At a Glance
- Tasks: Lead local marketing activities, including branding, social media, and content creation.
- Company: Join TEAM LEWIS, a global marketing agency with an award-winning reputation.
- Benefits: Enjoy a competitive salary, flexible working, and opportunities for professional growth.
- Other info: Be part of a vibrant team that values collaboration and creativity.
- Why this job: Make a real impact in a dynamic environment while working with innovative marketing strategies.
- Qualifications: Passion for marketing, strong analytical skills, and experience with digital tools.
The predicted salary is between 37800 - 46200 £ per year.
About TEAM LEWIS
TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades.
Its success is due to a combination of factors: its ability to read the future and prepare for it; leveraging cutting edge AI; strategic thinkers delivering award winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors.
The practice, its people and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of our community is the TEAM LEWIS Foundation, a non-profit charitable entity.
Since its launch in 2021, it has funded over 2,600 causes.
It is one of the largest employee-directed philanthropies in the world.
The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society.
It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits.
Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximise grant effectiveness.
You can read more here about TEAM LEWIS Foundation.
What we look for in our people
Agile, bold, collaborative, inquisitive and spirited.
These are the values sought in every person at LEWIS.
As the company evolves, grows and expands, it wants people who recognise the need to think differently.
To understand the full marketing communications mix, even if a specialist in a particular aspect.
We want all our people, whether a paid media specialist or media strategist, graphic designer or analytics manager to have an appreciation of the wide and deep capabilities available to clients that work with LEWIS.
Our people need to be agile to opportunities; bold in their approach; collaborate with colleagues across different services or offices to deliver amazing work; keep learning and challenging the norm; be spirited and committed to develop themselves, their colleagues and the agency.
Purpose of the role
The Marketing Manager leads on all local marketing activity including: branding, positioning, corporate messaging and external communications.
The Marketing Manager must effectively deliver both short and long-term local marketing campaigns to achieve commercial goals.
They work closely with the Global Marketing team.
Key responsibilities and tasks
- Website
- Monitors the UK website for performance and quality
- Assists in developing SEO strategies featuring target keyword rankings and applying them to website development projects
- Uses Google Analytics to identify opportunities for best performing content to drive traffic acquisition
- Supports global web masters to ensure consistency of quality and success
- Social Media and traffic acquisition:=
- Develops and publishes regular content on our social media channels
- Implements and manages social media advertising campaigns aligned with a multichannel approach
- Configures tracking strategies to capture the performance of promotions on social media
- SEO/SEM, marketing database, email, social media and display advertising campaigns
- Builds and maintains external relationships with journalists, partners, suppliers and other stakeholders/audiences
- Content
- Drafts online content for a variety of formats and channels including case studies, award entries, blog posts and social media
- Helps produce video content (drafting scripts, managing shoots, co-editing)
- Supports the blog content and contribute to the global calendar
- Develops content that can be used across multiple channels
- Lead Nurturing
- Implements outbound campaigns to nurture leads throughout the entire buying process and optimise convert that traffic into leads
- Manages the production/creation of online campaigns and suggest ideas for creative outreach campaigns
- Works closely with the Client Engagement Team to ensure marketing is central to driving brand awareness and generation of qualified leads
- Monitors marketing qualified leads and flag/refer new business opportunities to senior team members
- Reporting and analysis
- Monitors campaign performance data and contributes to global marketing reports, including campaigns such as website performance, mailers, advertising and social media activity
- Monitors and analyses engagements on social media and responds as appropriate
- Analyses and evaluates results and data to make campaign and investment recommendations
- Compiles ad-hoc reports and/or analysis as and when required, in addition to monthly reports of local marketing activity
- Systems and administration
- Be a super-user of the team's major marketing tools for social media management, content management systems and email [namely Sharp Spring, Oktopost, and SEOMoz]
- Understands tools and channels, and is able to train any junior team members on their use
- Updates and maintains documents on the intranet and Marcomms server and other work spaces used by the team
- Minutes team meetings and proactively helps to drive actions to ensure projects stay on-track
- Manages administrative tasks for the team as appropriate
- General
- Supports the Head of Global Marketing and the wider marketing team on projects and initiatives
- Be a cultural ambassador for the marketing team; promoting initiatives internally and externally; showcasing activities and achievements on Yammer and social media
- Attends agency and industry events as appropriate to represent the agency
- Seeks ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results
- Proactively suggests new processes and tools to improve efficiency and performance of the team
About you
- Deep knowledge of and passion for marketing, digital strategy, lead generation, conversion rate optimisation, email marketing and social media in addition to SEO
- Excellent analytical and problem solving skills, using data to make strategic decisions
- Outstanding project management, communication and relationship building skills
- Experience with CRM and marketing automation platforms such as Sugar CRM and Sharp Spring
- Experience with design, photos, video editing software and HTML
- Excellent communication skills (written and spoken)
- Calmness under pressure and ability to deliver to tight deadlines
- Bachelor's degree (preferably in marketing, communications or digital media-related subject)
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
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Marketing Manager - Maternity Cover employer: TEAM LEWIS
TEAM LEWIS is an exceptional employer that fosters a vibrant and inclusive work culture, making it an ideal place for creative minds to thrive. With a focus on employee growth and development, the London HQ offers unique opportunities to engage with senior clients and lead insight-driven campaigns in a dynamic environment. Join us to be part of a team that values innovation and collaboration, ensuring your contributions are both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Maternity Cover
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TEAM LEWIS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TEAM LEWIS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TEAM LEWIS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TEAM LEWIS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Maternity Cover
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TEAM LEWIS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TEAM LEWIS:Show us that you’ve done your homework! In your application, briefly mention what you admire about TEAM LEWIS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TEAM LEWIS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TEAM LEWIS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TEAM LEWIS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
