A well-established, family-owned kitchen retailer are seeking a Digital Marketing & Acquisition Lead to join their team. This is a key role within the marketing team, responsible for driving digital acquisition, qualified lead generation and measurable business growth.
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
This is a Hybrid role working Monday Wednesday in the office and Thursday Friday from home.
As the Digital Marketing & Acquisition Lead you will:
- Own and deliver the digital acquisition strategy, driving lead generation, brand awareness and measurable business growth.
- Manage paid media channels including Google Ads, Meta, Pinterest, YouTube and LinkedIn, optimising for CPL, CTR and conversion rate.
- Lead the SEO strategy and collaborate with content teams to improve visibility, website performance and organic lead acquisition.
- Lead CRO activity across websites and landing pages, using data to identify and implement conversion improvements.
- Brief, test and optimise creative content across paid media campaigns, working with designers and copywriters to improve performance.
- Develop A/B and multivariate testing frameworks across ad creative, landing pages and calls to action.
- Track and report on digital performance, producing monthly and quarterly dashboards with clear insights and actions.
- Work closely with the Social & Email Marketing Lead to align acquisition and retention activity and create a seamless customer journey.
- Test new lead generation channels and strategies, documenting performance and scaling successful approaches.
We are looking for a Digital Marketing & Acquisition Lead with:
- Previous experience in digital marketing, performance marketing or paid media management.
- A proven track record of managing multi-channel campaigns with measurable ROI.
- Strong knowledge of Google Ads, Meta Ads Manager, Pinterest Ads and LinkedIn Campaign Manager.
- Experience with SEO tools and strategies, including on-page and off-page optimisation.
- Experience with CRO tools such as Hotjar, Google Optimize or equivalent.
- Strong analytical skills with proficiency in Google Analytics, Data Studio or equivalent reporting platforms.
- Strong budget management skills and experience reporting on CAC, CPL and ROI.
- Experience within retail, home interiors or franchise sectors would be highly desirable.
- Understanding of UX and conversion rate optimisation, with working knowledge of HTML/CSS for ad and landing-page troubleshooting.
In return you will receive:
- Salary: up to £40,000 depending on experience.
- 25 days' holiday plus Bank Holidays.
- Perkbox benefits.
- 37.5-hour working week.
- Travel expenses and mileage paid where applicable.
- 5 days' paid sick leave following successful completion of probation.
- Regular company social events.
If this sounds like the Digital Marketing & Acquisition Lead role for you, click apply now.
Candidate Source Ltd is an advertising agency. xiskglj Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.
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