At a Glance
- Tasks: Create engaging content for B2B and tech clients across various platforms.
- Company: Join TEAM LEWIS, a global marketing agency with a vibrant culture.
- Benefits: Flexible freelance opportunities and the chance to work on award-winning campaigns.
- Other info: Collaborate with diverse teams and enjoy a supportive, inclusive environment.
- Why this job: Make your mark by transforming complex ideas into compelling narratives.
- Qualifications: Strong writing skills and a passion for research and storytelling.
The predicted salary is between 40500 - 49500 £ per year.
About TEAM LEWIS
TEAM LEWIS is a global marketing agency that has moved from start-up to multi-national in a little over two decades.
Its success is due to a combination of factors: its ability to read the future and prepare for it; leveraging cutting edge AI; strategic thinkers delivering award winning campaigns; expanding client relationships into new markets or services; and above all, independence from outside investors.
The practice, its people and its campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of our community is the TEAM LEWIS Foundation, a non-profit charitable entity.
Since its launch in 2021, it has funded over 2,600 causes.
It is one of the largest employee-directed philanthropies in the world.
The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society.
It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits.
Community charities are championed by employees who, in addition to the financial donation, volunteer their time and skills to maximise grant effectiveness.
You can read more here about TEAM LEWIS Foundation.
About the role
Our Copywriters support TEAM LEWIS in delivering high-quality content for a portfolio of B2B and technology clients.
The work spans across thought leadership, messaging, digital marketing copy, research-led content, corporate reporting and sales enablement.
Many assignments involve complex or highly technical subject matter, so the successful freelancer will be confident researching unfamiliar topics, interviewing senior stakeholders and subject-matter experts, interpreting data and turning technical information into clear, engaging narratives.
Our client portfolio covers sectors including
- Data centres and digital infrastructure
- Energy, grid and power
- Electric vehicles and energy supply
- Cybersecurity and networking
- Industrial engineering and mechanical seals
- Carbon capture, utilisation and storage
- AI tools and services
- Sustainability and environmental reporting
We recognise that individual copywriters will bring different areas of expertise.
You do not need to meet every requirement or have experience across every sector or deliverable.
We are happy to consider freelancers who meet approximately 60% of the brief and combine their skills with another writer who offers complementary experience.
Key responsibilities
- Thought leadership and editorial content
- Lead the ideation, research and drafting of thought leadership articles, bylines, blogs and other long-form content
- Facilitate or contribute to content workshops to identify themes, perspectives and campaign ideas
- Interview senior stakeholders, technical specialists and subject-matter experts
- Transform complex technical or industry information into engaging, authoritative and accessible copy
- Develop content aligned with clients’ strategic priorities, messaging and tone of voice
- Draft supporting social posts, social card copy and email content
- Research reports and white papers
- Research, structure and draft reports, white papers, e Books and other research-led content
- Analyse quantitative and qualitative data to identify relevant insights and compelling narratives
- Conduct stakeholder and expert interviews to gather evidence, viewpoints and supporting detail
- Distil complex findings into clear, credible and audience-appropriate content
- Work collaboratively with strategy, design and account teams from initial concept through to final delivery
- Brand, messaging and digital copy
- Develop or refine brand, product and campaign messaging
- Draft website, microsite, portal and landing-page copy based on agreed messaging frameworks
- Create social media, email and campaign copy for different audiences and stages of the customer journey
- Adapt copy for different formats while maintaining consistency of message, tone and terminology
- Understand complex products, tools and services and communicate their benefits clearly
- Corporate and sustainability reporting
- Research and draft corporate reports, including gender pay gap and sustainability reports
- Conduct interviews with senior leaders and internal stakeholders
- Review and interpret environmental, workforce and performance data
- Develop environmental data messaging and positioning
- Turn technical, regulatory or data-led information into accurate and engaging narratives
- Sales enablement content
- Develop sales playbooks, e Books, presentations, brochures and product or industry communications
- Facilitate or participate in workshops to understand products, audiences and sales priorities
- Translate technical product information into clear customer benefits and persuasive sales narratives
- Create structured content that enables sales teams to communicate consistently and confidently
- Work with subject-matter experts to validate technical accuracy
- Client and agency collaboration
- Build a strong understanding of each client’s business, sector, audiences and communication priorities
- Act as a trusted content specialist, offering editorial advice and creative recommendations
- Work closely with account, strategy, creative, design, digital and social teams
- Manage feedback from multiple stakeholders and respond constructively to creative direction
- Deliver accurate, thoroughly researched work to agreed deadlines
- Edit and proofread copy to ensure quality, consistency and attention to detail
About you
You may be a versatile senior copywriter or a specialist in one or more of the following areas:
- B2B thought leadership
- Technology and digital infrastructure
- Energy, engineering or industrial sectors
- Research reports and white papers
- Brand messaging and digital copy
- Corporate and sustainability reporting
- Sales enablement and product content
- Desired skills and experience
- Strong portfolio of B2B, corporate or technical copywriting
- Proven ability to write and edit long-form and short-form digital and print content
- Excellent research, writing, editing and proofreading skills
- Experience interviewing senior stakeholders and subject-matter experts
- Ability to understand technical products, services and industry issues quickly
- Confidence interpreting research and data and turning findings into engaging narratives
- Experience working with messaging frameworks and brand tone-of-voice guidelines
- Ability to develop ideas as well as execute against an existing brief
- Strong attention to detail, including factual and technical accuracy
- Excellent organisation and time management
- Ability to manage multiple assignments and meet tight deadlines
- Collaborative approach and confidence working with clients and multidisciplinary agency teams
- Ability to respond positively to feedback and creative direction
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
TEAM LEWIS is an Equal Opportunity Employer.
We are committed to creating and fostering an environment focused on equality, empowerment, and respect.
We strive to create an inclusive workplace that supports and celebrates our diversity.
We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
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Copywriter - Freelance and Contract Opportunities employer: TEAM LEWIS
TEAM LEWIS is an exceptional employer that fosters a vibrant and inclusive work culture, making it an ideal place for creative minds to thrive. With a focus on employee growth and development, the London HQ offers unique opportunities to engage with senior clients and lead insight-driven campaigns in a dynamic environment. Join us to be part of a team that values innovation and collaboration, ensuring your contributions are both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter - Freelance and Contract Opportunities
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Copywriter - Freelance and Contract Opportunities
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to TEAM LEWIS.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer TEAM LEWIS and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Copywriter - Freelance and Contract Opportunities at TEAM LEWIS.
How to prepare for a job interview at TEAM LEWIS
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at TEAM LEWIS.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for TEAM LEWIS. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at TEAM LEWIS.
