At a Glance
- Tasks: Manage and optimise paid search campaigns to drive profitable growth across international markets.
- Company: Join a leading international iGaming organisation with a focus on innovation.
- Benefits: Competitive salary, annual bonus, 24 days leave, and career development opportunities.
- Other info: Opportunity to develop leadership skills and progress into management roles.
- Why this job: Make a measurable impact by turning data into successful advertising strategies.
- Qualifications: Strong PPC experience, analytical skills, and knowledge of campaign optimisation.
The predicted salary is between 60750 - 74250 £ per year.
Turning advertising spend into profitable growth takes more than keeping campaigns ticking over. As a Paid Search Manager, you'll use data, testing and commercial insight to scale acquisition across international markets while making every pound of budget work harder. You'll take hands-on ownership of campaigns across major advertising platforms, working closely with Marketing, Analytics, Creative and Product teams to uncover opportunities, improve performance and support continued market growth. There's also genuine scope to develop your leadership skills, with the opportunity to take on people management responsibilities as the team evolves.
What's in it for you:
- Competitive salary plus an annual bonus following successful completion of probation
- 24 days annual leave, with additional days awarded after three years service
- Career development within a large international iGaming organisation, including the opportunity to progress into people management
Your responsibilities as Paid Search Manager:
- Develop, manage and optimise acquisition campaigns across Google Ads, Microsoft Advertising, Apple Search Ads and Universal App Campaigns, identifying opportunities to increase profitable growth
- Own campaign structure, keyword strategy, search query analysis, bidding, targeting and budget pacing across multiple international markets
- Plan and analyse A/B tests across advertising copy, creative assets, landing pages, bidding strategies and targeting, using results to drive continuous improvements
- Monitor CTR, CPC, conversion rates, CPA, ROAS and revenue, working with Analytics to turn campaign and market-level data into clear actions and recommendations
- Support budget planning, forecasting and reporting, highlighting performance issues and building evidence-based recommendations for further investment
- Collaborate with Creative, Product and other stakeholders on messaging, Custom Product Pages and acquisition testing while keeping pace with platform developments and new growth opportunities
What we're looking for in a Paid Search Manager:
- Strong hands-on PPC or performance marketing experience, including managing significant campaigns and budgets across Google Ads and Microsoft Advertising
- Excellent knowledge of keyword strategy, bidding, targeting, campaign structure, optimisation, forecasting and performance measurement
- Strong analytical capability, with experience interpreting campaign data, evaluating commercial performance and making evidence-led decisions
- Experience of A/B testing across advertising copy, landing pages, messaging and targeting, with the ability to understand how creative changes influence CTR and conversion
- Experience with international markets, app acquisition, Universal App Campaigns or Apple Search Ads would be advantageous, as would exposure to iGaming, betting, casino, ecommerce or another performance-led sector
If you know how to find the opportunities hidden in campaign data and turn them into profitable growth, this Paid Search Manager position gives you the platform to make a measurable impact.
Paid Search Manager in Slough employer: TEAM
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StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Manager in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TEAM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TEAM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TEAM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TEAM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Manager in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TEAM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TEAM:Show us that you’ve done your homework! In your application, briefly mention what you admire about TEAM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TEAM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TEAM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TEAM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
