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- Tasks: Plan and execute high-impact mobile marketing campaigns across exciting global markets.
- Company: Join a leading global iGaming business with a dynamic culture.
- Benefits: Enjoy hybrid working, annual bonuses, private healthcare, and 24 days of leave.
- Why this job: Make a real impact in a fast-growing industry while developing your marketing skills.
- Qualifications: Experience in mobile marketing and familiarity with digital performance tools.
- Other info: Collaborate with multinational teams and enjoy regular company events.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen for an App/Mobile Marketing Manager to join a highly successful global iGaming business. This role offers the chance to deliver high-impact mobile campaigns in fast-growing markets while developing your career within one of the world's largest iGaming organisations.
What you'll be doing as App/Mobile Marketing Manager:
- Plan, execute and optimise mobile marketing campaigns across markets including Spain, Brazil, Mexico and others.
- Manage direct platform activity and external partnerships across key channels such as App-to-App Display, Mobile DSPs, ASA, UAC and Facebook Campaigns.
- Monitor mobile performance KPIs including growth, conversion rates, CPA and LTV.
- Report performance daily, weekly and monthly to relevant stakeholders.
- Support complex growth strategies including fraud identification, ASO, creative optimisation and CRO.
- Test new marketing channels to expand performance reach.
- Assist with in-housing additional markets as per the internal 2025-2026 migration plan.
- Develop tracking and measurement systems with BI/MA and wider teams.
What we're looking for in an App/Mobile Marketing Manager:
- Extensive experience in Mobile Marketing in the UK; additional markets a bonus.
- iGaming industry experience (advantageous).
- Background in a digital performance agency (desirable).
- Hands-on experience with Mobile Ad Networks, DSPs, ASA, Google Ads and Facebook Ads.
- Strong understanding of tools including AppsFlyer (experience with other MMPs such as Adjust or Singular is beneficial), TrafficGuard/P360, Firebase and GA4.
- Experience in digital marketing planning and forecasting.
- Ability to work with multinational teams and understand cultural/regulatory differences.
Along with a negotiable salary, you will also receive:
- 24 days annual leave, with additional days after 3 years.
- Hybrid working (3 days office, 2 days home).
- Annual bonus (post-probation).
- Private healthcare and life insurance (post-probation).
- Company pension scheme.
- Regular company activities including lunches, gatherings and events.
This is a standout opportunity to drive high-impact mobile campaigns in a rapidly growing global business while further developing your marketing expertise.
To apply for this role as App/Mobile Marketing Manager, please click apply online and upload an updated copy of your CV.
App/Mobile Marketing Manager in London employer: TEAM
Contact Detail:
TEAM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App/Mobile Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry on LinkedIn or at events. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies of your past mobile marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out to companies you admire and express your interest in working with them. Sometimes, they might have roles that aren’t advertised yet.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to apply directly!
We think you need these skills to ace App/Mobile Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the App/Mobile Marketing Manager role. Highlight your experience in mobile marketing, especially in the iGaming sector, and showcase any relevant campaigns you've managed.
Showcase Your Skills: Don’t forget to emphasise your hands-on experience with Mobile Ad Networks and tools like AppsFlyer. We want to see how you’ve used these in past roles to drive results!
Be Data-Driven: Since this role involves monitoring KPIs, include specific metrics from your previous campaigns. Show us how you’ve optimised performance based on data – numbers speak louder than words!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands quickly!
How to prepare for a job interview at TEAM
✨Know Your Mobile Marketing Inside Out
Make sure you brush up on the latest trends and tools in mobile marketing, especially those relevant to iGaming. Familiarise yourself with platforms like AppsFlyer, Google Ads, and Facebook Ads, as well as key performance indicators like CPA and LTV. This will show your potential employer that you're not just knowledgeable but also passionate about the field.
✨Showcase Your Campaign Successes
Prepare specific examples of successful mobile campaigns you've managed in the past. Be ready to discuss the strategies you used, the challenges you faced, and how you measured success. This will help demonstrate your hands-on experience and ability to drive results in a competitive market.
✨Understand Cultural Nuances
Since this role involves working across various markets like Spain, Brazil, and Mexico, it's crucial to understand the cultural and regulatory differences in these regions. Do some research on each market's preferences and behaviours, and be prepared to discuss how you would tailor campaigns to resonate with local audiences.
✨Ask Insightful Questions
Interviews are a two-way street, so come prepared with thoughtful questions about the company's growth strategies, team dynamics, and future plans. This not only shows your interest in the role but also helps you gauge if the company is the right fit for you. Plus, it gives you a chance to showcase your strategic thinking!