organisational skills and attention to detail, especially in trade marketing or e-commerce settings. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Demonstrate Data-Driven Decision Making
Since the role involves analysing performance metrics, prepare to discuss how you've used data to drive marketing decisions in previous roles. Bring examples of how your insights led to improved visibility or sales, and be ready to explain your analytical process.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare thoughtful questions about the company's marketing strategies, team dynamics, and future campaigns. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.
