At a Glance
- Tasks: Lead marketing strategy, drive brand growth, and mentor a high-performing team.
- Company: Join TeamFeePay, transforming grassroots football management in the UK & Ireland.
- Benefits: Competitive salary, healthcare, pension, and generous holidays.
- Other info: Collaborative culture with excellent career growth opportunities.
- Why this job: Make an impact in the sports industry while working with passionate football fanatics.
- Qualifications: 5+ years in senior marketing roles, SaaS experience, and strong analytical skills.
The predicted salary is between 36000 - 60000 € per year.
TeamFeePay Belfast, Northern Ireland, United Kingdom
Head of Marketing
TeamFeePay Belfast, Northern Ireland, United Kingdom
We’re currently recruiting for a Head of Marketing to join our team in Belfast!
We are seeking a strategic, creative, and data‑driven Head of Marketing to lead our marketing function and drive brand growth, customer acquisition, and market expansion. This role is responsible for developing and executing a comprehensive marketing strategy that aligns with the company’s business objectives and enhances our market presence.
We seek people who thrive working both independently and can see themselves being part of our enthusiastic group of football fanatics! If you love football, then even better!
Our Purpose
Together we’re on a mission to transform the business end of grassroots football clubs across the UK & Ireland by offering a better way to manage payments & registrations, fundraising and e‑commerce, helping club admins to reduce administration and increase club income.
We’re the trusted partner of clubs and Football Associations, providing tools and resources that simplify club management, drive growth, and strengthen communities. As an employer, we mirror this commitment by fostering a workplace where innovation thrives, people feel empowered, and careers are built on purpose and passion.
TeamFeePay – Employee Benefits
- Highly competitive salary and bonus
- Vitality healthcare
- Death in Service
- Good pension and holidays
Main Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with business goals.
- Lead and mentor a high‑performing marketing team across brand, content, digital, product marketing, and partnership marketing.
- Own the marketing budget and ensure efficient allocation of resources across channels.
Demand Generation & Growth
- Drive qualified pipeline through multi‑channel campaigns (e.g., paid media, SEO, email, events).
- Collaborate with Sales to align on lead quality, funnel metrics, and conversion strategies.
- Optimise marketing automation and lead nurturing programs.
Brand & Positioning
- Define and evolve the brand identity, messaging, and value proposition.
- Ensure consistent brand presence across all touchpoints, including website, social media, and collateral.
- Lead PR, communications, and thought leadership initiatives.
Product Marketing & Enablement
- Partner with Product to develop go‑to‑market plans for new features and launches.
- Create compelling content and sales enablement materials to support customer acquisition and retention.
- Conduct market research and competitive analysis to inform positioning and pricing.
Analytics & Performance
- Track and report on key marketing KPIs (e.g., CAC, ROI, MQLs, website traffic, campaign performance).
- Use data to inform decisions, test hypotheses, and continuously improve marketing effectiveness.
- Ensure marketing technology stack is optimised for performance and scalability.
Cross‑Functional Collaboration
- Work closely with Sales, Product, Customer Success, and Partnerships to align on shared goals.
- Foster a culture of collaboration, innovation, and accountability across the organisation.
Qualifications
- Minimum of 5 years’ experience in a Senior Marketing role
- Experience in a SaaS Business related environment.
- Minimum 5 years of experience managing digital campaigns
- Proficient on LinkedIn as a lead generation channel
- Excellent analytical skills
- Excellent verbal and written communication skills
- Experience managing direct reports or a team.
- MA / MSc Marketing, Digital Technologies, Business Studies, Sports Studies or a similar relevant field or an MBA
- Experience within Marketing in a Tech business
- Experience in the Sports Industry, either as a sports coach, volunteer, administrator or player
- Graphic design and publishing experience, particularly in the social media and Blogging environment
- Experience operating a CRM.
Seniority level
Executive
Employment type
Full‑time
Job function
Marketing and Sales
Referrals increase your chances of interviewing at TeamFeePay by 2x
Head of Marketing in Belfast employer: TeamFeePay
At TeamFeePay, we pride ourselves on being an exceptional employer that champions innovation and personal growth within a vibrant work culture. Located in the heart of Belfast, our team enjoys a highly competitive salary, comprehensive healthcare benefits, and a supportive environment where passion for grassroots football fuels our mission. We empower our employees to thrive both independently and collaboratively, offering unique opportunities for career development while making a meaningful impact in the sports community.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Belfast
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially those who share your passion for football. Attend events, join online forums, and don’t be shy to reach out on LinkedIn – you never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements and campaigns. This is your chance to demonstrate how you can drive brand growth and customer acquisition, just like TeamFeePay aims to do!
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent projects. When you can speak their language and show genuine enthusiasm for transforming grassroots football, you’ll stand out from the crowd!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the TeamFeePay family and contributing to our mission.
We think you need these skills to ace Head of Marketing in Belfast
Some tips for your application 🫡
Show Your Passion for Football:We want to see your love for football shine through in your application! Whether it's your experience in the sport or how it inspires your marketing strategies, let us know how football fuels your creativity and drive.
Tailor Your Marketing Strategy:When applying, make sure to highlight your strategic approach to marketing. Share specific examples of how you've developed and executed successful marketing strategies in the past, especially in a SaaS or tech environment.
Be Data-Driven:We’re all about using data to inform decisions, so don’t forget to mention your analytical skills! Include any key performance indicators (KPIs) you’ve tracked and how they’ve influenced your marketing campaigns.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at TeamFeePay
✨Know Your Marketing Strategy
Before the interview, make sure you understand the key components of a successful marketing strategy. Be ready to discuss how you would develop and execute a comprehensive plan that aligns with TeamFeePay's business goals. Think about specific examples from your past experience that demonstrate your strategic thinking.
✨Showcase Your Data-Driven Mindset
As a Head of Marketing, being data-driven is crucial. Prepare to talk about how you've used analytics to inform decisions in previous roles. Bring examples of key marketing KPIs you've tracked and how they influenced your strategies. This will show that you can optimise campaigns effectively.
✨Demonstrate Team Leadership Skills
TeamFeePay is looking for someone who can lead and mentor a high-performing marketing team. Be prepared to share your experiences managing teams, including how you foster collaboration and innovation. Highlight any specific achievements that showcase your leadership style.
✨Passion for Football is a Plus
Since TeamFeePay is focused on grassroots football, showing your enthusiasm for the sport can set you apart. If you have any relevant experiences in football, whether as a player, coach, or volunteer, be sure to mention them. This personal connection can resonate well with the interviewers.
