Product Manager, Live Service in London

This is a role for a product manager who thinks in player journeys and lives in release schedules. You’ll join the Portfolio Team and own the live service product function for our shooter titles, primarily the Hell Let Loose (HLL) franchise.

Your focus will begin with Hell Let Loose and HLL Vietnam when it launches this summer. You’ll work at the intersection of development and commercial — managing the live content roadmap, owning the live service KPIs, and ensuring every update, event and DLC drop lands with the community at the right time and in the right way.

The ideal candidate understands the difference between a premium live service audience and a free-to-play one and can build scalable and sustainable monetisation strategies that are fair to players and drive business value.

We’re looking for a commercially sharp, analytically capable operator with a genuine product management background in games. Someone with a growth mindset, regularly makes smart trade-offs under pressure, and is used to working in a fast moving and ever-changing environment.

• Live Service Roadmap & Content Planning
  • Own and maintain the live service content roadmap for the HLL franchise and future games, aligned to franchise strategy and commercial targets.
  • Define and manage the content calendar - maps, updates, seasonal events, limited-time content, and DLC drops - working closely with the development team to sequence and deliver.
  • Prioritise the product backlog across new features, content, and technical improvements, balancing player experience with business impact.
  • Translate franchise strategy into clear quarterly and annual content plans, keeping development, marketing, and publishing aligned and moving in the same direction.
• Player Engagement & Retention
  • Define, track, and report on the core live service KPIs for the HLL franchise - daily and monthly active users, retention curves, session length, content engagement, and early churn signals.
  • Use player data, community intelligence, and competitive research to identify friction in the player journey and develop targeted product responses.
  • Build and own a structured community feedback loop - synthesising sentiment from Steam, Discord, Reddit, and elsewhere into actionable product decisions.
  • Partner with Community Management to ensure the player community is properly informed, heard, and represented in live service planning from the earliest stages.
• Monetisation & Commercial Performance
  • Own the monetisation approach for the HLL franchise - cosmetics, DLC, seasonal content - designed for a premium PC and console audience where perceived fairness and player trust are non-negotiable.
  • Work with portfolio leadership and finance to forecast the revenue impact of new content releases and live events, and track performance against agreed targets.
  • Monitor competitor monetisation practices and player sentiment to inform pricing, packaging, and promotional decisions.
  • Identify opportunities to grow franchise revenue without compromising the player relationship, and build the commercial case for new content investments.
• Cross-Functional Coordination
  • Act as the connecting tissue for the HLL live service roadmap across development, QA, marketing, community, and publishing.
  • Lead live readiness processes - go/no-go criteria, release risk assessment, and post-launch monitoring - for every content update and feature release.
  • Brief the Brand Marketing Manager and wider marketing team on upcoming live service moments, ensuring product plans translate into strong marketing and community execution.
  • Manage upwards and sideways with clarity - surface risks early, communicate progress honestly, and keep leadership properly informed without noise.
• Insights & Continuous Improvement
  • Lead or commission player insight and data analysis initiatives that directly inform live service strategy and product decisions.
  • Conduct ongoing competitive analysis of comparable PC and console live service titles, tracking market trends and evolving player expectations.
  • Drive retrospectives after major content releases - capturing honest learnings and feeding them back into future planning to continuously raise the bar.

• Experience & Background
  • Experience in a product management or live operations role in the games industry, with direct experience managing a live service content calendar and delivering against player engagement or commercial KPIs.
  • Real world experience in the games industry - whether from a developer, publisher or both. A genuine passion for games and real first-hand knowledge of what makes a live service community tick are non-negotiable.
  • Experience working on PC or console titles. Candidates with a mobile or free-to-play background are welcome, but you’ll need to demonstrate a clear and grounded understanding of how premium PC and console live services differ in both player expectations and commercial mechanics.
  • A proven track record of working cross-functionally across development, marketing, and commercial teams - building alignment and delivering results without relying on hierarchy.
• Skills & Capabilities
  • Analytically capable - comfortable with product dashboards, performance data, and reporting tools; able to turn numbers into clear, well-reasoned product decisions.
  • Strong communicator - you can write a crisp product brief, run a productive cross-functional meeting, and explain a live service strategy to an exec or a developer without losing the nuance.
  • Organised and delivery-focused - able to manage a live content calendar, multiple workstreams, and competing priorities without dropping the ball.
  • Player-first instinct - you understand what drives long-term engagement and loyalty in a premium PC and console player base, and you bring that lens to every decision.
  • Commercially aware - you connect product choices to business outcomes and can hold your own in a revenue conversation.
• Bonus Points
  • Personal familiarity with Hell Let Loose, or comparable community-driven tactical shooters such as Squad, Gray Zone, the Arma series, or DCS World.
  • Experience managing live service across more than one title or within a franchise context simultaneously.
  • Hands‑on exposure to PC and console DLC and cosmetics monetisation - the mechanics, the community dynamics, and the commercial levers.
  • Familiarity with product and analytics tools such as Jira, Confluence, GameAnalytics, Amplitude, or equivalent.