At a Glance
- Tasks: Lead a dynamic team to create a unified digital marketing strategy across multiple brands and markets.
- Company: Join one of the world's largest iGaming organisations with a focus on international growth.
- Benefits: Enjoy a competitive salary, annual bonus, and 24 days' leave, plus more after three years.
- Other info: Opportunity to work in a fast-paced environment with excellent career advancement potential.
- Why this job: Make a significant impact on global marketing strategies and drive sustainable growth.
- Qualifications: Senior-level digital marketing experience with strong leadership and analytical skills.
The predicted salary is between 60750 - 74250 £ per year.
Growth across international markets depends on more than individual channels delivering in isolation. As Head of Performance Marketing, you'll shape a joined-up digital strategy, connect investment decisions with commercial outcomes and give specialist teams the insight, direction and frameworks needed to deliver sustainable growth. You'll work across multiple brands and markets, bringing together paid media, Brand, ATL, Creative, Retention, BI and Technology. With significant influence over planning, forecasting, measurement and cross-channel optimisation, you'll help senior stakeholders understand what is driving results, where investment should move and which opportunities can make the biggest commercial difference.
What's in it for you:
- Competitive salary plus an annual bonus following successful completion of probation
- 24 days' annual leave, with additional days awarded after three years' service
- Opportunity to influence international growth within one of the world's largest iGaming organisations
Your responsibilities as Head of Performance Marketing:
- Own cross-market planning, forecasting, targets and reporting, challenging budgets and results while identifying risks, opportunities and actions
- Create a joined-up digital ecosystem across PPC, Paid Social, Mobile/App, Programmatic and YouTube, ensuring investment reflects each channel's role within the customer journey
- Develop measurement frameworks covering attribution, incrementality, MMM, funnel analysis and dashboarding, working with BI, Analytics and Technology to improve data agility
- Connect Brand, ATL, Creative and Retention activity with paid media, ensuring messaging, investment and insights work together across the full funnel
- Lead cross-channel testing and optimisation, identifying opportunities across automation, AI, CRO, landing pages, offers and technology
- Support senior digital leadership with team direction, stakeholder management, operational improvements, strategic initiatives and the development of channel specialists
What we're looking for in a Head of Performance Marketing:
- Senior-level experience within digital marketing in a fast-paced, commercially led environment, including leadership, mentoring or team management
- Broad knowledge across PPC, Paid Social, Mobile/App, Programmatic and/or YouTube, alongside deep expertise within at least one core discipline
- International experience covering multiple markets, with strong knowledge of budgeting, forecasting, reporting, attribution, testing and marketing effectiveness
- Strong commercial and analytical capability, including the ability to influence and constructively challenge senior stakeholders and specialists
- Understanding of how Brand, ATL, Creative, Retention and paid media work together; iGaming, ecommerce, fintech, subscriptions or digital entertainment experience would be advantageous
Head Of Performance Marketing in City of Westminster employer: TEAM
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StudySmarter Expert Advice🤫
We think this is how you could land Head Of Performance Marketing in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TEAM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TEAM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TEAM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TEAM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Performance Marketing in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TEAM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TEAM:Show us that you’ve done your homework! In your application, briefly mention what you admire about TEAM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TEAM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TEAM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TEAM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
