Group Marketing Manager in Wimborne Minster

TeamJobs are excited to be partnering with a well-established and highly respected organisation within the Construction industry to recruit a Group Marketing Manager to join the Head Office team in Poole, Dorset.

This is a permanent position, salary DOE.

Working hours: 39 hours per week, Monday - Thursday 8.30am - 4.30pm / Fri 9.00am - 4.00pm

Key Responsibilities:

• Develop and Implement Marketing Strategies: Create and execute comprehensive marketing strategies and plans to drive brand awareness, customer acquisition, and revenue growth in line with company objectives.
• Coordinate Integrated Marketing Campaigns: Supervise the execution of multi-channel marketing campaigns across digital, social media, email, and traditional channels to ensure consistent messaging and brand positioning.
• Lead Marketing Team: Manage and guide a team of Technical Support and marketing professionals, fostering collaboration and providing support to achieve sales and departmental goals effectively.
• Design Compelling Marketing Materials: Conceptualise and produce impactful marketing materials for exhibitions, press releases, and online promotions to enhance brand visibility and leave a lasting impression.
• Manage CRM Database: Maintain and optimise a robust Customer Relationship Management (CRM) database to improve customer relationship management and drive repeat business.
• Drive Social Media Engagement: Execute successful social media campaigns to engage target audiences and enhance brand presence.
• Plan and Execute Events for Lead Generation: Organise industry events to create networking opportunities and generate new leads to support business growth.
• Optimise Digital Presence: Manage website development, oversee content updates, and optimise Pay-Per-Click (PPC) campaigns and SEO strategies to increase online traffic and improve conversion rates.
• AI Integration: Incorporate AI platforms to leverage cutting-edge technology, enhancing marketing efficiency and effectiveness.
• Financial Management: Strategically plan, oversee, and execute the budget for advertising and promotions, aligning expenditures with broader business strategies.
• Additionally, in fulfilling the above responsibilities, supervise and assist with Sales Support, liaise with clients, architects, surveyors, contractors, and other relevant individuals or organisations associated with promoting products and services.

Essential:

• Strategic Thinking: Ability to develop and execute strategic marketing plans in alignment with company objectives.
• Leadership: Strong leadership skills to effectively lead and manage a team of marketing professionals.
• Communication: Excellent written and verbal communication skills for conveying ideas clearly and effectively.
• Creativity: Strong creative skills to design impactful marketing materials and campaigns.
• Analytical Skills: Proficiency in analysing data and interpreting metrics to measure the effectiveness of marketing efforts.
• Digital Marketing Expertise: In-depth understanding of digital marketing channels, including social media, email marketing, PPC, SEO, and website optimisation.
• Project Management: Ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines.
• Collaboration: Proven ability to collaborate cross-functionally with other departments and external stakeholders.
• Customer Focus: Understanding customer needs and preferences to develop targeted marketing strategies.
• Adaptability: Flexibility to adapt to changes in the market and industry trends.
• Knowledge of marketing software such as Adobe InDesign, Canva, Spotler and Photoshop

Desired:

• Experience with CRM Systems: Familiarity with Customer Relationship Management (CRM) software for managing customer interactions and data.
• Event Planning Experience: Experience in planning and executing industry events to generate leads and enhance brand visibility.
• Budget Management: Experience in strategic budget planning and management for advertising and promotions.
• Knowledge of AI and Marketing Automation: Understanding of AI platforms and marketing automation tools to streamline marketing processes and improve efficiency.
• Industry Knowledge: Familiarity with the construction industry and market trends relevant to the company's products or services.
• Public Relations Skills: Experience in managing press releases and media relations to enhance brand reputation.
• Content Marketing Skills: Ability to develop engaging and relevant content for various marketing channels.

Benefits Include

• 25 days annual leave, inclusive of a shut down for the Christmas period, plus bank holidays.
• A generous pension scheme, private healthcare, and a discretionary bonus, an abundance of supported training opportunities.