Senior Performance Marketing Manager Crypto iGaming in North West London

A young and growing crypto igaming startup thats redefining the future of gaming with blockchain technology and decentralized economies. Their mission is to create innovative, immersive experiences for players while integrating crypto in ways that push the envelope. As a young and dynamic team, they arelooking for a Senior Performance Marketing Manager who knows how to navigate the high-stakes world of paid acquisition, crypto-native audiences, and the nuances of the gambling vertical.

Along with a competitive salary, you will receive a range of benefits including:

• Full ownership of your growth channel(s)
• Opportunity to shape a growing team and scale acquisition globally
• Freedom to test, fail, and scale fast backed by a team that knows how to win

Role Overview:
As theSenior Performance Marketing Manager, youll lead and scale their global paid acquisition efforts across multiple channels, with a core focus on acquiring high-LTV players for our crypto gambling partners. This is a senior, strategic, and hands-on role perfect for someone whos not afraid to get in the weeds, optimize well, and scale fast.

Key Responsibilities:

• Own and lead paid acquisition strategies across channels: Google Ads (where possible), native, programmatic, display, pop-under, push, and Telegram/crypto-focused media buying
• Identify and scale high-performing campaigns targeting crypto-native gambling audiences
• Manage six-figure+ monthly ad budgetswith a laser focus on CPA, ROAS, and LTV
• Work closely with creative, landing page, and funnel optimization teams to iterate quickly and drive conversions
• Build and manage relationships with networks, affiliates, and third-party ad tech vendors
• Run competitor research, market analysis, and campaign benchmarking
• Track, analyze, and report on performance KPIs using visualisation platforms
• Stay on top of trends in crypto, iGaming, ad fraud, and emerging acquisition channels (especially in Web3)

Were looking for a Senior Performance Marketing Manager with:

• Extensive experience in performance marketing, with experience in crypto, gambling, or high-risk verticals
• Deep understanding ofpaid media buying in both Web2 and Web3 ecosystems
• Proven track record of scaling paid campaigns profitably
• Experience with native ad platforms (e.g., Taboola, Outbrain, other), programmatic, and crypto-specific channels (e.g., Coinzilla, Bitmedia)
• Familiarity with compliance, ad cloaking, GEO targeting, and ad account risk mitigation in gambling verticals
• Advanced analytics skills and experience working with conversion tracking, postback URLs, and affiliate platforms
• Entrepreneurial mindset comfortable working in fast-paced, performance-driven environments

To apply for this role as Senior Performance Marketing Manager, please click apply online and upload an updated copy of your CV.

Note: The job title of Senior relates simply to the level of experience and has no relevance to age. You are encouraged to apply for any opportunities that you feel to be suitable, irrespective of age or level of experience.

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