Paid Social Marketing Manager - Hybrid in Camden

A global, fast-paced iGaming organisation is looking for an experienced Paid Social Marketing Manager to join the team, supporting the continued growth of their online casino and bingo brands across international markets. This role will focus on the delivery and optimisation of full-funnel paid social campaigns across key platforms, including Meta, Snapchat, and TikTok. The position is performance-driven and requires a strong analytical mindset, with a focus on using data to inform decisions and drive results. This is an excellent opportunity for a proactive and commercially minded marketer to further develop their expertise within a key marketing discipline in a fast-paced, growth-focused environment.

Whats in it for you:

• 24 days of annual leave, with additional days awarded after 3 years of service.
• Hybrid work model: 3 days in the office, 2 days working from home.
• Competitive salary plus an annual bonus (eligible after completing probation).
• Private healthcare and life insurance provided upon successful completion of probation.
• Participation in the company pension scheme.
• Exciting company activities including monthly lunches, corporate gatherings and many other activities.

As Paid Social Marketing Manager, your responsibilities will include:

• Managing campaigns across Meta, Snap and/or TikTok campaigns for assigned markets including campaign setup, budget management, liaising with the design team for assets and ensuring ad compliance.
• Collaborating with stakeholders and country managers globally to plan, deliver and successfully execute annual marketing forecasts for Paid Social channels.
• Maintaining accurate daily reporting, creating and presenting monthly and quarterly reports, factoring in Customer Lifetime Value (CLV).
• Analysing campaign performance and translating data into actionable recommendations to improve results.
• Helping develop full-funnel campaign activity with a focus on acquisition, working with Brand teams to develop upper-funnel initiatives.
• Working closely with data team to ensure tracking is set-up optimally including implementing tracking links and landing pages to ensure all published ads are fully functional.
• Developing an understanding of international markets, adapting campaigns to reflect cultural nuances and audience behaviour.
• Identifying opportunities for increased automation and efficiency through advanced technical solutions.

What we're looking for in a Paid Social Marketing Manager:

• Experience managing Paid Social campaigns.
• Experience in the iGaming industry ideally but similar fast-paced industries may be considered.
• Skilled in managing significant budgets across multiple markets.
• Experience working with Tableau or digital visualisation tools.
• Strong analytical skills with proficiency in reporting tools, attribution models, mobile measurement partners (e.g., AppsFlyer), and advanced Excel.
• Sound understanding of Paid Social platforms and their features.
• Excellent communication and presentation skills, with experience engaging senior stakeholders and collaborating across Marketing, Digital, CRM and externally.
• Must understand tagging, tracking and attribution particularly GTM.

To apply for this role as Paid Social Marketing Manager, please click apply online and upload an updated copy of your CV.