At a Glance
- Tasks: Shape product messaging and launch innovative marketing campaigns for football clubs.
- Company: Join TeamFeePay, a fast-growing tech company transforming football club management.
- Benefits: Enjoy a competitive salary, healthcare, professional development, and a supportive work culture.
- Other info: Dynamic role with opportunities to collaborate across teams and grow your career.
- Why this job: Make an impact in the sports industry while developing your marketing skills.
- Qualifications: Degree in Marketing or related field; experience in product marketing is a plus.
The predicted salary is between 30000 - 40000 € per year.
TeamFeePay is on a mission to transform football club management across the UK and Europe. Recognised in the 2025 Deloitte Technology Fast 50 Awards, we’re expanding our marketing team to lead this growth and deliver innovative, high-impact campaigns for clubs.
We are looking for a proactive and creative Product Marketing Specialist who thrives in a fast-paced environment, and is passionate about shaping product messaging, launching new features, and driving measurable marketing results. The Product Marketing Specialist will play a key role in shaping TeamFeePay’s product messaging and supporting go-to-market (GTM) activity for new product features and launches. Working closely with the Head of Marketing, Product, Sales, and Customer Success teams, this role will help ensure that TeamFeePay’s value proposition is clearly communicated and consistently delivered across campaigns and channels.
Company Purpose
TeamFeePay is a software platform for football clubs, helping club committees and volunteers with their club development needs and day-to-day management. Our software and account-managed service supports clubs through our 5-Pillar Club Development approach:
- Finance
- People
- Governance
- Facilities & Equipment
- Football
TeamFeePay – Employee Benefits
- A collaborative and supportive culture and working environment
- Competitive salary
- Vitality healthcare
- Standard pension and holidays
- Death in Service
- Wellbeing hub
- Professional development opportunities
Key Responsibilities:
- Product Marketing & Messaging
- Support the development and refinement of product messaging and value propositions in partnership with the Head of Marketing
- Translate product features into clear customer benefits and compelling marketing narratives
- Support the creation and maintenance of product positioning, key messages, and buyer persona documentation
- Ensure consistency of messaging across campaigns, channels, and customer touchpoints
- Go-To-Market Campaign Support
- Support the planning and execution of GTM activity for new product features and launches
- Coordinate campaign delivery across Product, Sales, Digital, Content, and Brand teams
- Contribute to integrated campaigns across digital, email, content, PR, events, and partner channels
- Support product launch communications including announcements, landing pages, and customer messaging
- Sales Enablement & Internal Launch Support
- Support the creation of sales enablement materials
- Work with Sales and Customer Success teams to ensure they are equipped with the right messaging and product information
- Support internal briefings for product launches and feature updates
- Performance Reporting
- Track and report on campaign performance against agreed KPIs
- Use data and insights to recommend improvements to campaign performance and messaging effectiveness
- Identify opportunities for new campaigns, product improvements, and stronger market positioning
Essential Criteria
- Degree in Marketing, Communications, Business, or a related field (or equivalent experience)
- Strong experience in product marketing, campaign marketing, or a similar role
- Experience supporting GTM campaigns and/or product launches
- Comfortable working cross-functionally with teams such as Product, Sales, and Digital
- Strong written communication and copywriting skills
- Analytical mindset with experience tracking campaign performance and reporting on KPIs
- Confident managing multiple priorities in a fast-paced environment
- Proactive, organised, and able to work independently while collaborating closely with senior stakeholders
Desirable Criteria
- Experience in a tech or SaaS business environment
- Fluency in additional languages (Italian, Spanish, German) is a plus, but not essential
Product Marketing Specialist - Belfast employer: TeamFeePay
At TeamFeePay, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Product Marketing Specialist in Belfast, you will enjoy competitive salaries, comprehensive healthcare benefits, and ample opportunities for professional development, all while contributing to our mission of transforming football club management across the UK and Europe. Join us to be part of a dynamic team where your creativity and proactive approach will directly impact our growth and success.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Specialist - Belfast
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and successes. This is a great way to demonstrate your creativity and expertise to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their value proposition and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at TeamFeePay.
We think you need these skills to ace Product Marketing Specialist - Belfast
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for football and product marketing shine through. We want to see how your passion aligns with our mission at TeamFeePay!
Tailor Your Messaging:Make sure to customise your application to highlight relevant experiences that match the job description. We love seeing how your skills can contribute to our innovative campaigns!
Be Clear and Concise:Keep your writing straightforward and to the point. We appreciate clarity, especially when it comes to communicating your ideas and experiences in product marketing.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you into our hiring process smoothly.
How to prepare for a job interview at TeamFeePay
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand TeamFeePay's software and its value proposition. Familiarise yourself with their 5-Pillar Club Development approach and think about how you can contribute to shaping product messaging and launching new features.
✨Showcase Your Campaign Experience
Be ready to discuss specific examples of GTM campaigns or product launches you've supported in the past. Highlight your role in these projects and the measurable results achieved, as this will demonstrate your ability to drive impactful marketing strategies.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with others, such as Sales or Product teams. This will show that you're not just a lone wolf but someone who thrives in a team environment.
✨Bring Data to the Table
An analytical mindset is key for this position. Be prepared to discuss how you've tracked campaign performance and used data to inform your marketing decisions. This will illustrate your ability to recommend improvements and optimise messaging effectiveness.
