At a Glance
- Tasks: Launch and manage TikTok Ads campaigns while collaborating with creatives.
- Company: Join a dynamic marketing team in Gateshead, UK.
- Benefits: Full-time role with opportunities for growth and creativity.
- Other info: Perfect for those passionate about TikTok culture and trends.
- Why this job: Dive into the world of TikTok marketing and shape engaging campaigns.
- Qualifications: 1-3 years in paid social advertising, preferably with TikTok experience.
The predicted salary is between 28800 - 43200 £ per year.
Overview
Performance Marketing Executive (TikTok) – Team RH Gateshead, England, United Kingdom
Responsibilities
- Set up, launch, and maintain TikTok Ads campaigns.
- Manage the TikTok creative pipeline to ensure campaigns go live on time.
- Maintain UTMs, naming conventions, permissions, and TikTok ad library folders.
- Track live campaigns, refresh creative, and pause under-performers.
- Collaborate with the Creative team to brief new TikTok-first concepts and variations (hooks, trending sounds, UGC-style edits) and coordinate timely delivery.
- Review and suggest refinements on creative before final sign-off by the Performance Marketing Manager.
- Assist with small optimisations (bids, budgets, audience splits).
- Support the manager with TikTok campaign planning (UTMs, captions, updating trackers).
- Perform QA checks to confirm copy, visuals, links and tracking are correct before launch.
- Manage TikTok audience lists: refresh, update, check overlaps, and build retargeting pools.
- Monitor performance, flag pacing issues, overspend/underspend, or data discrepancies.
- Maintain accurate TikTok ad trackers, test logs and change histories for clear documentation.
Skills And Qualifications
- 1–3 years’ experience in paid social advertising, with hands-on experience in TikTok Ads Manager preferred.
- Strong understanding of the paid social funnel (awareness, consideration, conversion).
- Experience working with UTMs, campaign tracking, and reporting.
- Excellent organisational skills — able to manage multiple campaigns simultaneously, stay on top of day-to-day maintenance, and meet deadlines.
- High attention to detail with the ability to self-review and QA campaigns (copy, visuals, tracking links).
- Proactive communicator — keeps the team updated on progress, challenges, and optimisation opportunities.
- Collaborative mindset — works effectively with creatives, managers, and other channel specialists to keep campaigns aligned.
- Analytical mindset — capable of interpreting data, spotting performance trends, and flagging issues early.
Nice-to-haves
- Familiarity with TikTok Ads platform features, formats, and ad policy requirements.
- Experience briefing creatives with clear direction on hooks, formats, and variations.
- Genuine interest in TikTok culture and trends, with an eye for what engages audiences.
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Marketing
- Industries: Advertising Services
Performance Marketing Executive (TikTok) in Gateshead employer: Team RH
As a Performance Marketing Executive at our vibrant Gateshead office, you'll thrive in a dynamic work culture that champions creativity and collaboration. We offer comprehensive training and growth opportunities, ensuring you develop your skills in the fast-paced world of TikTok advertising while enjoying a supportive environment that values innovation and teamwork. Join us to be part of a forward-thinking team that embraces the latest trends and empowers you to make a meaningful impact in the marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Executive (TikTok) in Gateshead
✨Tip Number 1
Get to know TikTok inside out! Spend some time scrolling through the app, checking out trending content and ads. This will help you understand what works and what doesn’t, making you a more appealing candidate.
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn or even TikTok. Engage with their content, ask questions, and don’t be shy about reaching out for advice or insights into their experiences.
✨Tip Number 3
Show off your skills! Create a mini portfolio of your best TikTok campaigns or ideas. Even if you haven’t worked on TikTok Ads before, showcase your creativity and understanding of the platform to stand out.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter!
We think you need these skills to ace Performance Marketing Executive (TikTok) in Gateshead
Some tips for your application 🫡
Show Your TikTok Passion:When you're writing your application, let your love for TikTok shine through! Mention any campaigns you've run or trends you've spotted. We want to see that you’re not just familiar with the platform but genuinely excited about it.
Be Organised and Detail-Oriented:Since this role involves managing multiple campaigns, make sure your application reflects your organisational skills. Use clear headings, bullet points, and keep everything tidy. We appreciate attention to detail, so double-check for any typos or errors before hitting send!
Highlight Your Experience:If you've got experience in paid social advertising, especially with TikTok Ads Manager, shout about it! Share specific examples of campaigns you've worked on, what you did, and the results. We love seeing how you’ve made an impact in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join the StudySmarter team!
How to prepare for a job interview at Team RH
✨Know Your TikTok Inside Out
Before the interview, dive deep into TikTok's advertising features and formats. Familiarise yourself with recent trends and successful campaigns. This will not only show your genuine interest in the platform but also demonstrate your analytical mindset when discussing performance metrics.
✨Showcase Your Organisational Skills
Be ready to discuss how you manage multiple campaigns simultaneously. Prepare examples of how you've kept track of UTMs, naming conventions, and campaign performance in previous roles. Highlighting your attention to detail will impress the interviewers.
✨Collaborate Like a Pro
Since this role involves working closely with the Creative team, think of instances where you've successfully collaborated on projects. Be prepared to share how you briefed creatives or provided feedback on campaigns, showcasing your proactive communication skills.
✨Prepare for Data Discussions
Brush up on your understanding of the paid social funnel and be ready to interpret data. Think about how you've spotted performance trends in past campaigns and what optimisations you suggested. This will highlight your analytical mindset and ability to flag issues early.
