At a Glance
- Tasks: Lead marketing strategy, drive brand growth, and mentor a high-performing team.
- Company: Join TeamFeePay, transforming grassroots football management in the UK & Ireland.
- Benefits: Competitive salary, healthcare, pension, and generous holidays.
- Other info: Collaborative culture with excellent career growth opportunities.
- Why this job: Make an impact in the sports industry while working with passionate football fanatics.
- Qualifications: 5+ years in senior marketing roles, SaaS experience, and strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
TeamFeePay Belfast, Northern Ireland, United Kingdom
Head of Marketing
TeamFeePay Belfast, Northern Ireland, United Kingdom
We’re currently recruiting for a Head of Marketing to join our team in Belfast!
We are seeking a strategic, creative, and data‑driven Head of Marketing to lead our marketing function and drive brand growth, customer acquisition, and market expansion. This role is responsible for developing and executing a comprehensive marketing strategy that aligns with the company’s business objectives and enhances our market presence.
We seek people who thrive working both independently and can see themselves being part of our enthusiastic group of football fanatics! If you love football, then even better!
Our Purpose
Together we’re on a mission to transform the business end of grassroots football clubs across the UK & Ireland by offering a better way to manage payments & registrations, fundraising and e‑commerce, helping club admins to reduce administration and increase club income.
We’re the trusted partner of clubs and Football Associations, providing tools and resources that simplify club management, drive growth, and strengthen communities. As an employer, we mirror this commitment by fostering a workplace where innovation thrives, people feel empowered, and careers are built on purpose and passion.
TeamFeePay – Employee Benefits
- Highly competitive salary and bonus
- Vitality healthcare
- Death in Service
- Good pension and holidays
Main Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with business goals.
- Lead and mentor a high‑performing marketing team across brand, content, digital, product marketing, and partnership marketing.
- Own the marketing budget and ensure efficient allocation of resources across channels.
Demand Generation & Growth
- Drive qualified pipeline through multi‑channel campaigns (e.g., paid media, SEO, email, events).
- Collaborate with Sales to align on lead quality, funnel metrics, and conversion strategies.
- Optimise marketing automation and lead nurturing programs.
Brand & Positioning
- Define and evolve the brand identity, messaging, and value proposition.
- Ensure consistent brand presence across all touchpoints, including website, social media, and collateral.
- Lead PR, communications, and thought leadership initiatives.
Product Marketing & Enablement
- Partner with Product to develop go‑to‑market plans for new features and launches.
- Create compelling content and sales enablement materials to support customer acquisition and retention.
- Conduct market research and competitive analysis to inform positioning and pricing.
Analytics & Performance
- Track and report on key marketing KPIs (e.g., CAC, ROI, MQLs, website traffic, campaign performance).
- Use data to inform decisions, test hypotheses, and continuously improve marketing effectiveness.
- Ensure marketing technology stack is optimised for performance and scalability.
Cross‑Functional Collaboration
- Work closely with Sales, Product, Customer Success, and Partnerships to align on shared goals.
- Foster a culture of collaboration, innovation, and accountability across the organisation.
Qualifications
- Minimum of 5 years’ experience in a Senior Marketing role
- Experience in a SaaS Business related environment.
- Minimum 5 years of experience managing digital campaigns
- Proficient on LinkedIn as a lead generation channel
- Excellent analytical skills
- Excellent verbal and written communication skills
- Experience managing direct reports or a team.
- MA / MSc Marketing, Digital Technologies, Business Studies, Sports Studies or a similar relevant field or an MBA
- Experience within Marketing in a Tech business
- Experience in the Sports Industry, either as a sports coach, volunteer, administrator or player
- Graphic design and publishing experience, particularly in the social media and Blogging environment
- Experience operating a CRM.
Seniority level
Executive
Employment type
Full‑time
Job function
Marketing and Sales
Referrals increase your chances of interviewing at TeamFeePay by 2x
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Head of Marketing in Belfast employer: TeamFeePay
Join a dynamic and supportive team as a Business Development Representative in Manchester, where your passion for grassroots football can thrive. We offer a competitive salary, comprehensive healthcare benefits, and ample opportunities for professional development within a collaborative work culture. With a focus on employee wellbeing and a commitment to driving growth, you'll find a rewarding environment that values your contributions and fosters your career progression.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TeamFeePay and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TeamFeePay are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TeamFeePay on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TeamFeePay. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TeamFeePay. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TeamFeePay:Show us that you’ve done your homework! In your application, briefly mention what you admire about TeamFeePay’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TeamFeePay
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TeamFeePay will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TeamFeePay, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
