At a Glance
- Tasks: Lead web and email marketing campaigns to engage players and boost acquisition.
- Company: Join a dynamic gaming company passionate about player engagement.
- Benefits: Flexible working hours, creative environment, and opportunities for growth.
- Other info: Collaborative team culture with exciting projects and career development.
- Why this job: Be at the forefront of marketing in the gaming industry and make an impact.
- Qualifications: Experience in web, CMS, and email marketing; passion for video games is a plus.
The predicted salary is between 40500 - 49500 £ per year.
About the role
The Web & CRM Marketing Manager is responsible for supporting player acquisition and engagement through owned Team17 channels (e.g. web & email). They collaborate with the wider Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support Go-To-Market strategies for our games. Day to day, the role takes hands-on ownership of Team17 web, email and database activities so experience and skills within a web, CMS, and email marketing environment is essential.
Role Responsibilities
- Websites / Web pages: Lead web planning and execution, including web updates, managing the CMS and UX optimisation, to ensure key title beats are maximised and content is on-brand.
- Email: Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
- CRM: Manage and optimise CRM workflows to enhance player lifecycle engagement and retention.
- Planning: Define and deliver digital marketing campaigns across our own channels in-line with title objectives, target audiences, and budgets.
- Launch set-up and execution: Ensure precise set-up through hands-on management and checking of campaigns delivered through our channels or via our partners.
- Optimisation: Partner with the Performance team to share learnings across our channels and optimisation campaigns/web pages/creative accordingly.
- Reporting & Insights: Channel KPIs into actionable insights and recommendations to improve marketing ROI.
- Creative: Provide clear and timely creative briefs that incorporate best-practice.
- Legal & Data Compliance: Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activity meets GDPR and data privacy regulations.
Technical Skills & Experience
- Hands-on web experience, leading web campaigns and managing the CMS and analytics.
- Hubspot or similar experience required.
- Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
- CRM - Strong understanding of CRM principles, systems, and customer segmentation strategies.
- Tools - Experience with Hubspot or similar platforms delivering web, CMS, CRM and hosting solutions.
- GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus.
- Videogames ecosystem - Passion for video games and understanding of gaming communities is desirable.
- Creative - Understands creative best practice across web and email assets.
- Privacy - Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing.
People Skills
- Project management skills and ability to manage competing priorities.
- Relationship and stakeholder management across internal & external partners (games studios a bonus).
- Analytical and commercial, with the ability to turn data into recommendations.
- Clear communicator, able to brief partners effectively and champion the function.
Web & CRM Marketing Manager - FTC 6 Months employer: Team17
Team17 is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for professionals passionate about the gaming industry. Located in the vibrant UK, employees benefit from a supportive environment that encourages personal and professional growth, along with opportunities to engage with developers and attend industry events. With a focus on creativity and teamwork, Team17 offers a rewarding experience for those looking to make a meaningful impact in game content acquisition.
StudySmarter Expert Advice🤫
We think this is how you could land Web & CRM Marketing Manager - FTC 6 Months
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Web & CRM Marketing Manager - FTC 6 Months
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Team17 from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Team17 specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Team17
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Team17, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Team17 you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Team17 that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Team17, so think on your feet and don't hesitate to showcase your creativity!
