At a Glance
- Tasks: Lead marketing strategies and campaigns to boost brand awareness and drive growth.
- Company: Join a respected organisation in the construction industry with a collaborative culture.
- Benefits: Enjoy 25 days annual leave, private healthcare, and generous training opportunities.
- Other info: Flexible work hours and excellent career progression opportunities await you.
- Why this job: Make an impact in a dynamic role while developing your marketing skills.
- Qualifications: Strong leadership, creativity, and digital marketing expertise required.
The predicted salary is between 40000 - 50000 £ per year.
Team Jobs are excited to be partnering with a well-established and highly respected organisation within the Construction industry to recruit a Group Marketing Manager to join the Head Office team in Poole, Dorset.
This is a permanent position, salary DOE.
Working hours: 39 hours per week, Monday - Thursday 8.30am - 4.30pm / Fri 9.00am - 4.00pm
Key Responsibilities
- Develop and
- Implement
- Marketing
Strategies: Create and execute comprehensive marketing strategies and plans to drive brand awareness, customer acquisition, and revenue growth in line with company objectives.
- Coordinate
- Integrated
- Marketing
Campaigns: Supervise the execution of multi-channel marketing campaigns across digital, social media, email, and traditional channels to ensure consistent messaging and brand positioning.
- Lead
- Marketing
Team: Manage and guide a team of Technical Support and marketing professionals, fostering collaboration and providing support to achieve sales and departmental goals effectively.
- Design
- Compelling
- Marketing
Materials: Conceptualise and produce impactful marketing materials for exhibitions, press releases, and online promotions to enhance brand visibility and leave a lasting impression.
- Manage CRM Database: Maintain and optimise a robust Customer Relationship Management (CRM) database to improve customer relationship management and drive repeat business.
- Drive Social Media Engagement: Execute successful social media campaigns to engage target audiences and enhance brand presence.
- Plan and Execute Events for Lead Generation: Organise industry events to create networking opportunities and generate new leads to support business growth.
- Optimise
- Digital
Presence: Manage website development, oversee content updates, and optimise Pay-Per-Click (PPC) campaigns and SEO strategies to increase online traffic and improve conversion rates.
- AI Integration: Incorporate AI platforms to leverage cutting-edge technology, enhancing marketing efficiency and effectiveness.
- Financial Management: Strategically plan, oversee, and execute the budget for advertising and promotions, aligning expenditures with broader business strategies.
- Additionally, in fulfilling the above responsibilities, supervise and assist with Sales Support, liaise with clients, architects, surveyors, contractors, and other relevant individuals or organisations associated with promoting products and services.
Essential
- Strategic Thinking: Ability to develop and execute strategic marketing plans in alignment with company objectives.
- Leadership: Strong leadership skills to effectively lead and manage a team of marketing professionals.
- Communication: Excellent written and verbal communication skills for conveying ideas clearly and effectively.
- Creativity: Strong creative skills to design impactful marketing materials and campaigns.
- Analytical Skills: Proficiency in analysing data and interpreting metrics to measure the effectiveness of marketing efforts.
- Digital Marketing Expertise: In-depth understanding of digital marketing channels, including social media, email marketing, PPC, SEO, and website optimisation.
- Project Management: Ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines.
- Collaboration: Proven ability to collaborate cross-functionally with other departments and external stakeholders.
- Customer Focus: Understanding customer needs and preferences to develop targeted marketing strategies.
- Adaptability: Flexibility to adapt to changes in the market and industry trends.
- Knowledge of marketing software such as Adobe In Design, Canva, Spotler and Photoshop
Desired
- Experience with CRM Systems: Familiarity with Customer Relationship Management (CRM) software for managing customer interactions and data.
- Event Planning Experience: Experience in planning and executing industry events to generate leads and enhance brand visibility.
- Budget Management: Experience in strategic budget planning and management for advertising and promotions.
- Knowledge of AI and Marketing Automation: Understanding of AI platforms and marketing automation tools to streamline marketing processes and improve efficiency.
- Industry Knowledge: Familiarity with the construction industry and market trends relevant to the company's products or services.
- Public Relations Skills: Experience in managing press releases and media relations to enhance brand reputation.
- Content Marketing Skills: Ability to develop engaging and relevant content for various marketing channels.
Benefits Include
- 25 days annual leave, inclusive of a shut down for the Christmas period, plus bank holidays.
- A generous pension scheme, private healthcare, and a discretionary bonus, an abundance of supported training opportunities.
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Group Marketing Manager employer: Team Jobs - Executive
At Team Jobs - Executive, we pride ourselves on being an excellent employer by fostering a collaborative work environment that encourages professional growth and development. Our North London location offers a vibrant community, and with benefits like a comprehensive health plan, we ensure our employees feel valued and supported in their roles as they provide top-notch service to our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Team Jobs - Executive and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Team Jobs - Executive are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Team Jobs - Executive on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Team Jobs - Executive. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Team Jobs - Executive. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Team Jobs - Executive:Show us that you’ve done your homework! In your application, briefly mention what you admire about Team Jobs - Executive’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Team Jobs - Executive
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Team Jobs - Executive will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Team Jobs - Executive, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
